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Amazon ASIN 101: Everything You Need to Know

Amazon is a powerhouse. It has routinely outperformed many and all e-commerce marketplaces.

Selling on Amazon can be quite a lot to oversee especially if you are new. However, once you sell you need to understand and use certain things with Amazon as a seller.

The importance of knowing ASIN is and how they’re used is significant.  Whenever you use Amazon there needs to be protocol. For example, individualized product identifiers. Moreover, there needs to be Amazon's selling policies to make things easier for shoppers.

Not using ASINS, you will be missing out in a big way. Follow Amazon’s policy and stay eligible and qualified. You don’t want to lose your eligibility to sell on the platform, so get to know more about Amazon ASIN.

Learn more about ASIN numbers and how to use them.


ASIN Defined: What is it?

ASIN Defined

ASIN literally represents and means “Amazon Standard Identification Number.” It's a unique identifier of 10 letters and/or numbers for a product that's assigned by Amazon.com. It's primarily used for product-identification within their product catalog of billions of items. For books, the ASIN is the same as the ISBN number.

Amazon ASIN and Main Things to Know:

  • Amazon ASIN is ideal for tracking products on Amazon and its associated websites.
  • The main locating method to find products in the Amazon warehouses.
  • The ability to track and select what you need for shipping of products
  • Lastly, the best for allowing and permitting what is best for customers to search for exactly what product they need.

Why is ASIN important?

ASIN important

Amazon ASIN is significant for a variety of reasons. Many instances you need to fill in and be beholden to strive for specific sales goals and targets.

These are the biggest things that benefit anyone using ASIN.

1. Precision Targeting

Amazon ASIN is able to offer and give a more precise product search experience to many and all customers. Precision marketing is needed and frankly very important. Lastly, ASINs are part of a bigger process and part for buyers and sellers.

2. Importance of Codes

Amazon has a system built on numbers, which are in particular ASIN numbers. Every number is unique and is very important.

Moreover, within a catalog, the sellers would be able to track and follow  inventory with more precision.

Lastly, the biggest reason is the customer’s experience in trying to find what they need while shopping on Amazon.

3. Organizational Effectiveness

Amazon is really a handy tool if you use it wisely. For example, Amazon is able to aid in giving and providing identification or ID numbers. With time and dedication, you are able to have shoppers have the ability to browse for products in better ways.  You are able to shop by going through various and multiple categories.

In the end,  customers are able to use ASIN numbers in various ways. You can use these ASIN numbers within the search box and find the product that is best or most suited or simply what you are  looking for.

4. Keyword Research and Functionality

Keyword Research is the best thing for anyone interested in selling and Amazon ASIN is a must. Keywords offer a higher search potential for volumes of sales. Also, keywords are able to increase your success for competitiveness.

5. Keyword Ranking

The last indicator is important for eligibility and sales ranking as well success. With Amazon ASIN, it is crucial you track and map indexed keywords that are being used by Amazon. It also helps you improve the page ranking of your listing.

In summary,  with Amazon ASIN you need to have the correct PPC strategy overall. Lastly, with Amazon ASIN it is crucial to be able to utilize ASIN software for more lucrative and profitable research and usage.


Using an ASIN and how to use it

Using an ASIN

Using an ASIN may seem confusing, but you just need to know what is required and delegated.

For example, any individual product sold on Amazon, there needs to be only one ASIN. As well, there needs to be only one product detail page.

In summary, what makes this special is that it is much less confusing and convenient for customers to navigate and explore Amazon’s big catalog. In the end, any and all duplicate products and associated ASINs will be connected and merged.


Using an ASIN that you have

Using an ASIN that you have

It is possible to proceed quite quickly if you have the ASIN without realizing it. Basically, before you would sell an item on Amazon, proceed to then check if an ASIN is there. Basically, you would check to see if the ASIN exists for that product all together.

All and all if you are using only one, you are able to start quickly selling by making an offer. Basically, what that means is that you can make a number under that ASIN. Moreover, you are able to offer and share your very own ASIN in a variety of ways.

For example, you have the tools to share and offer ASIN numbers with more. What this means is that you can share these ASIN numbers with other sellers that offer the same product.

In summary, this is perhaps the best scenario for resellers, retailers, and products with wide and extensive distribution.


How to Create a New ASIN: Using Case

Don’t worry if you don’t have an ASIN number. Why? Because creating an ASIN number is not too cumbersome. When using an ASIN it is required to do certain things so if you don’t have one do the following.

Basically, if an ASIN has not been made, then you are required to create a new product in Amazon’s catalog initially. From there, it is best you create and make a new product for Amazon.

new product for Amazon

Moreover, you are then instructed to allocate a special and individual ASIN number. And, boom you can finally start selling.

Overall, there are certain things you need to do when you begin anew with ASIN numbers so follow protocol.  Remember to utilize private-labels, and then from there sellers who may have access to exclusive distribution rights that can go forward.


Locating and Finding an ASIN Number?

Locating and Finding an ASIN Number

To Find an ASIN number may require some effort but should be easy enough. Doing this requires some certain steps.

  • First, you need to find and take note of the actual ASIN number utilizing the search box. From there, you go on to Amazon’s homepage and add information.
  • First, within the Add a product page on Amazon add more information. Secondly, you need to make sure you are in your Amazon Seller Central account and logged in. Finally, go ahead and search for the Amazon product. Make sure to search by name, model, UPC, or EAN.
  • The EAN number is what is known as the European Article Number. A EAN uniquely and specially identifies products.
  • Within any sort of search results you can find the ASIN number. Furthermore, what you need to do is to go forward to click on the link of any product’s detail page on Amazon. Finally,  you should be able to locate the ASIN number. It should be located in the middle of the product information section on Amazon.

Where do ASIN numbers appear?

  1. An Amazon ASIN may be in the URL of the product. Look for it to locate the ASIN for your appropriate product.
  2. You can search and find an ASIN number utilizing 3rd party tools. Simply the product’s name and from there find the ASIN easily enough. There are multiple places you can find this online ASIN lookup solutions and search methods available as of 2022:
  1. You can locate ASIN numbers in DataFeedWatch. Using DataFeedWatch you are able to use and get Amazon integration. What this means is you can quickly find and locate ASIN numbers. From there you can download ASINs for any and all products.

Creating an Amazon ASIN

Creating an Amazon ASIN

Creating an Amazon ASIN is straightforward. First, within the Amazon’s catalog you are required  to put it and include it for your product. Here are the basic and most straightforward ways to do this with an ASIN number below:

1. Access and go to Amazon’s admin. page  panel

This may be the easiest method to add and expand products to Amazon overall. Overall, by using the Add button you are able to create an ASIN. Moreover, with  a product feature in your Amazon Seller Central account it should already be there. So, to recall the steps, you need to then locate and put aside  each thing for product information. This is all done manually through the Amazon web-based admin panel.

2. Amazon inventory templates can be useful

Overall, a convenient way to get ASIN numbers started. You are able to educate yourself about Amazon’s product. As well, in addition you can process and use data requirements for ASIN numbers. Remember you will require the need to download a product category for a  file template from Amazon.

From there you are able to  locate and use in the Add products for ASIN numbers. Finally you are able to  upload any section of your products. However, do recall that this is all from the Amazon Seller Central account.

The downside is that it is not ideal for some Amazon sellers. YOu may not be able to add and utilize a large number of products. But, the positive side is you can upload product data using Amazon file templates quickly.


Specific Steps to Create an ASIN Number

For example, once you have gone and done some of the methods. Now, you need to follow a certain protocol. Usually, there are three main categories for picking how to add but these are the surefire methods for ASIN creation below.

Step 1: Firstly, go and add the product to your seller's central account..

Step 2: Secondly,  pick the  best option that you are planning to add to a product. Remember you want to add a product that is ideally not being sold on Amazon.

sellers central account Add-Product

Step 3: Thirdly, follow this with a search. Remember to select the category overall.

Step 4: Click on one of the product categories, the other keeps opening for creation. This method and way guarantees and keeps happening until creation point.

Step 5: Pick and decide on the desired category. From there a page will appear. Finally, what you need to do is then take advantage of this to go to the seller field, which  must be filled in some required fields.

Step 6: Make sure as an Amazon seller to fill all the blanks. Thereafter you will go ahead  and click on the “save and finish” option or choice.

Amazon seller save and finish

Step 7: After all is said and done with the steps before you can proceed and submit the form. The seller submits the form and from there the next step commences.

Step 8: Finally,  Amazon has to give you a product and of course specific ASIN codes and identifiers. In the end, you will be able to publish and post on your products details page.


In the end, you will be able to publish and post on your products details Amazon ASIN numbers are important to have when selling products on Amazon. You can locate ASIN numbers in DataFeedWatch and use them to add products to Amazon.

Creating an Amazon ASIN is straightforward, and you can follow a set of specific steps to do so. Once you have created an ASIN, make sure to post your product details page on Amazon for customers to view.

Doug Wein

Doug Wein is an independent consultant and coach, working with sustainability-minded businesses and professionals to help them clarify and achieve their most critical goals. He has provided strategic sustainability consulting to Fortune 500 companies across a wide array of industries, including food & agriculture, retail, manufacturing, real estate, green building, and waste & recycling. His coaching work helps clients develop leadership skills, spread bold ideas, transform organizations, and ultimately create positive change. Doug has led strategy development trainings in small teams and in groups of over 650 professionals at such premier sustainability venues as the Greenbuild Conference. Doug has led people and organizations for over fifteen years. He has an MBA from the Ross School of Business and an MS from the School of Natural Resources and Environment, having graduated from the Erb Institute for Global Sustainable Enterprise at the University of Michigan. His undergraduate degree in Psychology is from Pitzer College. When he’s not coaching, Doug is often attempting to invent new culinary sauces to delight his wife, building treehouses, or exploring the backyard with his two-year old.View Author posts