Using Technology to Outsmart Human Behavior

Posted on 23. Sep, 2010 by in Design & Culture

Simplicity will be a key driver in getting consumers to use smart grid technology—such as in-home sensors that provide real-time data—to cut back on energy usage, especially during peak times when demand can outweigh supply.

“70% of all thermostats remain unprogrammed,” said Nat Goldhaber, managing director of Claremont Creek Ventures, a panelist at this afternoon’s smart grid session.

Even if consumers have the technology to monitor their energy use, they’ll lose interest quickly, Goldhaber said: “They should be able to put it on autopilot. Don’t rely on the consumer to be proactive.”

Scott Ballantyne, senior vice president of marketing for Tendril, agreed. He said that in order to change consumers’ energy use habits, the technology “needs to change your mind instantly.”

Of course, a major upgrade of our existing electric grid is critical, panelist concurred. Our current one isn’t designed to handle the intermittent nature of renewable energy or the load of electric vehicles.

Written by AHA! for Opportunity Green.

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One Response to “Using Technology to Outsmart Human Behavior”

  1. [...] who already have the tools to be more energy efficient need a nudge in the right direction. Smart grid experts say simplicity is [...]

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