Freya Williams

Senior Partner & Planning Director, Ogilvy
Olgilvy Earth
Freya Williams is co-founder and global planning director of OgilvyEarth, advertising agency Ogilvy and Mather's global sustainability practice. OgilvyEarth offers clients advice on how to uncover the leadership opportunity in sustainability to create cultural currency and relevance for their brands. Freya founded the practice with partner Seth Farbman in 2007 on a belief that sustainability is the biggest business opportunity of the 21st century, an ethical and business mandate.

The practice has grown quickly and is now in 15 markets worldwide. OgilvyEarth has developed a suite of tools to help clients navigate this complex space and connects clients to the intellectual capital of a global panel of inspiring sustainability thinkers. It counts among its clients Unilever, Coca-Cola, Siemens, SAP, DuPont and Kraft. Most recently OgilvyEarth created a campaign for United Nations Secretary General Ban-ki Moon to help effect a positive outcome from the climate change negotiations in Copenhagen in December 2009.

Freya has been with Ogilvy for 10 years. She joined from the prestigious WPP fellowship and has since helped develop big brand ideas for Ogilvy clients like Dove, Kodak, Kimberley Clark, AT&T Wireless and Goldman Sachs.

Freya graduated with a First in English Literature and language from the University of Nottingham. Prior to joining WPP, Freya worked as a strategy consultant for Hydra Associates, a boutique London-based media practice, defining corporate strategy for the BBC and Channel Four. She, her husband and two-year-old daughter split their time between downtown Manhattan and a cottage on the Delaware River. In her spare time works at being an environmentalist and occasionally contributes to women's magazines including Glamour and Cosmopolitan.