Tag Archives: Recycling
Opportunity Green gets demo of GreenOps Recycling Tracking Stations at Whole Foods in L.A.
Posted on 06. Aug, 2009 by Chathri Munasinghe.
Looking for an alternative to curbside recycling? The Los Angeles based company, GreenOps, believes it has a viable solution. Focused on recovering the bottles and cans that are not making it into the recycling bin, GreenOps has partnered with Whole Foods to launch the first wave of its recycling program. Last week, GreenOps founder Anthony Zolezzi demonstrated the newly installed GreenOps Tracking Station in front of Whole Foods in Los Angeles to Opportunity Green Advisory Board Member Marc Alt.
The tracking station, with a similar look and feel to a Coinstar machine, offers consumers an easy method to recycle and receive incentives. Companies participating in the GreenOps program are given a new channel to engage their consumers via a direct message on the Tracking Video screen, creating an attractive avenue for product differentiation.
Nearly 7,000 products are able to be scanned by the GreenOps Tracking Station and more products are added daily.
How Does It Work?
Step 1: Scan your recyclable item at a local GreenOps Tracking Station, found at multiple Whole Foods market locations.
Step 2: Each time you recycle using the GreenOps Tracking Station, you receive a receipt indicating the number of items recycled and a deposit statement with a prize code redeemable for points at Greenopolis.com.
Step 3: Cash in on your points online at greenopolis.com and keep recycling to earn more!
Check out the video demo to learn more:
http://greenopolis.com/video/
Graphic courtesy of Greenopolis.com
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Opportunity Green cruises up the coast for the 8TH ANNUAL UC, CSU, CCC SUSTAINABILITY CONFERENCE
Posted on 24. Jun, 2009 by Rosie.
The surf was up at UC Santa Barbara as Opportunity Green cruised into the beach city to attend the 8th Annual UC, CSU, CCC Sustainability Conference this past Monday and Tuesday. The conference featured work that students, staff, administrators, and faculty have done campus-wide in the area of sustainability. Lectures and workshops addressed every issue from energy efficiency and green building, to waste reduction and recycling, the procurement of sustainable food systems, sustainable strategies within the transportation realm, and social equity practices in labor and housing.
Companies represented at the conference included Zipcar, Canon, and Waxie Sanitary Supply.
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Green initiatives gets the ball rolling at Fox Studios
Posted on 13. Apr, 2009 by Chathri Munasinghe.
Josh Mark, Executive Director, Special Event Product, Creative Services for Fox Broadcasting Company, has been responsible for “greening” special events at Fox in the past few years. Most recently he worked on greening the 2008 American Idol Finale and 2008 Teen Choice Awards – powered by B99 biodiesel. Having previously attended Opportunity Green in November 2008, he decided to share a few eco-initiatives taking place at FOX.
Under the “Green it, Mean it” mantra, Mark discussed the comprehensive recycling program, composting efforts, and reduced bottle water consumption already underway. Also striking a chord are the employee hybrid car incentive and a push towards utilizing hybrid vehicles behind-the-scenes on the FOX lot.
Opportunity Green hopes the initiatives demonstrating responsibility to the environment and society will propagate throughout the FOX organization.
