Archive by Author
Video: Michael Crooke at Opportunity Green
Posted on 20. Oct, 2010 by opportunity.
Social, Environmental, Ethical, Responsibility (SEER) is what Dr. Michael Crooke, former President and CEO of Patagonia, is teaching as part of the recently launched Eco-Entrepreneur MBA program at the Graziadio School of Business. The SEER business model helps companies achieve greatness. Watch this video and find out if you can you apply the SEER model to your business.
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Video: Rick Ridgeway at Opportunity Green
Posted on 20. Oct, 2010 by opportunity.
Rick Ridgeway presents Patagonia’s solutions to the environmental crisis at the 2010 Opportunity Green Business Conference.
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OG25 Green Business Start Up Competition: Product Design Winner – Life Box
Posted on 20. Oct, 2010 by opportunity.
Watch David Censi make his one-minute pitch for Life Box, the 2010 OG25 Product Design Winner, at the Opportunity Green Business Conference.
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Interview with Andreas Schierenbeck, President, Building Technologies, Siemens
Posted on 11. Oct, 2010 by opportunity.
As President of the Building Technologies Division of Siemens Industry and an expert in sustainable technologies, Andreas Schierenbeck, discussed the role technology plays in sustainable urban development—now and into the future.
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Interview with Sujeesh Krishnan, Head of Carbon Footprinting, The Carbon Trust
Posted on 11. Oct, 2010 by opportunity.
Sujeesh is responsible for the Carbon Trust‘s product carbon footprinting and labeling initiatives in the Americas. He is coordinating work with leading manufacturers and retailers and is working with key government bodies, NGOs, and think tanks around the development of standards.

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Interview with Terry Kellogg, CEO of 1% for the Planet
Posted on 08. Oct, 2010 by opportunity.
Check out our latest interview with Terry Kellogg, CEO of 1% for the Planet. In 2000, Terry became the first staff person at Timberland dedicated to minimizing the company’s environmental footprint and supporting new markets for sustainable products. As Director of Environmental Stewardship, Terry reduced the company’s carbon footprint by more than 15%. In 2005, Terry joined 1% for the Planet, and has since grown membership from 92 to nearly 1400 companies in 38 countries around the world.

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Interview with Rick Ridgeway, VP of Environmental Programs and Communication at Patagonia
Posted on 08. Oct, 2010 by opportunity.
Check out the first in our series of interviews that took place in and around Opportunity Green 2010. First up is Rick Ridgeway, VP of Environmental Programs and Communication at Patagonia. He talks about why he spreads the message about running businesses sustainably and influencing other business to change their practices.
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OG2010 Photos
Posted on 27. Sep, 2010 by opportunity.
Hi OG attendees and bloggers, here are some photos from the 2010 Opportunity Green Business Conference:
Day 1 Afternoon + Party Photos







Day 1 Morning + Lunch Photos
Day 2 Morning Photos
Day 2 Afternoon Photos