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Service Quality And Its Importance Marketing Essay 2.1 Introduction: The basic purpose of the literature review is to investigate the relevant literature and other available resources to understand it in a wider context. 7p’s of marketing help the company to know and evaluate the interaction between the customers and business, which helps to create successful marketing plan Service marketing typically refers to both businesses to consumer (B2C) and business to business (B2B) services. Besides, even after the product has reached the consumer or user, the marketing effort does not necessarily come to an end Challenges in Services Marketing Challenges in Services Marketing MARKETING CHALLENGES IN SERVICE MARKETING Managing, growing, and profiting with both product and service businesses are challenging tasks. Essay by unreal, University, Bachelor's, B+, October 2008 . The customer participation is service process is quickly increasing due to this reason. Marketing. 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