Tag Archives: OgilvyEarth
OgilvyEarth President Seth Farbman Discusses His Upcoming Session at OG2010
Posted on 16. Sep, 2010 by opportunity.
OgilvyEarth President Seth Farbman will sharing tips, processes, and insider info on greenwashing at the upcoming Opportunity Green conference. Don’t miss it!
OgilvyEarth President Seth Farbman Discusses His Session at OG2010 on Greenwashing from Opportunity Green on Vimeo.
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Interview with OG 2009 Speaker Freya Williams, co-founder of OgilvyEarth
Posted on 30. Oct, 2009 by Susanna Schick.
Freya Williams is the Planning Director of OgilvyEarth, Ogilvy’s Sustainability Consultancy. OgilvyEarth is also responsible for the strategy and executions of the Hopenhagen campaign, a pro-bono project designed to raise public awareness of the upcoming Cop15 Conference.
OG: So you started The Greenery (now called OgilvyEarth) while at Ogilvy. How did you get buy-in to do that?
Freya: While I was on maternity leave I spent some time thinking about what I really wanted to do. I saw a business opportunity to help our clients in a more focused way around sustainability. I also wanted to bring my personal values to work. Management was actually very supportive, and put me in touch with my partner, Seth Farbman. Then the new global CEO reached out to us, so we had a lot of support from the top. It was a grassroots initiative with a lot of top-down support.
