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Amazon Statistics 2023: How Many Customers does Amazon Have?

As the world evolves daily, the e-commerce store has become a marketplace to stop by. As the largest e-commerce in the market.

Amazon is a force to be reckoned with. Right from its inception for over 25 years now, the growth of this platform as seen through several segments such as Amazon prime, and web services among several others which have surged to stand still and foster its activities to mouth-pouring values. In the past five years or more, the number of Amazon prime members grew from 46 million to 200 million, and in the past 15 years, Amazon’s revenue has grown 45 times larger, bigger, and as well solid-rooted.

Amazon Statistics overview

In 2021, Amazon Web Services (AWS) generated a whopping revenue of 62.202 billion with its cloud services. As of January 2021, AWS is used in over 16 million websites around the world, hence,  AWS has proven to be a wing of Amazon that hasn't seen a cease in growth. It has over 147 million prime subscribers in the US alone.

300 million active customer accounts, and over 1.9 million partner sellers worldwide. Looking at the aforementioned, they sure explain why the platform currently offers 351 million products traded solely through Amazon. In 2021 Amazon hit a revenue of $470 billion, making it rank the third largest e-commerce in the world by revenue.

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Key Amazon Statistics

  • Amazon hit a revenue of $470 billion in 2021, making it rank the third-largest company in the world by revenue.
  • Over 200 million people subscribe to Amazon Prime globally, and 147 million people subscribers are in the US alone.
  • Amazon has over 300 million active customer accounts and over 1.9 million partner sellers worldwide.
  • Amazon created 400,000 jobs in some communities in the US and invested $34 billion in the US infrastructure.
  • Over 42 million unique visitors visit the Amazon store each month using desktop devices.

Top Hacking Statistics and Facts

Hacking Statistics and Facts

What is Amazon's User Demography?

It is believed that women shop more than men because they are the carriers of the house, well, we'll find out below if that is true. But first, let's talk about the age demography of Amazon.


In a June 2019 report, 53% of Amazon users are said to be between the ages of 19 and 44 years old. This age bracket represents about 37% of America's population at the time.


According to Statista, male shoppers accounted for 41% of purchases made online, while females accounted for 40%. Again, males are responsible for 60% of Amazon's increase in sales over the years, while their female counterparts account for 52%. So it is not completely true that women shop more than men. The actual spenders are men.

[Source: SerpWatch, Statista]

What is Amazon's Annual Revenue?

Amazon's Annual Revenue

Amazon's annual revenue has been on a steady increase since 2005 and has never seen any decrease since then. In 2015 Amazon does revenue was $107 million. In 2016, it increased by 27% to $139.5 billion in 2017, Amazon made a whopping $177.8 billion in sales revenue. In 2018, it increased by 30.9% to $232.8 billion. It also increased in 2019 to $280.5 billion. In 2020 the sales revenue grew further to $368 billion. In 2021, Amazon's sales revenue hit an all-time high of $470.8 billion. The sales revenue is expected to increase by the end of 2022 as well when data is released, given the upward trends in the growth of sales revenue.

[Source: Businessofapps]

What is Amazon's Annual Net Income?

Amazon's Annual Net Income

Net income, otherwise also known as net earnings is the income left when the cost of goods, general expenses, taxes and interest have been deducted. Amazon's net income has been on a steady increase as well, had its first major shoot in 2018 when it increased from $3.03 billion in 2017 to $10.07 billion in 2018. In 2019 it amassed $11.58 billion. During the COVID-19 Pandemic era in 2020, it increased by 84% to $21.33 billion.  In 2021, it saw another increase of over 100% to $33.36 billion.

However, Amazon's net income had seen a bit of a negative trend in 2012, 2013, and 2014. In 2012, it saw a negative net income of $-0.03 billion. In 2013, $-0.27 billion, and in 2014 it was $-0.24.

[Source: Businessofapps]

What is the Impact of COVID-19 on Amazon?

In 2020, during the Pandemic, more than 200,000 new third-party sellers began selling in Amazon US stores. That's a 45% increase year-over-year, the highest ever before as more small businesses looked to sell online during the Pandemic. At the beginning of the Pandemic, Amazon invested more than $5 billion in small businesses' success and stability. In the same year, amazon also invested $11.5 billion in covid-related initiatives to keep customers safe and be able to deliver items to customers. Asides from that, there was $961 million for additional safety measures.

To give small businesses a prop and help them grow in sales in the Amazon store, Amazon invested $18 billion by the end of the year 2020.

[Source: Amazon]

What is Amazon's eCommerce Market Share?

Amazon's eCommerce Market Share

Amazon accounts for a whopping 50% of US eCommerce sales in 2022. Other eCommerce brands such as Walmart account for 6.6% making it 2nd in ranking. eBay files with a 4.7% market share, making it the 3rd ranking US online retailer. Clearly, Amazon is at the top of the game when it comes to e-commerce.

In 2016, Amazon had a market share of 34% in eCommerce. In 2017, it moved up by 3% to 37%. In 2018, Amazon's share moved up again accounting for 41% of all eCommerce activities. In 2019, it moved up again to 45%. In 2020, it was 47% and finally, in 2021 it hit 50%. So currently, Amazon controls half of the market share in e-commerce in the United States.

[Source: edesk, Statista]

What is Amazon's Average Daily Sales Revenue?

Amazon's Average Daily Sales Revenue

Being the largest US online retailer, Amazon makes a whole lot of sales daily, one of which cannot be compared to other retailers. Amazon makes an average daily sales revenue of $1.29 billion. That accounts for Amazon's whopping $470.8 billion. According to Statista, Amazon saw a net income of $33.36 billion in 2021, an increase from $21.3 billion. Amazon doesn't wait for retail sales only to generate revenue, Amazon Web Services is one segment that ranks in steady profit with an $18.53 billion operating income in the past retorted years.

[Source: Statista]

How Many Active Customers does Amazon Have?

Amazon has over 300 million active customers worldwide. In comparison, the number is just nearly the entire population of the United States. In addition, eTail reported that out of that money 90 million are Amazon Prime members. And safeatlast says that 150 million were subscribed to Amazon Prime in the United States in 2020. Amazon remains the most visited US online retail store, so that explains why it has many active customers worldwide. Asides from that, amazon also provides services such as Amazon Music, Amazon videos, Amazon kindle and so on. And all of these services have customers who are part of the overall Amazon customers.

[Source: Junglescout]

How Many Customers Visit Amazon Monthly?

Customers Visit Amazon Monthly

As of July 2022, there were 4.01 billion visitors to the Amazon store. In June 2022, there were 3.61 billion. In May 2022, there was a monthly visit of 2.4 million to the Amazon store. In April of the same year, there were 2.3 billion visits to the amazon store. In March 2022, there were 2.4 billion visits recorded. In February, there were 2.2 billion visits. January however, had the highest number of visits at 2.7 billion. Speaking about duration, on average, members spend 17 hours and 23 minutes.

[Source: Semrush, Statista]

What is Amazon Advertising Revenue?

Amazon's advertising revenue rose by 32% in the fourth quarter of 2021 to $9.27 billion. The Q4 figure was a decrease from the increase of 52% in Q3 and 88% in Q2. Amazon advertising earned a revenue of $31.2 billion in 2021 with a 32% growth rate. It was an increase from $19 billion (58% increase) in the previous year. And $12.6 bunion in 2019, a 147% increase. The advertising agent makes twice as much as the revenue Amazon makes from physical stores and Amazon's subscription services. Amazon's share of the total US digital ad market is expected to shoot up to 1.7% point in 2022. And by 2023, it will increase its share to 14.6% basically at the expense of Google and Facebook.

[Source: InsiderIntelligence]

What is Amazon Website Traffic?

Amazon Website Traffic

In 2021, there are 24.2 billion visits to AmazonThe web traffic on Amazon in 2022 hovered hovers around 1.2 billion visits for desktop only, a slight decrease from what it was last year (1.3 billion). As of the quarter of 2022, there were 5.6 billion visits to Amazon on both mobile phones and desktops. Amazon did a good job in converting customers.  Amazon earns 56.8%, of the traffic market share compared to the 100 top marketplace websites in the US based in the last three months. There are 115.2 million unique visitors from April 2021-2022.

[Source: SimilarWeb]

What is Amazon's Rank in Downloads?

Amazon's Rank in Downloads

Amazon has been downloaded 148 million times worldwide, making it the fourth most downloaded app in 2021. The app with the number 1 ranking was shopee with a whopping 203 million downloads. Shein ranks 2nd with 190 million downloads in the same year. Meesho comes 3rd with 153 million downloads. And then Flipkart follows Amazon at the fifth spot with 93 million downloads. Ali Express, the Chinese e-commerce store has 84 million downloads, taking the 6th spot. Wish had 73 million downloads. Pinduoduo gathers 67.4 million downloads.

Lazada and Alibaba take the 9th and 10th positions with respective 67.1 million and 62 million.

[Source: OverseaDia]

How Many Employees does Amazon Have?

Employees does Amazon Have

In 2021, Amazon has over 1.6 million employees, an increase of 23.88% from 2020. And according to statistics, this number has already doubled what it was a few years back, say in Q4  2019, when it was at 798,000 employees. 2019 number of Amazon employees was an increase of 23.24% from 2018. In 2020 Amazon employees were approximately 1.3 million, an increase of 62.66% from 2019. In 2018, there were 647,500, an increase of 14.4% from 2017. To meet up with its pledge of one-day same-day delivery, Amazon employed 270,000 new employees in the second half of 2021.

[Source: TechJury, Macrotrends]

What is Amazon's Net Worth?

Amazon's Net Worth

Amazon is the first company to hit the $1 trillion mark. This is not surprising given its rapid development and expansion of services over the continents. The statistics of the revenue from several years before the pandemic showed a constant increase in net worth. Notably, the pandemic year has been a great year of increase in Amazon's net worth. Not only that, the years after the pandemic and lockdown have also maintained the rapid trend of increasing need worth. Economists have linked this to the preference of people for e-shopping before, which has increased since the lockdown. Hence, the current Amazon net worth is $1299.02 Billion.

[Source: Macrotrends]

What is Amazon's Shipment Volume?

For years, delivery companies such as FedEx, UPS, and USPS have controlled almost the entire last-mile delivery market in the US. But amazon seemed to up its game by shipping more parcels through Amazon Logistics. It ships more than FedEx and is almost at the same volume as USPS.

In 2020, Amazon Logistics shipped 4.2 billion parcels, an increase from 1.9 billion in 2019. That accounts for 21% of shipments in the United States in that year, behind USPS (38%) and UPS (24%). However, it was ahead of FedEx for the first time by 16%.

[Source: Modernretai]

What is Amazon's Sales Revenue Prediction in 2027?

Amazon's Sales Revenue Prediction in 2027

According to Statista, from 2023 to 2027, amazon is redirected to generate $491 billion in new sales revenue. That makes Amazon's eCommerce channel the highest contributing segment of sales growth. Amazon supermarkets and neighborhood stores such as Whole Foods and Amazon Go are expected to generate an additional $3.6 billion, with the former taking up $35 billion. These contributors to the Amazon net detail sales prediction for 2022, which amounts to about $689 billion.

Amazon has invested about $71 billion into Amazon Logistics since 2021, but the posted estimate will have roughly $100 billion in incremental value opportunity if it can capture just 5% of the global e-commerce delivery market share by 2026.

[Source: Benzinga]

What is Amazon's Monthly Shipment?

The Pandemic gave rise to e-commerce globally, and Amazon delivered nearly two-thirds of its packages. In July 2020, Amazon delivered 415 million packages, acing its three-month average between April and June. Amazon delivered 66% of its packages in July, an increase from 54% from the same time of the previous year. Before this time, Amazon's monthly shipments were recorded on an average of 389 million. Since the 2020 rise in consumers' use of remarked, Amazon's monthly shipment has crossed 400 million packages on a monthly basis. As such, the increasing revenue and net worth are traceable to the increasing number of packages delivered by Amazon.

[Source: CNBC]

How Many People Shop on Amazon Monthly?

People Shop on Amazon Monthly

Amazon has grown to become the most leveraged e-commerce platform worldwide.

since its inception, more than 25 years now, each month, over 197 million people around the world have been said to visit and shop. That's way more than the entire populace of Russia. In 2018, Amazon's US e-commerce market shares hit 49%. Looking at the fact that there are two billion 2.05 billion online shoppers worldwide, it's only going to rise more. For every $5 that shoppers spend on digital stores, $2 is often recorded in Amazon sales.

[Sources: Big Commerce, TechJury]

How Many Customers does Amazon Prime Have?

Currently, in 2022, Amazon reported over 200 million Amazon Prime customers worldwide. This is a substantial rise from previous years. In Q1 2018, Prime customers were 100 million; in Q4 2019, they were around 150 million. Meaning that within months customer growth has been skyrocketing in millions.  Mind you, Amazon Prime's growth outside the US has been pretty slow, even though it has a good number of countries' usage. Comparing the service’s global reach to its US customer base, the difference is a little under 50 million.

Also report shows that Amazon  Prime delivers “$126 billion of value creation” concerning time saved by customers using the service. Taking aback, in 2014, American Prime customers were just around 40 million. This increase is amazing to go by.

[Source: About Amazon, CherryPicksReivews]

What are the Most Popular Categories for Amazon Sellers?

According to Jungle Scout’s 2022 State of the Amazon Seller Report, listed below are the most popular categories for sellers on Amazon. It also includes the percentage of sellers who have products on them.

The Ten Most Popular Categories on Amazon
Categories Sellers Percentage
Home & Kitchen 32%
Beauty & Personal Care 23%
Toys & Games 20%
Clothing, Shoes & Jewelry 18%
Health, Household & Baby Care 17%
Sports & Outdoors 16%
Arts, Crafts & Sewing 15%
Books 15%
Kitchen & Dining 14%
Baby 14%

As a seller, to unknowingly deteriorate your sales is not to be aware of the competitiveness of the product you are set to trade on Amazon. However, the last thing you want to do is dive into an overheating market with a low sound of ringing on significant pages of Amazon’s search results. Hence, there is a need for product market scanning if you truly aim high.

[Source: Jungle Scout, Amazon]

What is Amazon Traffic Rate?

Nine out of ten shoppers check Amazon to compare products of interest, even if they find the said product of choice on other platforms. Amazon makes over $800,000 every minute. Near 200 million users visit the site every month.  Amazon earns over $1 million in sales every quarter. About 90% of all product views on Amazon are from searches and not from advertisements. 70% of Amazon customers do not click past the first page of search results. The first three products in search results recorded 64% clicks.

Amazon’s search browser recorded 70% searches for global generic goods — and not branded goods.  Brands are said to have 81% of clicks on Amazon's first page. Amazon search results have 64% clicks for the first three organic listings. $1.20 amount the average cost-per-click on Amazon.

[Source: WebFX]

What Device has More Traffic?

Device has More Traffic

Looking from the country with the highest number of users is the US. By findings carried out by Statista, the Desktop (PC), has more traffic than any other device. By percentage, It has 64.9%, coming second is a mobile phone with 16.6%, in third place is the Amazon app having 13.6%, followed by the Fire tablet with 2.6%. 1.6% of device traffic is for Fire TV and Voice-enabled device (e.g. Echo) has got 0.6%. In summary, this simply means that, by utilization, the majority of Amazon users prefer to shop on the site using either a Laptop or desktop compared to mobile devices. However, the reported lowest usability is Amazon Echo.

[Sources: Statista, EnterpriseAppToday]

What is Amazon Prime Subscription Growth?

Amazon launched its prime wings in 2005 and has been seen to have grown in memberships which are as well regarded as paid subscribers. 65% of all Amazon customers are Amazon Prime Members, which further translates to about 72.8 million Prime members. In 2021, Amazon have 148.6 million Prime users, which increases to over 200 prime members in  2022. In addition, 93% of Amazon Prime members. In  2020, 68.7 million U.S. households had an Amazon Prime subscription. The number shot up to 71.7 million in 2021.  Furthermore, 55% of U.S. consumers are Amazon Prime members, 15% are former Prime members, and 31% that are not Amazon Prime members renew their membership after one year.

[Sources: Finance Online, eMarket]

How Much do Prime Users Spend on Average?

The average rate of users spendings for a Prime member is $1,400 per year. Non-Prime members spend less than half of that, which amounts to just $600 per year. By statistics, Amazon prime members saw 31% of U.S. Prime members on average spent $51 to $100 a month on Amazon, 26% spent lower than $50 a month, 23% spent $101 to $200 a month, 13% spend $201 to $500 a month, 4% spend $500 to $1,000 a month, 2% spent over $1,000 a month on average.  However, this is often one major question thrown up by many once the opportunity arises. It is not surprising, though, as the growth of the e-commerce store has grown beyond expected.

[Sources: USA Today]

What is the Global Amazon Net Revenue for Subscription Services?

Global Amazon Net Revenue for Subscription Services

Amazon is one of the largest e-commerce stores worldwide.  In 2020, Amazon's net revenue from the subscription services segment amounted to 25.21 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 150 million paying members worldwide at the end of 2019. The recently reported fiscal year sees the company’s net revenue amounting to $386.06 billion. In 2019, the revenue was rooted by 21 percent, compared to Google’s revenue growth of the same period, which was just 18 percent.  The AWS category generated 45.37 billion U.S. dollars in annual sales in 2020.

[Source: Statista, Amazon]

What are the Top 5 Most Purchased Product Categories

Amazon is likened to the saying, jack-of-all-trade. Perspectively, Amazon is seen to be a powerhouse of all kinds of products irrespective of your interest. Amazon's top most purchased products cut across different categories. These categories by percentage hierarchy include Electronic having a purchase rate of 32%, followed by Household essentials having 22%, Health and Beauty is another one with 21%, Toys, and Video Games is with 21%, and finally at number five top category is Home and Garden and has got 20%.

[Source: Finance Online]

What is Amazon Alexa's Share in US Voice Assistant Market?

Alexa is a device that is used for voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as news. This device does a lot. Looking at its share in the US market, In 2019, Alexa has got 63% of organizations develop voice-enabled technologies. This is followed by Google Assistant with 62%, Siri having 39%, Cortana with 30%, Bixby with 16%, and other smart speakers. The coming of the Echo speakers cause the growth of Alexa to rise to high demand. Currently, Alexa has become a major part of how consumers relate to their mobile devices.

[Source: Slideshare, Finance Online]

How Much Revenue is Generated from Amazon Web Services

Revenue is Generated from Amazon Web Services

In 2021, Amazon Web Services (AWS) generated a whopping revenue of 62.202 billion with its cloud services. As of January 2021, AWS is used in over 16 million websites around the world.  In 2018 AWS generated $26 billion in revenue single-handedly. Hence,  AWS is proving to be yet another force to reckon with. Looking from Q3 2020, this Amazon cloud-based infrastructure generated $11.601 billion in net sales, an increase from $10.808 billion generated in Q2 2020.

Also, in the same Q3 2020, AWS recorded a 29% year-on-year growth in net sales. The growth rate was the same for Q2 2020. In the middle of the pandemic, AWS was one of the four largest public cloud providers, with strong revenue growth of 29%. The rest were Alibaba (59%), Microsoft Azure (47%), and Google Cloud (43%).

[Source: Statista, Venture Beat]

How Many Third Party Sellers are on Amazon?

Amazon has more than 2 million third-party sellers. Amazon is a very large marketplace that accommodates many irrespective of what you trade. Although they as well trade for many, the platform also gives room for sellers who want their all products directly by Solely. This is sure an interesting fact. Amazon allows third-party sellers to create their marketplace and sell directly to customers. All you give in return is a percentage that is meant for them as a commission. Many have journeyed this lane and still journeying and non has complained otherwise. So you mustn't have a website to sell and generate income, so long you have a brand, Amazon has got you covered.

[Source: EnterpriseApp]

What is Amazon's Online Store Global Net Revenue in the Fourth Quarter of 2021?

Amazon's Online Store Global Net Revenue in the Fourth Quarter of 2021

Amazon Online Stores had worldwide net revenue of $66.07 million in the fourth quarter of 2021 alone. This does not mean that other areas are not pulling in as well. In the fourth quarter of last year, all five Amazon sectors have seen growth. Amazon Web Services (AWS) generated 17.79 million, and Amazon’s physical shops accounted for global net revenue of about $4.68 million. Third-party seller services made $30.32 million, and subscription services generated about $8.12 million. All these are what keep the company growing at its solid root.

[Source: EnterpriseApps]

How Many Seller Accounts are on Amazon?

Amazon has nearly 9.6 million seller accounts.  With the fact that several businesses use many marketplaces at once, it is estimated that there are nearly 6 million unique sellers. Amazon has 19 marketplaces. It adds up to about 2,000 sellers per day and has 9.6 million seller accounts on its 19 marketplaces. Mind you, performance-wise, even with these numbers, not all sellers recorded success. Just 10% of them made over $100,000 annually. From April 15, 2020, to January 15, 2021, Amazon's third-party sellers recorded global sales by more than 55%. Even with the aforementioned statistics, more seller accounts are estimated to be recorded in this year's annual revenue.

[Source: Feedvisor, EnterpriseApp Today]

How Many Members does Amazon Prime Have?

We have more than 200 million Prime members worldwide,” Bezo wrote in the letter, which touched on topics ranging from the company’s Amazon Web Services (AWS) to its treatment of employees. “More than 1.9 million small and medium-sized businesses sell in our store, and they make up close to 60% of our retail sales.” That’s a shot up of 50 million new subscribers in nearly a year compared to 2019.

Sales during Prime Day on Amazon reached $11.79 billion in 2021. Amazon Prime has got its reach 22 countries as of October 2021. Amazon registers $25.21 billion in annual revenue from retail subscription fees. By 2025, the number of Amazon Prime members in the United States is projected to reach more than 176 million users, up from 163.5 million in 2022.

[Source:Backlinko, Yahoo Finance]

How Many Prime Members are from the US?

Prime Members are from the US

Amazon prime has become one strong wing of Amazon and the ROI doesn't depict differently. Americans are the major users of Amazon, having the largest population.  Most of their households are now Prime members. This shouldn't be surprising why the growth of Amazon prime is high. Roughly 74.3% of global Amazon Prime members are from the U.S. With over 200 million Amazon Prime members worldwide, it’s amazing that 148.6 million of those members are Americans. Other countries with a good score of Amazon users include Japan, Germany, and the U.K.

[Source: Zippia]

How Many Orders does Amazon Ship Per Year?

Amazon ships 576 million orders per year. With ships 18.5 orders per hour.  18.5 orders per second means there are 66,000 orders every hour, and 1.6 million shipped every single day. Amazon constantly and consistently ships goods to and fro daily. Amazon is successful to fulfill its shipping duties via an axis of highly efficient fulfilment layouts. This, combined with other vital cogs rolled out in the Amazon machine, creates an enabling environment for the online retailer to gain its ground and stand still in the e-commerce market as an e-commerce store.

[Source: Zippia]

How Much do Amazon Sellers Make per Month?

Amazon as a marketplace has evolved greatly. Since its inception, its growth has been something impressive even though the platform has also had its hiccups. Talking about what its sellers generate per month. Though it hasn't been rosy, some sellers had their take-home early while some don't. By statistics, most Amazon sellers make at least $1,000 per month or 2,500 in sales, and some super-sellers make more than $100,000 each month in sales. Looking from low income, 62% of Amazon sellers make less than $5,000 per month. Overall, 27% of Amazon sellers make between $1,001-$5,000 per month, while 13% make between $501-$1,000, and 22% make under $500. Meanwhile, only 5% of sellers make $50,000 or more per month.

[Sources: Jungle Scout, Ziprecruiter]

What are Amazon Sellers' Lifetime Sales?

Amazon Sellers' Lifetime Sales

30% of Amazon sellers have made lifetime sales of over $100,000. One in five Small and Medium Business sellers has reached lifetime profits of more than $50,000  — not bad for what may starts as a “side hustle” — and 14% have lifetime profits over $100,000. Under $25,000: 58%, $25,000-50,000: 7, $50,001-100,000: 7%, $100,001-500,000: 9%, $500,001-1,000,000: 3%, $1,000,001-5,000,000: 1%,$5,000,000-10,000,000: 1%, Not yet profitable: 6% and Don’t know: 9%. However, 50% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.

[Sources: Zippia, Influencer Marketing]

What is the Growth of Amazon Web Services and Subscription Services?

Amazon has been consistently noted to experience good growth. Reviewing from 2014 and 2020, Amazon’s Web Service (AWS) and Subscription Services segments saw over 800% growth. While the Online Stores segment has often been Amazon’s biggest shot, the AWS and Subscription Services wings of the platform have been growing swiftly. Between 2014-2020 alone, the AWS wing saw growth from $4.6 billion to $45.3 billion which by percentage equals 885%, while the Subscription Services segment grew from $2.7 billion to $25.2 billion which is 833%. However, online stores have been recorded to be the e-commerce strength and high-income growth.

[Source: Zippia]

What is North America's Revenue Growth (2006 – 2020)?

Within 2006 and 2020, Amazon’s North American revenue grew 41 times larger and bigger. The U.S with experience is no exception to this growth. Amazon’s North American revenue has consistently surpassed its international revenue. Concerning that, over the same period, Amazon’s international revenue grew just over 20 times larger. In 2018 about $141.3 Billion in North American revenue was recorded and international revenue of  $65.8 Billion, As of 2019 it rose to $170.7 Billion and international revenue of $74.7 Billion. In  2020 it had a massive increase from $236.2 Billion and $104.4 Billion in international revenue.

[Source: Zippia]

What are the Growth and Sales of Small and Medium-Scale Businesses?

In 2020, more than 200,000 new third-party sellers worldwide began selling on Amazon, a 45% rise from 2019. Nearly 2 million small- and medium-sized businesses are Amazon's third-party selling partners. In the 12 months ending on May 31, 2020, American Small and Medium Business sellers each had an average of over $160,000 in sales, up from a conclusive $100,000 a year earlier.

The number of U.S. SMB sellers that amassed $1 million in sales grew by over 20% in the same period. Globally,  third-party sellers who are solely running their affairs in Amazon’s stores surge their sales by over  55% from April 15, 2020, to January 15, 2021. At the same time, the number of American small businesses that surpassed $1 million in sales increased by more than 30% year-over-year.

[Source: Amazon]

What's the Sales Prediction of Amazon Products?

Sales Prediction of Amazon Products

According to Statista, net sales of electrical products on Amazon are forecast at over 164 billion U.S. dollars. With a compound annual growth rate of 11.6 per cent, this number is expected to amass 284 billion dollars by 2026. What to note is that, even with this prediction, electricity is not the product category expected to grow the strongest in the Amazon marketplace.  The category expected to grow the strongest on the e-commerce platform is health and beauty.

[Source: Statista]


Amazon is one of the largest e-commerce stores in the world. Having cut across several products and recorded to have generated huge revenues, its consistent growth is something to take a walk on. In this article comes well-researched and yet amazing statistical facts and evidence that will keep you informed on what Amazon as an e-commerce marketplace is and why it has grown and still growing significantly in global value.

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Doug Wein

Doug Wein is an independent consultant and coach, working with sustainability-minded businesses and professionals to help them clarify and achieve their most critical goals. He has provided strategic sustainability consulting to Fortune 500 companies across a wide array of industries, including food & agriculture, retail, manufacturing, real estate, green building, and waste & recycling. His coaching work helps clients develop leadership skills, spread bold ideas, transform organizations, and ultimately create positive change. Doug has led strategy development trainings in small teams and in groups of over 650 professionals at such premier sustainability venues as the Greenbuild Conference. Doug has led people and organizations for over fifteen years. He has an MBA from the Ross School of Business and an MS from the School of Natural Resources and Environment, having graduated from the Erb Institute for Global Sustainable Enterprise at the University of Michigan. His undergraduate degree in Psychology is from Pitzer College. When he’s not coaching, Doug is often attempting to invent new culinary sauces to delight his wife, building treehouses, or exploring the backyard with his two-year old.View Author posts