OG11 Preview: An Exclusive Interview with David Lear, Executive Director of Dell Sustainability

Posted on 23. Sep, 2011 by in Business & Policy, Interviews, Products

Among one of the top firms on the Forbes Global 2000 list of leading companies, Dell has several sustainability initiatives underway. In FY2010, Dell was given top honor in Newsweek’s “Greenest Companies in America” list. They were named to DiversityInc’s list of 25 Noteworthy Companies, and noted for “…significant strides in creating an inclusive workplace and in supplier diversity.” In addition, Dell has been included among the prestigious corporations on the list of 100 Best Corporate Citizens for 2010 and was listed a World’s Most Attractive Employer by Universum. After reviewing their 2011 Corporate Social Responsibility (CSR) report that was just released last week, Opportunity Green couldn’t be happier to partner with Dell as they continue to surpass their past progress and address future commitments.

Dell’s FY2011 achievements thus far:

  • Made laptops and desktops 25 percent more energy efficient
  • Reduced packaging size for desktops and laptops by 10 percent
  • Reduced the energy consumption of our computers by 25 percent and institutionalized the use of sustainable bamboo packaging.
  • Sustained 25 percent of Dell’s catalog fiber from Forestry Stewardship Council (FSC)-certified sources
  • Maintained the lead among our competitors in approved 80 PLUS certified power supply program
  • Encouraged all Tier 1 suppliers to publish a corporate responsibility report
  • Positively impact 1 million children through Dell’s giving efforts
  • Attained 100 percent completion rate in ethics and compliance education (annual training) for eligible team members

Progress for the rest of FY2012:

  • Drive toward zero waste by recycling or reusing 99 percent of nonhazardous manufacturing waste by 2012
  • Work toward making all newly introduced Dell PC products brominated flame retardant (BFR)- and polyvinyl chloride (PVC)-free.
  • Eliminate 20 million pounds of packaging by 2012
  • Reduce fresh water use by 5 percent per square meter of building space by 2013
  • Achieve 75 percent curbside recyclability of packaging components Increase takeback volume totals to a worldwide cumulative 1 billion pounds of collected equipment by 2014
  • Engage at least 50 percent of Dell team members in community involvement

Whether the goals are quantitative or qualitative; forward-looking or focused on the current year, Dell’s most recent CSR report provides an extensive glance at the core sustainability issues they are tackling and demonstrates their dedication to continuously strive to the top of cutting edge, quality technology. Lucky for Opportunity Green 2011 attendees, you will hear from Dell at this year’s conference, November 10-11. For those of you that cannot wait to hear from this global leader in CSR, here’s a preview.

Opportunity Green asked David Lear, Executive Director of Dell Sustainability, a few questions after reviewing the report:

1.    During this rising trend in businesses systematically addressing a company’s triple bottom line, in what ways does Dell intend to further reduce the impact of products, services, operations and suppliers while providing value to customers?

First and foremost Dell will continue to manage its own operations efficiently and effectively by cutting unnecessary use of energy and resources in its facilities globally. We will continue to purchase renewable energy where practical and influence suppliers to embrace the same practices. We will also continue to require suppliers and partners to uphold the Electronic Industry Citizenship Coalition (EICC) code of conduct. Dell plans to continue developing and offering products and solutions that save customers energy and reduce their footprint in their IT environments.

2.    How do equality, diversity and ethical relationships guide business at Dell?

Dell doesn’t achieve our goals, our people do. All Dell team members are connected by our purpose and values; our relationships with each other are what drive Dell’s success. We honor and nurture those relationships by seeking out and welcoming diversity, being open and honest in our interactions, and creating an environment of collaboration and inclusion. Last year Dell invested $3 billion with diverse business and ranked in Diversity Inc.’s Top 50 companies. Additionally, for the 7th consecutive year, Dell earned a perfect score on the Human Rights Campaign Corporate Equality Index.

Our diverse workforce—made up of team members who bring a wide variety of skills, abilities, experiences and perspectives—is essential to our success. We are committed to the principles of equal opportunity, inclusion and respect.

3.    Being an employer of choice, how does Dell foster a healthy work environment for employees that continues to focus on the support of stakeholders?

Dell fosters a healthy workplace by providing wellness programs, encouraging people to exercise and eat well, while providing resources for learning about health and disease management and prevention. For example, Dell team members have become more physically active, improved their nutrition habits, reduced their cholesterol, and the number of team members using tobacco has decreased from 11% in 2005 to less than 6% in 2010.

Hear more from Dell at Opportunity Green 2011, November 10-11 at Los Angeles Center Studios.  REGISTER NOW!

Photo Source:  Dell’s Official Flickr Page, Opportunity Green








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