2009 Conference Agenda

Saturday, November 7th - Sunday, November 8th
8:00am - 8:45am
Registration & Organic Breakfast

8:45am - 9:00am
Welcome & Opening Remarks
Bill Moses Bill Moses
Opportunity Green
Karen Solomon Karen Solomon
Co-Founder, CEO
Opportunity Green
Mike Flynn Mike Flynn
Co-Founder, COO
Opportunity Green
Nurit Katz Nurit Katz
Sustainability Coordinator

Our Hosts
Boise Thomas Boise Thomas
Actor, Host
Discovery Network, Planet Green Channel
Sandra Sanchez Sandra Sanchez
TV Host & Producer Discovery Network, Planet Green
Zem Joaquin Zem Joaquin
Founder/Editor In Chief

9:00am - 10:30am
Saturday Morning Session

Morning Introduction by the Interim General Manager of LADWP, David Freeman
Antonia Villaraigosa David Freeman
Interim General Manager

S. David Freeman is the Interim General Manager of the Los Angeles Department of Water and Power, formerly the Deputy Mayor of Energy and Environment and President of the Harbor Commission. Under his leadership, the boards of the ports of Los Angeles and Long Beach adopted the landmark San Pedro Bay Ports Clean Air Action plan in November, 2005. The Clean Air Action Plan provides a comprehensive strategy for reducing air emissions from port operations by nearly 50 percent over a period of five years.

Chris Jordan - Running the Numbers: Portraits of Mass Consumption
Chris Jordan Chris Jordan
Photographic Artist

Whether he's showing us oceans of discarded plastic bottles, a giant whirlpool of cell phones or aluminum cans stacked a mile high, Chris Jordan's startling images provide a perspective on mass culture like no other. Zooming from the enormous to the detailed, from the collective to the individual, his stunning illustrations of the statistics of our mass consumption inspire reflection on our individual roles in the stewardship of our planet. Reflecting on the deeper implications of our mass consumption, Jordan examines the difficult issues we all face as citizens of the world.

Michael Hopkins - Built to Really Last: The Implications of Sustainability in Management Behavior and Practice

The 16% solution, the transparency edge, the management-quality proxy, and 6 other discoveries from the first annual MIT Sloan Management Review Business of Sustainability survey and research project. How is-and isn't-sustainability transforming management now? --a presentation by Michael S. Hopkins, Editor-in-Chief of the MIT Sloan Management Review

10:30am - 10:50am
Organic Refreshment Networking Break

10:50am - 11:20am
Len Sauers - Challenges and Solutions; Case Studies of Implementing Sustainability in P&G's Processes and Products

Len Sauers Len Sauers
VP, Global Sustainability
Procter & Gamble

Len, a 23-year veteran of P&G with broad-reaching experience in human safety, regulatory affairs and environmental science, is leading the company's overall sustainability efforts. He will cover product innovation at P&G, highlighting operations and processes within the organization, and discuss the social investments being made outside the firm. Using visual representations of challenges and solutions, Sauers will give insight into how to bridge the gap between sustainability and profitability.

11:20am - 11:30am
Event Greening Overview & Conversation

11:30am - 12:15pm
Ogilvy Earth presents the Hopenhagen Campaign - The Road to Copenhagen

Moderator: Helen Walters Panelists: Freya Williams, Jim Davis

Helen Walters Helen Walters
Editor, Innovation & Design
Freya Williams Freya Williams
Senior Partner & Planning Director
Jim	Davis Jim Davis
Executive Director, Sustainability, Energy, and Carbon Impact

12:15pm - 1:15pm
Organic to Go Lunch

1:15pm - 2:05pm
Concurrent Breakout Sessions (Select your track of interest)


When Sustainable Design and Business Converge

Moderator: Sarah Rich Panelists: Julie Gilhart, Zem Joaquin, Yves Behar

Sarah Rich
Julie Gilhart Julie Gilhart
SVP, Fashion Designer
Barneys New York
Zem Joaquin Zem Joaquin
Founder/Editor In Chief
Yves Behar Yves Behar


Sustainable City Clean Technology
Sponsored by Southern California Edison

Water, Waste, Smart Metering... all will work in conjunction to reduce energy and resource consumption in cities. What are the most exciting developments in all of them and how do they fit together as the world's cities expand at an unprecedented rate.

Moderator: Mark Fischetti, Panelist: Rohit Aggarwala, Chris Spain & Joseph Kwasnik, Romel Pascual

Mark Fishchetti Mark Fischetti
Scientific American
Rohit Aggarwala Rohit Aggarwala
Director of Long-term Planning and Sustainability
New York City Mayor's Office of Operations
Chris Spain Chris Spain
Chairman of the Board
Hydropoint Data Systems
Joseph Kwasnik
Senior Consultant
Chris Spain Romel Pascual
Acting Deputy Mayor for Energy and Environment
City of Los Angeles


In Depth Workshop

Calculating the Financial ROI of Business Sustainability Efforts

Sponsored by UCLA Extension

Sustainability initiatives have become a must have business imperative for companies, but providing a business case for these initiatives can be a challenge. This workshop will show you how to find and demonstrate quantified business value and return on investment (ROI) in order to determine the business case for sustainability. Limited space availability (first come, first served).

Dr. James Bassett
Cal Poly Center for Regenerative Studies

Nurit Katz Nurit Katz
Sustainability Coordinator

2:05pm - 2:25pm
Organic Refreshment Networking Break
Sponsored by California Fuel Cell Partnership

2:25pm - 3:15pm
Concurrent Breakout Sessions (Select your track of interest)



Storytelling for Change: A case study with Story of Stuff's Annie Leonard and Free Range Studios' Jonah Sachs

At a time of unprecedented noise in the media marketplace, breaking through with key messages requires ever more sophisticated approaches. But as we look to the latest technological solutions and clever marketing approaches, we overlook the fact that our most ancient and fundamental tool of communication, storytelling, still holds tremendous power. Free Range Studios' Jonah Sachs and Annie Leonard wrote, directed and produced the Story of Stuff, a 20 minute story that gained international notoriety and mainstream press for its mesmerizing, easy-to-follow message. This case study by these expert storytellers will help you answer the question - how do I apply the same principles to talk about my ethical brand, product or service?

Annie Leonard Annie Leonard
Producer, Writer, Founder
Jonah Sachs Jonah Sachs
Co-Founder/Creative Director
Free Range Studios


Cleantech/Green Venture Capital

Learn who the big players are in Clean Tech, what they're looking for and what's hot right now for getting investment. Also learn where one should be investing and where the opportunities exist in socially responsible startups.

John Babcock John Babcock
Rustic Canyon
Colin Bryant
Paladin Capital Group


Life Cycle Analysis Workshop

Nuts to Butter: a Sustainable Design Exercise

Sponsored by Neenah Paper

The goal of design is expanding: an emphasis on sustainable design is producing new rules, new methods, and new strategies for the way designers work. This workshop will focus on a simplified but serious exploration of lifecycle design. Participants will be inspired to create sustainable design solutions from lifecycle material and energy flows. A designer and environmental engineer, Mumper-Drumm teaches Design for Sustainability at Art Center, and is Co-Director of the Art Center Sustainability Summits. Limited space availability (first come, first served).

Heidrun Mumper-Drumm Heidrun Mumper-Drumm
Director of Sustainability Initiatives
Art Center College of Design

3:15pm - 3:30pm
Organic Refreshment Networking Break

3:30pm - 4:15pm
Concurrent Breakout Sessions (Select your track of interest)


Design and Operations

Gain a Competitive Edge with The Next Generation Workplace

Presentation by Gensler Architects

What role does the physical office play in an increasingly virtual world? How much space is enough? How much of our resources do we spend on buildings versus brains? How do we design the office of the future, when the future is so uncertain? And finally, if our people can work anywhere, where can they do their best work?

World renowned architecture firm Gensler Architects will lead this intriguing inquiry into what the office of the future will look like... with onsite examples spread throughout the Opportunity Green venue!

Gervais Tompkin Gervais Tompkin
Design Strategy Studio Director at Gensler


Opportunities in Next Generation Transportation

As we edge closer to widespread adoption of one or more next generation fuels, powertrains and technologies, where should we place our bets? Learn how the latest transportation developments will impact your business, and also where opportunities may exist for creating businesses that will complement the probable winners in the race to provide more energy efficient ways to provide automobile energy.

Moderator: Dan Neil Panelists: Rich Steinberg, Frances Arnold

Dan Neil
Columnist and staff writer
Los Angeles Times
MINI USA Rich Steinberg
Head of the MINI E
CalTech Frances Arnold
Principal Investigator
Frances H. Arnold Research Group


Creative Strategies

Workshop: Using Pattern Breaking for Business Innovation

Sponsored by Neenah Paper

Creative Strategies is an in depth workshop on how you can leverage your creativity to access new ways of design thinking for your business and your sustainability goals. Participants will experience first hand the principles of Pattern Breaking and how to use these tools and strategies to spark innovation in their own organization. Note: it involves chocolate! Frido is a practicing design consultant and conducts creativity workshops for corporations and executive learning institutions. Limited space availability (first come, first served).

Fridolin Beisert Fridolin Beisert
Associate Professor
Art Center College of Design

4:15pm - 4:30pm
Organic Refreshment Networking Break

4:30pm - 4:40pm
Leilani Münter - My Race to Save the Planet
Leilani Münter Leilani Münter
Race Car Driver & Environmentalist

Leilani shares her inspirational journey from biology graduate to race car driver and environmental activist. In the male dominated world of auto racing, Leilani is the uncommon messenger who shows us why sometimes it's good to be different and why you should never underestimate a vegetarian hippie chick with a race car.

4:40pm - 4:50pm
Chris Hacker (Johnson & Johnson)

Chris Hacker leads all creative processes for brand identity, packaging design and brand imagery at J&J Consumer. Hacker's passion is bringing awareness to designers of their power in the business world to make sustainable design a key paradigm of the design process.

4:50pm - 5:20pm
An Open Dialogue with Opportunity Green Speakers


5:30pm - 8:00pm
Being Green + Being Profitable After-Party with Open Bar and "Taste of LA" Local/Organic Restaurants Showcase!

Immediately following Saturday's closing keynote, join us as speakers, sponsors, media/bloggers and attendees unite at the Opportunity Green Post Conference Evening Party. Network and connect at this spectacularly green event.

Sunday, November 8th
8:30am - 9:00am
Organic Breakfast

9:00am - 9:05am
Bill Moses Bill Moses
Opportunity Green
Karen Solomon Karen Solomon
Co-Founder, CEO
Opportunity Green
Mike Flynn Mike Flynn
Co-Founder, COO
Opportunity Green

Our Hosts
Boise Thomas Boise Thomas
Actor, Host
Discovery Network, Planet Green Channel
Sandra Sanchez Sandra Sanchez
TV Host & Producer Discovery Network, Planet Green

9:05am - 9:25am
Systems Thinking - Moving From the Quick Fix to the Lasting Solution
Joe Laur Joe Laur
Vice President of Content

Sustainability occurs by breaking from the quick fix to a lasting solution, but how to make this occur while still maintaining your margins? Co-author of the influential book "The Necessary Revolution," Joe Laur is one of the leaders at the forefront of business systems. In this presentation you'll learn the 7 key skills needed to develop a truly sustainable organization. Joe will also address briefly the concepts of the bubble economy and tragedy of the commons, giving concrete examples of how organizations are utilizing breakthrough organizational frameworks for superior profitability simultaneous with environmental stewardship.

9:30am - 10:00am
Going Green: Unexpected Learnings
Beth Springer Beth Springer
Executive Vice President
The Clorox Company

Beth Springer, EVP International and Natural Personal Care, The Clorox Company, shares recent learnings on the company's journey to sustainability, and illustrates how some of Clorox's best results were achieved when moving beyond conventional sustainability wisdom. Beth will share examples of when Clorox stretched beyond the typical Consumer Packaged Goods approach of reducing manufacturing and packaging footprints and what Clorox learned from taking these calculated risks.

10:00am - 10:20am
Organic Refreshment Networking Break
Sponsored by Wirefly.com

10:20am - 11:05am
Opportunity Green Innovative Green Startup Competition

Marc Alt and Opportunity Green Enterprises
present the OG25

This panel showcases the top 5 finalists from the OG25 - the best and brightest entrepreneurial initiatives in clean technology, transportation, infrastructure, social innovation, water management, food systems, community development and more. Be there as the business competition finalists present in front of a panel of celebrity judges for the opportunity to be named Opportunity Green's most innovative green start-up of 2009.

Marc Alt Marc Alt
Marc Alt + Partners
Sean Gourley Sean Gourley
Director of Data Tools
You Noodle

11:05am - 11:15am
Conversation with Opportunity Green

11:15am - 12:00pm
Implementing Sustainability in Behavior and Practice

MIT Sloan Management Review will release major new research findings on the role that sustainability issues will play in future management behavior and practice. The year-long research project, conducted in collaboration with The Boston Consulting Group, will identify the most important aspects of the challenges of managing for sustainability. Editor-in-Chief Hopkins will present and discuss findings.

Moderator: Michael Hopkins Panelists: Lorrie Vogel

Michael Hopkins Michael Hopkins
MIT Sloan Management Review
Lorrie Vogel Lorrie Vogel
General Manager
Nike Considered

12:00pm - 1:00pm
Organic Lunch

1:00pm - 1:45pm
Concurrent Breakout Sessions (Select your track of interest)


What's Hot, What's Not, What's Next: Trends in Green Products

Moderator: Lewis Perkins Panelists: Sharon Greene, Adam Lowry, Tashion Macon

Lewis Perkins Lewis Perkins
Sustainable Strategist
New House LLC
Sharon Greene Sharon Greene
Managing Director
RISC International
Adam Lowry Adam Lowry
Co-founder, Chief Greenskeeper
Method Products, Inc.
Tashion Macon
Sr. Manager, Partnerships & Promotions


Clean Technology

Alexis Madrigal - The History of Our Future: Lessons Learned from the First 200 Years of Green Technology

To understand green technology, we need to know how and why we use energy the way we do now. Alexis Madrigal has built WIRED Science into the largest science blog in the world by translating technical details into important stories about how your world is changing. In a preview of his forthcoming book about the topic, he'll detail the lessons we can learn from clean tech's past. Pulling from the dusty, fascinating archives of oddball inventors and corporate giants, Madrigal's counterintuitive talk will give you the critical, long-term perspective you need to prepare your business for the biggest infrastructure transition in a century.

Alexis Madrigal Alexis Madrigal
Clean Technology Writer

Innovation & Incentives

Peter Diamandis - Productivity Breakthroughs with Incentive Prizes and Open Collaboration

Peter Diamandis, founder of the X Prize Foundation, has entensive experience stimulating innovation, competition and excitement around some of the planet's most important goals. Learn intriguing and hugely useful takeaways about how you can stimulate the same results within your own company and/or division.

Peter Diamandis
Chairman & CEO
X Prize


Sustainability Management Maturity Workshop

This workshop will walk you through a sustainability management maturity model (SM3) to help you assess how well your company is able to respond to, develop, manage, or report on sustainability issues and opportunities. By assessing where you are on five management components (Strategy, Organization, Process, Measurement, People) you can quickly determine your overall level of sustainability management maturity. This framework can then be used to develop a customized roadmap for moving to the next level, and ultimately to achieving the level of business sustainability transformation that makes sense for your company.

Jamie Simon Jamie Simon
Director of Sustainability
Fairridge Group Scott Johnson
FairRidge Group
Daniel Winokur Daniel Winokur
Strategic Sustainability Consultant
FairRidge Group

1:45pm - 2:05pm
Organic Refreshment Networking Break

2:05pm - 2:50pm
Concurrent Breakout Sessions (Select your track of interest)


Imagine a World - Why a Vision for The Future is Necessary Now

This panel explores how negative and positive visions have created (or failed to create) social change in the past - and what is needed today. Why isn't fear of negative consequences of climate change creating massive social change today? Where does business play a key role in formulating this new vision?

Moderator: Llewellyn Wells Panelists: Clark Kellogg, Alex MacDonald, Dave Muyres

Llewellyn Wells Llewellyn Wells
Vice President, Communications
Rocky Mountain Institute
Clark Kellogg Clark Kellogg
Partner, Collective Invention
Collective Invention
Alex MacDonald
NASA Ames Research Center
Dave Muyres


Green Lessons Learned and Next Generation Business Models

This panel will present information, case studies and the inside scoop on what emerging businesses, business models, innovative products and solutions are working and why. They will also be "looking under the hood" and discussing lessons learned and what we need to do to move forward and truly have successful impactful companies, with solid profitable models.

Moderator: Nurit Katz Panelists: Molly Dix, Jim Davis, Mark Heaney

Nurit Katz
Sustainability Coordinator
Mark Heaney
Vice President
Alter Echo
Molly Dix Molly Dix
Technical Team Manager
Jim	Davis Jim Davis
Executive Director, Sustainability, Energy, and Carbon Impact

Closing Panel: Market Leading Social Media

This panel highlights and explains the best social media practices for the new Green Economy. The panelists will demystify social media marketing channels, the types of insight that can be derived from them, the market sizes, recent trends, messaging methodologies and execution-based case studies.
Moderator: Liz Heller     Panelists: Jesse Dylan, Chris Adams, James Sutandyo

Jesse Dylan Jesse Dylan
Chris Adams Chris Adams
Orbit Media Group
Liz Heller Liz Heller
CEO & Founder
James Sutandyo James Sutandyo
Strategic Development

New Belgium Cruiser Bicycle Raffle/Giveaway