21 And Me

 
416,934
Est. Amazon Volume
380,301
Top 3 Traffic
$6,346,569.35
Market Value
Competition
100 Super Hard
  • Search Volume (on Amazon): 416,934
  • Click Concentration: 91.66%
  • Categories: All
All
Lost

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “21 And Me” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best 21 and me product for it is the real data provided by the amazon brand analysis.

Brand: 23andMe
Click Share: 45.83%
Conversion Share: 66.67%
4.7
( 30,900 Ratings )
More Details
  • 23andMe Ancestry + Traits Service - DNA Test Kit with Personalized Genetic Reports Including Ancestry Composition with 2000+ Geographic Regions, Family Tree, DNA Relative Finder and Trait Reports
  • Conversion Rate: 17.11%
Brand: AncestryDNA
Click Share: 25.0%
Conversion Share: 16.67%
4.7
( 76,492 Ratings )
More Details
  • AncestryDNA: Genetic Ethnicity Test, Ethnicity Estimate, AncestryDNA Test Kit…
  • Conversion Rate: 7.79%
Brand: 23andMe
Click Share: 20.83%
Conversion Share: 16.67%
4.7
( 33,221 Ratings )
More Details
  • 23andMe Health + Ancestry Service: Personal Genetic DNA Test Including Health Predispositions, Carrier Status, Wellness, and Trait Reports (Before You Buy See Important Test Info Below)
  • Conversion Rate: 9.44%

 

Here is a list of top 5 21 and me, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for 21 and me in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
23andMe Health + Ancestry Service: Personal Genetic DNA Test Including Health Predispositions, Carrier Status, Wellness, and Trait Reports (Before You Buy See Important Test Info Below)
B01G7PYQTM 23andMe $199.00
4.7
( 33,221 Ratings )
#2 8
23andMe Ancestry + Traits Service - DNA Test Kit with Personalized Genetic Reports Including Ancestry Composition with 2000+ Geographic Regions, Family Tree, DNA Relative Finder and Trait Reports
B01LZ5K87Z 23andMe $99.00
4.7
( 30,900 Ratings )
#3 4
23andMe+ Premium Membership Bundle - DNA Kit with Personal Genetic Insights Including Health + Ancestry Service Plus 1-Year Access to Exclusive Reports (Before You Buy See Important Test Info Below)
B096XB53YW 23andMe $229.00
4.7
( 2,931 Ratings )
#4 4
AncestryDNA + Traits: Genetic Ethnicity + Traits Test, AncestryDNA Testing Kit with 35+ Traits, DNA Ancestry Test Kit, Genetic Testing Kit…
B07J1FZQBC AncestryDNA $119.00
4.7
( 22,122 Ratings )
#5 4
AncestryDNA: Genetic Ethnicity Test, Ethnicity Estimate, AncestryDNA Test Kit…
B00TRLVKW0 AncestryDNA $99.00
4.7
( 76,492 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-12-31 #753650 91.66% 100.01%
2022-12-24 #612230 90.56% 91.67%
2022-12-17 #753650 91.66% 100.01%
2022-12-10 #977585 92.85% 100%
2022-12-03 #731332 79.71% 66.67%
2022-11-26 #677459 86.4% 85.71%
2022-11-05 #940986 92.31% 100%
2022-10-15 #948597 89.47% 100%
2022-08-13 #895746 100% 100%
2022-07-23 #641335 87.37% 0%
Which brand is the best?
  • 23andMe's 21 and me product gain 22 times weekly top 3 most clicked rankings in the past 10 weeks.
  • AncestryDNA's 21 and me product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.

21 And Me Traffic Analytics

Estimated Volume: 416,934/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B01LZ5K87Z 98,470 45.83% 49,235
#2 B00TRLVKW0 25.0% 27,353
#3 B01G7PYQTM 20.83% 21,882

21 And Me Conversion Analytics

Lastest Conversion Analytics for Top 3 21 And Me products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B01LZ5K87Z 66.67% 45.83% 45.0%
#2 B00TRLVKW0 16.67% 25.0% -34%
#3 B01G7PYQTM 16.67% 20.83% -20.0%
All Search
#1
+45.0%
#2
-34%
#3
-20.0%

 

21 And Me Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for 21 and me

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “21 and me” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  21 and me = 109,413 x 11.8% x $129.00 = $1,665,519.00

Lastest Sale Analytics for Top 3 21 And Me products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 109,413 11.8% $129.00 12,911 $1,665,519.00

B01LZ5K87Z 49,235 45.83% 66.67% 17.11% $99.00 8,424 $833,986.74
B00TRLVKW0 27,353 25.0% 16.67% 7.79% $99.00 2,130 $210,894.91
B01G7PYQTM 21,882 20.83% 16.67% 9.44% $199.00 2,065 $411,066.49

21 And Me Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
my orders placed recently by me #486 2.3M 250K
19 Medium
www amazonprime com #764 2.3M 400K
29 Medium
fsa hsa approved products only #848 2.3M 160K
13 Medium
hsa fsa approved products only #3,469 2.3M 200K
15 Medium
smile.amazon #3,844 2.3M 380K
28 Medium
oura ring #6,325 2.3M 1M
69 Hard
ancestry dna test kit #11,094 2.3M 2M
100 Super Hard
archived orders #11,479 2.3M 1.3M
90 Super Hard
23 and me dna test #14,410 2.3M 1.8M
100 Super Hard
orders placed by me on amazon to be delivered #15,942 2.3M 570K
39 Medium