Rich Steinberg

Rich Steinberg

Director of the MINI E
MINI USA
Rich Steinberg is the Director of the MINI E Program for MINI USA (a division of BMW of North America). Rich was responsible for the introduction of the MINI E to the US market in his previous capacity as the Manager, Product Strategy for the MINI brand and is currently managing Sales, Marketing & Product Strategy EV topics for the BMW Group.

Rich joined the BMW Group in 1997 with their Financial Services division, and then started up the MINI division in 1999 in advance of the brand's reintroduction to the US market in March, 2002. Rich spent 13 years at Nissan North America before joining BMW. Rich has a Bachelor's Degree in Economics from Trinity College in Hartford, CT.