2009 Conference Agenda

David Freeman Interim General Manager LADWP

S. David Freeman is the Interim General Manager of the Los Angeles Department of Water and Power, formerly the Deputy Mayor of Energy and Environment and President of the Harbor Commission. Under his leadership, the boards of the ports of Los Angeles and Long Beach adopted the landmark San Pedro Bay Ports Clean Air Action plan in November, 2005. The Clean Air Action Plan provides a comprehensive strategy for reducing air emissions from port operations by nearly 50 percent over a period of five years.

Chris Jordan Photographic Artist chrisjordan.com

Whether he's showing us oceans of discarded plastic bottles, a giant whirlpool of cell phones or aluminum cans stacked a mile high, Chris Jordan's startling images provide a perspective on mass culture like no other. Zooming from the enormous to the detailed, from the collective to the individual, his stunning illustrations of the statistics of our mass consumption inspire reflection on our individual roles in the stewardship of our planet. Reflecting on the deeper implications of our mass consumption, Jordan examines the difficult issues we all face as citizens of the world.

Michael Hopkins Editor-in-Chief MIT Sloan Management Review

The 16% solution, the transparency edge, the management-quality proxy, and 6 other discoveries from the first annual MIT Sloan Management Review Business of Sustainability survey and research project. How is-and isn't-sustainability transforming management now? --a presentation by Michael S. Hopkins, Editor-in-Chief of the MIT Sloan Management Review

Len Sauers VP, Global Sustainability Procter & Gamble

Len, a 23-year veteran of P&G with broad-reaching experience in human safety, regulatory affairs and environmental science, is leading the company's overall sustainability efforts. He will cover product innovation at P&G, highlighting operations and processes within the organization, and discuss the social investments being made outside the firm. Using visual representations of challenges and solutions, Sauers will give insight into how to bridge the gap between sustainability and profitability.

Leilani Münter Race Car Driver & Environmentalist CarbonFreeGirl.com

Leilani shares her inspirational journey from biology graduate to race car driver and environmental activist. In the male dominated world of auto racing, Leilani is the uncommon messenger who shows us why sometimes it's good to be different and why you should never underestimate a vegetarian hippie chick with a race car.

Chris Hacker Chief Design Officer Johnson & Johnson

Chris Hacker leads all creative processes for brand identity, packaging design and brand imagery at J&J Consumer. Hacker's passion is bringing awareness to designers of their power in the business world to make sustainable design a key paradigm of the design process.

Joe Laur Vice President of Content Greenopolis

Sustainability occurs by breaking from the quick fix to a lasting solution, but how to make this occur while still maintaining your margins? Co-author of the influential book "The Necessary Revolution," Joe Laur is one of the leaders at the forefront of business systems. In this presentation you'll learn the 7 key skills needed to develop a truly sustainable organization. Joe will also address briefly the concepts of the bubble economy and tragedy of the commons, giving concrete examples of how organizations are utilizing breakthrough organizational frameworks for superior profitability simultaneous with environmental stewardship.

Beth Springer Executive Vice President The Clorox Company

Beth Springer, EVP International and Natural Personal Care, The Clorox Company, shares recent learnings on the company's journey to sustainability, and illustrates how some of Clorox's best results were achieved when moving beyond conventional sustainability wisdom. Beth will share examples of when Clorox stretched beyond the typical Consumer Packaged Goods approach of reducing manufacturing and packaging footprints and what Clorox learned from taking these calculated risks.

Marc Alt and Opportunity Green Enterprises
present the OG 25

This panel showcases the top 5 finalists from the OG 25 - the best and brightest entrepreneurial initiatives in clean technology, transportation, infrastructure, social innovation, water management, food systems, community development and more. Be there as the business competition finalists present in front of a panel of celebrity judges for the opportunity to be named Opportunity Green's most innovative green start-up of 2009.

Marc Alt President Marc Alt + Partners

Sean Gourley Director of Data Tools You Noodle

This panel highlights and explains the best social media practices for the new Green Economy. The panelists will demystify social media marketing channels, the types of insight that can be derived from them, the market sizes, recent trends, messaging methodologies and execution-based case studies.
Moderator: Liz Heller     Panelists: Jesse Dylan, Chris Adams, James Sutandyo

	Jesse Dylan CEO Freeform		Chris Adams Founder Orbit Media Group		Liz Heller CEO & Founder Buzztone
	James Sutandyo Strategic Development Causecast