Michela O'Connor Abrams, President & Publisher of Dwell Media: The New Face of Affluence- Opportunity Green 2010
About this video:
Michela O'Connor Abrams, President of DWELL Media, provides an in-depth dive into the report which covers the consumer habits and motivations, desires, brand loyalties and concerns of a select group of individuals; with mentions of 620 brands ranging from Target and IKEA to LVMH Group and Richemont.
Blog post: Successful Brands Deliver an Emotional Connection.
Michela O'Connor Abrams is the President and Publisher of Dwell, the award-winning design and lifestyle media company. In 2006, Dwell hit the coveted Adweek HotList as well as the Advertising Age A-List, and was a Cappell's Circulation Top Ten Performer for the second consecutive year. In 2005, Ms. O'Connor Abrams helped see Dwell to its first major award when the magazine won General Excellence at the National Magazine Awards.
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