About this video:
Dr. Michael Crooke, Distinguished Visiting Professor of Business Practice at Pepperdine University's Graziadio School of Business and Management and Former CEO of Patagonia, discusses how the SEER (Social, Environmental, Ethical Responsibility) model offers businesses a map for achieving greater product quality, profits, and both customer and employee satisfaction.
Dr. Michael Crooke is a distinguished visiting professor of business practice at Pepperdine University's Graziadio School of Business and Management. Dr. Crooke is coordinating the launch of the school's new Certificate in Social, Environmental and Ethical Responsible (SEER) Business Practice Program, and will teach the capstone course on responsible business practice. He also teaches graduate-level classes on strategy and leadership for organizational success. Crooke is concurrently an independent consultant counseling various high-growth businesses on strategic issues. Most recently, Crooke led the successful turnaround and repositioning of prAna LLC, an outdoor industry clothing company. Previously, Crooke was CEO of Revolution Living, a group of companies working to change the way consumers and brands interact. and President and CEO of Patagonia, Inc., and Patagonia's parent company, Lost Arrow Corporation. He succeeded Yvon Chouinard, Patagonia's founder, in taking the Lost Arrow post. Crooke currently serves as a director on the board of Earth Day Network, founded by Denis Hayes, the co-originator of Earth Day. Crooke holds a Ph.D. in management from Claremont Graduate University.