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5 Best Amazon Repricer Tools in 2023

Amazon is a big field of dreams when it comes to selling online. Therefore, when you start selling online you need to think of your pricing.

When you become a seller, expect competition on Amazon. How do you differentiate yourself and stay competitive as a seller? You can give away free gifts, you can offer great customer service, free delivery and returns and more but it’s essential that you also remain competitive on price — especially on Amazon.

What is an Amazon Repricer?

Amazon Repricer

Overall, an Amazon repricer is a unique tool for Amazon sellers. All in all, the Amazon repricer will automatically adjust prices. Moreover, this Amazon repricer is able to formulate and base more on parameters rules set by the user or seller in time.

Amazon repricers are great in bringing the best listings to guarantee that product prices are suitable and competitive. The Amazon repricer software is able to translate into products being a bit lower than competitors.

Amazon Repricers

Moreover, a big important factor is to see what seller is able to earn the buy box. But, you, a seller , needs to win the buy box without going under a certain price that undermines your profits.

5 Best Amazon Repricer Tools to Win the Buy Box

To price competitively on Amazon, a repricer is key. Basically, you have two main options. The first is to do manual repricing or secondly you can do automated  pricing. The automated pricing is where you utilize an Amazon repricer.

The choice is yours and will be dependent on how many products you are selling and how much time you wish to spend on items for sale. What is an important or crucial area of your online business is clearly wedded to price competitiveness.

In summary, when it comes to Amazon repricers, you must as a seller be able pick or decide not to use automated paths. Repricers give you that option overall. In summary, this is a researched list of the leading Amazon repricers on the market right now. It doesn’t matter if you’re selling books on Amazon or media, a repricer can save you time and increase your sales.

Read on and take a look at the ideal Amazon repricers available for sellers.

1. Aura

Aura Homepage

Aura is a great resource for helping sellers increase their Buy Box wins to increase sales . Many have felt positive gains in terms of profits on Amazon as well. Aura has had a lot of good feedback. In general, Aura claims Amazon sellers could very well control the Buy Box 65% of the time in comparison to other repricers.

Overall, Aura is able to give automatic syncing to help with your selling costs. As well, you are able to plan and calculate your minimum and maximum prices. This price system and functionality is based on your own strategy ROI settings. Your fees and cost look like $97 every month for up to 50 thousand listings.

You are able to do a lot overall. For example, you can exclude or try to include specific and select sellers. This is all done by separating users and sellers by personal ID, location, rating, and more.

Features of Aura:

  • There is advanced repricing that features technology and as well automation. You will get help as an Amazon seller with the Buy Box in higher frequency.
  • Expect prebuilt and custom repricing strategies. These elements are all  built into the tools. Overall, you will be able to begin repricing quickly. This is an added advantage overall.
  • One of the best aspects of Aura is the profit-based pricing system.
  • Another interesting aspect is instant repricing. This is a repricer that is quick and on average only takes around 15 minutes to reprice products.
  • The ability to pick and choose what competitors you want in general. Aura is able to compete and reprice against competitors.
  • You are able to view key metrics to know and understand repricing to increase sales. There is an ability to learn from strategy given overall.
  • Add in your product costs to see a detailed breakdown of your profits

Aura available marketplaces: Amazon US, Amazon Canada, and Amazon Mexico

Cost and Fees: $97 per month (up to 50k listings)

Free trial: Yes, 14-day free trial. No credit card is required.

2. BQool

BQool Homepage

BQool is a popular and well respected repricer. This is an AI-powered Amazon repricer, so expect a world of functionality and innovation. Moreover, you can expect to get a consistent and fully autonomous style of machine learning. Basically, this is a repricer for the ultimate seller who is looking to refine and maximize consistently.

When you use BQool you are able to utilize a variety of tools. For example, you can use various rules to your favor. This is a good tool and functionality enhancement for BQool. You are able to use BQool based on your profit and sales goals overall.

Moreover, you are able to use downloadable reports, FTP support, and other features for fast functionality. All of these functions are accessible to all users. Another crucial element is use scheduling in keeping the prices at the best place during important sell periods. In the end,  you are able to maximize profits, or raise Buy Box prices.

Features of BQool:

  • Has a set of five built-in strategies to maximize sales.
  • Enter your product costs to protect your profit margin
  • Schedule your repricing for specific times of day
  • Insightful listing data to keep track of your BSR, price, and Buy Box win percentage
  • Comprehensive dashboard and reporting tools
  • Repricing history logs

Cost: Starting at $25/month (up to $300/month) based on listing count

Free trial: This is available as a 14-day free trial. No credit card is required.

3. Alpha Repricer:

Alpha Repricer Homepage

Another repricer with a great sense of range and functionality. Alpha Repricer is great for exposure and ensuring that sellers can win the buy box more readily.

In general, many have given positive feedback for Alpha as a worthwhile and beneficial repricer. The main reason being that it is easy to use and understand. Reliable customer service and it produces great results for my Amazon sales. The price is fair and a lot more reasonable than other repricers. Highly recommend it.

Alpha Repricer started and began to become operational as a repricer in 2017. Experienced and highly reputable, this Amazon repricer does warrant more trust from sellers. If you want to have ever present and consistent repricing then Alpha is the best option.

Alpha Repricer rose to the challenge of minimizing the response time and has been the fastest Amazon repricer in the history of repricers. In late 2019, they introduced the Buy Box Hunter, the smart repricing strategy. Needless to say, it has been extremely popular with the sellers. The Buy Box Hunter aggressively goes for the Buy Box and then raises the price to maximize the profits.

Alpha has a lot of features and things to make things faster and easier.  More and more open for any size business. This repricer from as little as a single listing to over 500,000 listings can be productive. You can perform bulk actions in an efficient manner.

Features of Alpha:

  • Available for a period of 14 days
  • Free Trial and no risk to try out.
  • No credit card required and easy initiation
  • Easy to Use and Understand. Simple and no nonsense.
  • Users can filter competition to evaluate real competitors on listings.
  • To ensure uninterrupted repricing, enter your credit card information before the trial ends


Informed Homepage

Another quality repricer. This time it is that is best for anyone seeking a worthwhile option. Not many have as much of a good reputation, but Informed does overall. In the past, Informed went by a site called AppEagle. This is a longtime and experienced repricer. If you want qualify

Many are impressed with the advanced algorithms of Informed. You can use strategies to increase winning the buy box. Some of the best benefits of Informed  include using competitor analytics, integration and more. YOu are able to use pricing strategy with other selling software. Moreover, you can maintain the buy box easily overall. This means you can routinely increase prices.

Although the repricer has effective functionality, its starting price is quite more expensive than others in the market and features a shorter trial period. is a smart repricing tool that utilizes innovative algorithms designed for more results. For example, you can find ways to win the Buy Box. Or you are able to integrate or optimize the price of your private product label listings. Lastly, a great aspect is that with Informed you can use the dashboard to view the history for each SKU and price fluctuation.

Features of Informed.Co:

  • You have variable and available built-in repricing strategies that can be created on your own.
  • You can slowly raise your price when you’re in the Buy Box to see what the market will bear.
  • An algorithm that can reprice items to guarantee you meet sales goals.
  • Informed strategies for competing against the lowest cost. You can outdo and beat competitors by a dollar amount or percentage.
  • Ability to do matching. As well, you can do pricing above the lowest price to avoid losses.
  • Repricing Tool includes Walmart and other stores beyond Amazon.
  • Starts at $99.00 per month then becomes Free Trial

 5. Profit Protector Pro:

Profit Protector Pro Homepage

Information: This repricer claims to be Amazon’s number one repricer. Is it true? Well, Profit Protector Pro does serve Europe and North America. In addition, Profit Protector Pro supports up to eleven Amazon marketplaces. Profit Protector Pro offers algorithmic functionality. As well, expect a logical and structured based repricing system.

This Amazon repricer is best to use with a Chrome extension. Why? Because the interface is minimal and structured for simplicity. Moreover, Profit Protector Pro has three separate pricing tiers. Furthermore, Profit Protector gives the potential to give more than 10,000 for certain product listings and price plans.

Interesting profit tiers separate Profit Protector from other repricers Expect a price system along the lines of $59.95/month that includes 1,000 listings. Then, $64.95 that is for 5,000 listings. Lastly, it will cost about $69.95 including 10,000 listings.

Features of Profit Protector:

  • Profit Protector Pro works well with multiple Amazon marketplaces. You can use the repricer to integrate with online capacity and more.
  • Functions well and is compatible with BuyBotPro. Profit Protector repricer works well with sellable and real product costs overall.
  • Repricing analysis and sales analysis charts are included.
  • Access to all features for functionality and maximum access.

Free trial: Yes, you can get a free 15-Day Trial 60 second signup. This means no credit card required and you have the ability to cancel at any point in time.

Conclusion: Do you need a tool to help change your prices on Amazon?

If you're an Amazon seller, using a repricer tool can be extremely beneficial. It automates your pricing and allows you to make more money while spending less time managing your inventory. In today's article, we'll be discussing what a repricer tool is and some of the best repricing tools available.

  • Updated pricing – A repricer will keep track of your competitors' pricing at all times and adjust your prices accordingly.
  • Ease of use – The repricing process is automatic, so you don't have to worry about manually updating your prices.
  • Competitiveness – A repricer can help retail arbitrage and wholesale resellers win the Buy Box more often, as well as increase profits when there is no other competition.
  • Ability to reprice on multiple Amazon marketplaces.

Doug Wein

Doug Wein is an independent consultant and coach, working with sustainability-minded businesses and professionals to help them clarify and achieve their most critical goals. He has provided strategic sustainability consulting to Fortune 500 companies across a wide array of industries, including food & agriculture, retail, manufacturing, real estate, green building, and waste & recycling. His coaching work helps clients develop leadership skills, spread bold ideas, transform organizations, and ultimately create positive change. Doug has led strategy development trainings in small teams and in groups of over 650 professionals at such premier sustainability venues as the Greenbuild Conference. Doug has led people and organizations for over fifteen years. He has an MBA from the Ross School of Business and an MS from the School of Natural Resources and Environment, having graduated from the Erb Institute for Global Sustainable Enterprise at the University of Michigan. His undergraduate degree in Psychology is from Pitzer College. When he’s not coaching, Doug is often attempting to invent new culinary sauces to delight his wife, building treehouses, or exploring the backyard with his two-year old.View Author posts