Rick Ridgeway, Vice President of Patagonia - Freedom to Roam Project- Opportunity Green 2010

About this video:

Rick Ridgeway, Vice President of Environment Initiatives and Special Media Projects, explains Patagonia's support of the Freedom to Roam project as a key component of their business mission of implementing solutions to the environmental crisis.


Blog post: Rick Ridgeway On the Real Message of Transparency.

Blog post: Interview with Rick Ridgeway.

Speaker Information:

Rick Ridgeway is currently Patagonia's Vice President of Environmental Initiatives and Special Media Projects. Rick and his team develop, implement and promote the second two of the company's three-part mission statement to make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. In this capacity, his department oversees the company's environmental grant-making, internal and external environmental education, and special multi-year environmental projects including Freedom to Roam, a coalition founded by Patagonia to seek protection for wildlife corridors. Rick is also recognized as one of the world's foremost mountaineers and adventurers, and is known to many through his writing, photography and Emmy award-winning filmmaking. He is the author of six books, including the highly acclaimed Seven Summits, The Shadow of Kilimanjaro and Below Another Sky. Rolling Stone magazine called Ridgeway 'the real Indiana Jones', and recently National Geographic honored him with its 'Lifetime Achievement in Adventure' award.

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