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Amazon Sales Rank: All you ever wanted to know and more!

Amazon is a way of life. And today, figuring out the sales ranking is crucial for any seller. The most vital thing for any seller is how to improve your Amazon’s sales rank and earn more revenue.

The Amazon algorithm is a real mystery so learning about it is all the more valuable. One thing to remember, Amazon’s algorithm is completely different from how Google’s algorithm functions.


What is the Ranking on Amazon? What is the Ranking on Amazon

The concept of the Amazon sales rank is systematic.  In summary, the Amazon ranking is the numerical representation of how well your product or item sells. But, this is a total comparison of the sales of your product in relation to other products in your category on Amazon.


The basics of Amazon Sales Rank The basics of Amazon Sales Rank

Overall, when you formulate the sales ranking is similar to what would be like a golf score. So, when your score lowers or gets better then your product sells and performs well.

All in all, a #1 product at any given time is the best selling item  on Amazon. The interesting thing about Amazon sales ranking is that a product can be a number one Amazon bestseller for days, weeks or  even minutes. Lastly, Amazon is doing real time updating on its rankings of the top 10,000 best selling products.


The Process of Amazon Sales Rank

Amazon Sales Rank

This concept or rank ideology is known as the  Best Sellers Rank (BSR).  Overall, your Amazon sales rank functions or acts as a test copy or representation of your complete sales overall.

In theory, the sales profile or ank is always changing. It is a definitive indicator of sales speed and performance in summary. This can be as well what Amazon does to perfect the process for sellers as well. Moreover, Amazon updates this report or performance evaluation hourly. So, therefore this data can indicate data from a few days or more in your history.


Locating Amazon Sales Rank for your Needs

Locating Amazon Sales Rank for your Needs

When you are an Amazon seller it is crucial to be aware of sales rank and its importance. Therefore, finding it can be half the battle. When you are an Amazon seller it is imperative to locate each product listed on Amazon’s Sales Rank. This information about the item will be located on the product page.

First and foremost, quickly pull up the product page. From there you have to scroll down until you see a section entitled product details or what is called or named as product Information.

When you are looking on Amazon you can find the information below the product description, which is given by the seller.

Also, it is possible to look in other places. You can find this very pertinent information in the questions and reviews sections of products as well. Moreover, by looking for this indicator you are able to really idealize the best possible way to gauge product performance. Finally, check for a list of a proper Amazon Sales Ranking parameter on the product page for each category listed.


Why is Amazon Sales Rank Important?

The value of this ranking is powerful. For example, when you are putting together your decisions to buy, the presentation and charting means a lot. You are able to work within the ranking and greatly influence your success and sales on Amazon. All in all, Sales ranking is huge and affects your emotions, opinions and the influence of your thinking on that product. Amazon sales ranking is as important as sales figures.


Amazon Sales Rank Formula

Figuring out the Amazon Sales rank does require some knowledge as it is not random guesswork. In general, the Amazon Best Seller rank is put together and comes about on various factors. The sales rank is based on the sales of a product and goes through hourly updates.

When you figure out the rank assignment it is most up to date present sales of the product. From there it follows through with the sales history as well. For instance, you would have a product that may have a first place ranking. From there, it should be proven definitively that it is the first ranking sales winner for a category easily enough.


What is BSR?

BSR is a shorthand abbreviation. The Amazon sales rank is also known as BSR. Essentially, this is showing the number that represents the item’s overall popularity. It would show the popularity in a main category or subcategory on Amazon. In the end, with every single product on Amazon, you get indicators. Basically, these markers will receive and display ranking for its sub-categories. In summary, this is a great way to know what is going on with product performance. Lastly, you will know every product should receive a ranking for each respective main category.


Sales Velocity

 This first factor for Amazon sales ranking would look closer to the more detailed parameters of the formula from beginning to end. Why? Because Sales velocity is the number of your sales in a specific month. Also, sales velocity represents the dollar and amount of money made overall.

Sales velocity is vital because of various reasons. In essence, a high sales velocity every month means that it would create a favorable trend and pattern with algorithms for Amazon.


Basic Sales Formula and Amazon Ranking

Amazon Ranking

In summary, more sales means stronger sales rank overall. On the other hand, the lower the number means a lower sales rank. Moreover, the better numbers means being the best performer for your product within a certain category.

When Amazon evaluates its products it does so to create clarity. Moreover, Amazon Best Sellers Rank or is a rank assigned to specific products. These products and their respective performances are based on the following:

1. Product Orders: The number of product orders is compared and put up against other products. All in all, this comparison of product orders would be within the same category. Lastly, the products are measured within a given amount of time.

2. Recent Sales: If a product sold well initially but underperforms it will not rank well on Amazon. Therefore, what is important to remember is that Amazon sales ranking evaluates and displays what has recently sold more than any other product in that category. Or even in a particular Amazon store.

The bottom line is that it needs to sell the best and more than all the other products in a specific category for a period. In the end, it would be a higher ranking than the other products just for a specific range of dates.


Important Factors for Success with Amazon Sales Rank and BSR

Amazon Sales Rank and BSR

1. The Value of Sales

It may seem like a very common idea, but to get a powerful BSR, you must have a lot of sales.

Yes, there can be other factors but nothing is more important than volume of sales. So, if your product is unique even in its category, this is not enough. As well, your product really demands and requires an appreciable draw and allure for consumers.

In the end, when you start to build your salebase it will help everything. Even during a product launch, sales in the initial days of a product being released mean and translate into going up the seller ranks. Therefore, strategizing sales ranking formulas and being proactive towards extra sales is the engine you need.

2. The Importance of Sales History

With Amazon, you need to have a way to showcase your product in terms of its sales history.

What this means is the ability for Amazon’s BSR to act like a kind of a report card. What this means is that it represents a log and tally of past sales and sales performance.

In general, a sales history is an important step towards getting your ranking higher. Moreover, with sales history being on display, you are able to focus on getting daily sales consistently to build your ranking. Therefore, all in all building up a solid sales history is crucial.

Overall, when you stress the development of a powerful and high performing sales record then ranking is greatly affected. The  sales record for your product will translate to an overall improvement in BSR.


Ways to Improve Sales Rank Overall

Improving your score on Amazon is easier said than done. Here are a few ways to get sales strong and proactive.

1. Try and Perform Product Research: When you do product research you are able to really get a hold of what the best outcome could be for sales. Discovering niches and categories with high demand and popularity will mean a lot for ranking.

2. Good Quality Products: This goes a long way for anyone looking to expand their products on Amazon. Having higher-priced products, which are below market value in price is key overall for ranking. Buyers on Amazon are always searching for bargains, sales, and more. Numerous sellers who decide to sell their products at a lower price will clearly gain more sales. So,  promoting your products as premium options at lower prices will translate to higher sales.

3.Putting up great Product Titles: This will drive sales for any item. All in all, make sure your title gets the attention it deserves. Mentioning brand appeal and as well the attractive power of an item will drive sales determinedly

4.Usage of High Quality Pictures: This guarantees a lot in terms of being able to utilize as much as you can for sales. Amazon customers say that photographs are more important to them than written descriptions. This says a lot overall. Any quality pics help will help seek the attention you need. With exposure you then convert it into sales. Thus, you improve your Amazon sales rank.

5. Professional Descriptions with appeal: It is amazing what a good description would do to help bring in customers. If you are serious about trying to give appeal to your products. Also, using keywords drive sales, so utilize keywords in product descriptions. Lastly, make sure to give an entertaining edge to your value as a seller to get a better Amazon sales rank. .

6. Make reviews matter by Incentivizing them: When you make reviews valuable they yield results. It is usual that customers value and trust reviews a lot. A good review will get a lot of faith as much as it would be from people on the street or friends. All in all, a positive and glowing review can help a customer decide to buy an item. However, incentivizing reviews means more reviews that are positive and a higher Amazon sales ranking.


Amazon Sales Ranking: The Final Verdict

Amazon is a leader in ecommerce. Therefore, being such a powerful platform means you need to stand out. Increasing your product listings and highlighting success in a ranking is a powerful clear indicator for everyone to see.

Doug Wein

Doug Wein is an independent consultant and coach, working with sustainability-minded businesses and professionals to help them clarify and achieve their most critical goals. He has provided strategic sustainability consulting to Fortune 500 companies across a wide array of industries, including food & agriculture, retail, manufacturing, real estate, green building, and waste & recycling. His coaching work helps clients develop leadership skills, spread bold ideas, transform organizations, and ultimately create positive change. Doug has led strategy development trainings in small teams and in groups of over 650 professionals at such premier sustainability venues as the Greenbuild Conference. Doug has led people and organizations for over fifteen years. He has an MBA from the Ross School of Business and an MS from the School of Natural Resources and Environment, having graduated from the Erb Institute for Global Sustainable Enterprise at the University of Michigan. His undergraduate degree in Psychology is from Pitzer College. When he’s not coaching, Doug is often attempting to invent new culinary sauces to delight his wife, building treehouses, or exploring the backyard with his two-year old.View Author posts