Story Telling For Change - Annie Leonard, The Story of Stuff & Jonah Sachs, Free Range Studios - Opportunity Green 2009

About this video:


The Story of Stuff Project's mission is to build a strong, diverse, decentralized, cross-sector movement to transform systems of production and consumption to serve ecological sustainability and social wellbeing. Our goals are to amplify public discourse on a diverse set of sustainability issues and to facilitate the growing Story of Stuff community's involvement in strategic efforts to build a more sustainable and just world.

The Story of Stuff Project was founded in June 2008 by Annie Leonard to leverage the remarkable success of The Story of Stuff, a 20-minute web-film that explores the often hidden environmental and social consequences of America's love affair with its stuff. Currently, the film has been viewed over 10 million times on-line and in thousands of schools, houses of worship, community centers and businesses around the world. Our Project's focus is on systems of production and consumption - in particular the harmful environmental and social impacts of current modes of producing, consuming and disposing of material goods. Our Project is systems-focused, solutions-oriented and change-driven.

Blog post: Free Range Studios’ Jonah Sachs on Storytelling for Change.

Blog post: Live Blogging: ‘Story of Stuff’ Team Discusses Importance Of Storytelling.

Speaker Information:

Annie Leonard is an expert in international sustainability and environmental health issues, with more than 20 years of experience investigating factories and dumps around the world. As coordinator of the Funders Workgroup for Sustainable Production and Consumption, a funder collaborative working for a sustainable and just world, Annie communicates worldwide about the impact of consumerism and materialism on global economies and international health.


Jonah's pioneering communications work has helped hundreds of progressive organizations break through the media din with strategic, inspiring messages. He is widely considered a leader in the powerful movement to spread progressive political and social messages through use of the Web. Jonah's visionary use of viral marketing has been featured in dozens of top TV networks (CNN, Fox News, MSNBC) radio outlets (NPR, CBC) and newspapers (e.g. The New York Times, Washington Post, LA Times). In 2001, Jonah was named one of "The Thirty People Cleaning up the Earth" by Shift magazine.

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