Opportunity Green at Dwell on Design

Posted on 02. Jul, 2010 by in Design & Culture

Dwell Magazine hosted its annual exposition, “Dwell on Design,” this past weekend at the LA Convention Center beginning on Friday, June 25th, and lasting through Sunday, June 27th. The coordinators at Dwell applied the same inventive approach they practice in their publication as they showcased one of the most dynamic and creative ideas in modern aesthetic and architecture. Although building and design were the centerpieces of this three-day event, Dwell-on-Design attendees (which included architects, professionals and environmental enthusiasts) were also exposed to countless innovative eco-products and a collection of captivating speakers.

Dwell focuses on modern architecture and design in their magazine, so it follows that development in building and design should be a focus of the exposition too. To the delight of the conference attendees, the Dwell team made sure to shy away from anything ordinary.

Opportunity Green Hosts Panel at Dwell on Design

The exhibition showcased furniture, building materials, outdoor accessories, and energy and resources that the general public has never seen before. And, in addition to “Asia Now” (which brought together the best contemporary design from Asia with an emphasis on saving energy) and “Modern Family Zone” (offering important lessons in improvement and sustainability for the whole family), “Dwell on Design” also had installations inside the convention center highlighting many unique home concepts.

The founder of ecofabulous and a good friend to Opportunity Green, Zem Joaquin, led the charge for innovative, energy-saving home ideas. Joaquin was the lead designer of the “Modern Living Showhouse,” assembled by Reclaimed Space in Austin, Texas, and built from 80-90% salvaged material. Merging style, function, and environmental ethos, the house was furnished by over twenty different eco-products. Ecofabulous advertised the showhouse project on their website, claiming the products utilized were “carefully selected for their superior sustainability standards and design aesthetic. From the lush living wall to the smart, energy-efficient kitchen and laundry appliances to the gorgeous vintage furniture from eBay.” To read Ecofabulous’s full narrative about the “Modern Living Showhouse,” view pictures, and learn about the show houses’ charity auctioning on eBay, visit here.

Actually, it seemed like Opportunity Green had members of our team all around the Convention Center on Friday, Saturday and Sunday. We shared a corner space with Vapur, who designed and is selling a reusable water bottle that can be folded, rolled, flattened and frozen. While Vapur’s founder, Jason Carignan, were very busy selling out of Vapur’s innovative product, they also gave testimony on the OG Conference to all our booth visitors.

Carignan also hosted a panel on product design innovation with Nicole Landers, an OG board member and the founder of the sustainability firm, eConnect Group, and Peter Falt, the Director of Strategic Partnering for BMW Design Works. Our own dear Karen Solomon, co-founder and CEO of Opportunity Green and friend to all, was slated to anchor this panel but unfortunately lost her voice and could not participate. Landers came in as a last minute, and remarkable replacement. When thinking about his experience this weekend, Carignan admitted he “was really inspired by all of the great questions Peter Falt and [he] got from the attendees during our panel on an Insiders’ Look at a New Era of Design. Many of entrepreneurs and design professionals seeking ways to ensure their business are as sustainable as their products. I’m glad we were able to offer some practical guidance to realizing their vision.”

In fact, Nicole did a fantastic job stressing how important partnerships are in innovation and sustainability. Especially in design technology products, partnerships between the designers and their business-partners are what drive new ideas for better sustainability.

Events like Dwell on Design highlight the idea of collaboration and cooperation – ideas that Opportunity Green continues to champion. When we asked Nicole Landers what she came away with after hosting the panel, she discussed this theme of inter-connectedness, reiterating how in any smart technologies, along with having an innovative workable “public relations” are the stimulating feature. It is what steers the “three-way triangle” of people, profit, and planet onto a sustainable course.

As we come away from the conference of inspired designers and business professionals, it seems even more apparent that in order to create and maintain a market that supports both environmental incentive as well as bottom line, we have to come together. Opportunity Green 2010 has been built directly around the idea that only through partnerships and relationships can we truly make a difference. Please join us, September 22-24th at LA Center Studios for Opportunity Green: INTER 2010

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