Opportunity Green Business Conference 2011 Speakers
Peter Van Stolk
As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors through 2007. Peter’s original marketing approach interacting online with consumers brought Jones Soda Co. success in a crowded beverage industry. Integrating customer input, Jones Soda is known for unique flavors and custom packaging. Peter also oversaw the launch of new product lines including non-carbonated juice, tea, ad energy drinks. He successfully competed against the global multi-billion dollar soda giants, and earned brand loyalty among consumers, all on a shoestring budget.
By 2007 Jones Soda had reached over $40 million in revenue, transforming Jones Soda, from a small premium Soda to a international brand with global aspirations.
A marketing maverick with an innate and unique approach to grounding his products, van Stolk has over 20 years experience in business creation, business development and product sales. A true entrepreneur, van Stolk beat the odds and broke new ground into the beverage market.
van Stolk has been recognized for his innovative branding strategy and business savvy in publications such as The New York Times, CNN, Wall Street Journal, Fast Company and People Magazine to name a few. Peter has received numerous business awards including 40 under 40, Brand Week top 100 marketer.
Today van Stolk is a much sought-after international speaker. He travels worldwide, educating various groups on a broad range of marketing and business topics including how to compete, how to market your product, and how to build a successful business. Peter is the Director of Vitamin Angels, a charity for children that seeks to provide vital nutrition to children in the Third World. He also is CEO of the Seattle based The Tree Fort Group, a social media marketing company.