Tag Archives: MaxGladwell
Opportunity Green’s Top 10 Eco Twitterers To Follow
Posted on 22. May, 2009 by Chathri Munasinghe.
We scoured through hundreds of tweeps in the green space to find the best eco twitterers. Whether your focus is eco-fashion or clean tech, check out Opportunity Green’s list of the top eco twitterers to add to your list:
1. @grist
Grist.org is the hub of everything fun and green. Their witty, yet informative site has contributors from around the world scribing about politics, green business, living green, and just plain fun stuff. Opportunity Green Co-Founder, Karen Solomon, had her latest post as one of the top living green posts last week.
2. @maxgladwell
Rob Reed, the face behind the Max Gladwell alter-ego, is almost like an eco-friendly Batman. He is using the alias and social media as his super power, launching green living into the mainstream. His spiderweb-like network of people is leading a wholesale shift to sustainable systems.
Continue Reading
Ten Ways to Change the World Through Social Media
Posted on 15. May, 2009 by Chathri Munasinghe.
Written by Max Gladwell
Editor’s note: We’re pleased to welcome Max Gladwell, of MaxGladwell.com. Max Gladwell covers the nexus of social media and green living. We feel that these two trends and technological developments hold tremendous promise for improving quality of life for everyone on the planet.
If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.
Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring:
1. Do-Good Widgets: If you’re Facebook page was a car, these would be your bumper stickers. Only these do more than spread the message. Widgets are standalone web applications that can run inside any web page. They take many forms, ranging from the absurd to the truly useful and socially valuable. The best ones engage us in ways that lead to action, awareness, and even fund-raising. Facebook was the first to offer them, and MySpace recently followed. Other social networks offer widgets, but these two have a scale that gives them unrivaled potential. Causes is the 800-pound gorilla in the do-good widget space with millions of daily active users on Facebook alone. If you support a cause, chances are you can find it in Causes. We support 14 ranging from “Recycle not Waste” to “Ride Bikes” and “GREEN“. Each Cause enables you to recruit others and make donations.
