Tag Archives: Aha!

The Cutting Edge of the Future of Automobiles

The Cutting Edge of the Future of Automobiles

Posted on 24. Sep, 2010 by .

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The three innovators who took home the coveted automotive X Prize—$10 million split between the three of them—proved that it is possible for cars to get 100 MPG/MPG-equivalent. All three […]

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Successful Brands Deliver an Emotional Connection

Posted on 24. Sep, 2010 by .

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Connecting emotionally with your customers was a common theme of the research presented during this afternoon’s breakout session. Michela O’Connor Abrams, president and publisher of Dwell, presented her research on […]

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Day 2 at OG: A Few Morning Highlights

Day 2 at OG: A Few Morning Highlights

Posted on 24. Sep, 2010 by .

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Andreas Klugescheid, vice president of governmental affairs for BMW Group, illustrated the brand’s progress on sustainability issues this morning through a series of cartoons. Each depicted aspects of its “What’s […]

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Using Technology to Outsmart Human Behavior

Using Technology to Outsmart Human Behavior

Posted on 23. Sep, 2010 by .

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Simplicity will be a key driver in getting consumers to use smart grid technology—such as in-home sensors that provide real-time data—to cut back on energy usage, especially during peak times […]

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Making 1% the Gold Standard

Making 1% the Gold Standard

Posted on 23. Sep, 2010 by .

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Greening your organization alone is not enough—you also need to give back to your community. That was the key message of today’s session on corporate philanthropy. Panelists included Terry Kellogg […]

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Green Tech: Government Can Fuel Venture Capital

Green Tech: Government Can Fuel Venture Capital

Posted on 23. Sep, 2010 by .

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Panelists from this afternoon’s green tech panel agreed that government action was necessary to ensure the continued investment from the private sector in the cleantech industry. “It doesn’t happen without […]

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Panel: Green Product Design and the Drive Toward Zero

Posted on 23. Sep, 2010 by .

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It was back to the Mad Men sound stage for a panel discussion this afternoon, and sadly, no sight of that rascal Don Draper. Sigh … But even better, messenger […]

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Shawn Gehle: A Huge Opportunity for the Taking in Consumer Byproducts

Shawn Gehle: A Huge Opportunity for the Taking in Consumer Byproducts

Posted on 23. Sep, 2010 by .

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Shawn Gehle, design director at Gensler, shared an interesting notion: Consumers aren’t just consumers; we’re also producers. We buy and use all of this stuff, and we’re ultimately responsible—the owners—of […]

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