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Coconut Oil

 
1,635,695
Est. Amazon Volume
648,289
Top 3 Traffic
$1,536,375.60
Market Value
Competition
59 Hard

Coconut Oil search term is ranking at #468 from All keywords.

  • Search Volume (on Amazon): 1,635,695
  • Click Concentration: 41.93%
  • Categories: Beauty, Fresh, Grocery
All
#468 602

 

Rank Trends
Search Volume On Amazon

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Coconut Oil” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best coconut oil product for it is the real data provided by the amazon brand analysis.

Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Brand: Nutiva
Click Share: 19.27%
Conversion Share: 18.85%
4.7
( 52,137 Ratings )
More Details
  • Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
  • Conversion Rate: 11.45%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Brand: Viva Naturals
Click Share: 14.84%
Conversion Share: 11.37%
4.7
( 98,539 Ratings )
More Details
  • Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
  • Conversion Rate: 8.97%
Amazon Brand - Happy Belly Organic Virgin Coconut Oil, 15 Fl Oz
Brand: Happy Belly
Click Share: 7.82%
Conversion Share: 6.64%
4.7
( 14,049 Ratings )
More Details
  • Amazon Brand - Happy Belly Organic Virgin Coconut Oil, 15 Fl Oz
  • Conversion Rate: 9.91%

 

Top Ranked Products
Product Trend data

Here is a list of top 5 coconut oil, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for coconut oil in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
B00DS842HS Viva Naturals $8.99 ✅ ✅
4.7
( 98,539 Ratings )
#2 10
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
B004NTCE1M Nutiva $7.74 ✅ ✅
4.7
( 52,137 Ratings )
#3 6
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
B074H5BV9Y 365 by Whole Foods Market ❌ ❌
4.8
( 10,518 Ratings )
#4 3
Amazon Brand - Happy Belly Organic Refined Coconut Oil, 15 Fl Oz
B07PLZH4QD Happy Belly $5.68 ✅ ✅
4.6
( 8,111 Ratings )
#5 1
Amazon Brand - Happy Belly Organic Virgin Coconut Oil, 15 Fl Oz
B07PG9FG6J Amazon Fresh $7.17 ✅ ✅
4.7
( 14,049 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-02-11 #468 41.93% 36.86%
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Amazon Brand - Happy Belly Organic Virgin Coconut Oil, 15 Fl Oz
2023-01-28 #1070 37.64% 39.32%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
2023-01-21 #1073 37.72% 39.84%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
2023-01-14 #1205 41.51% 45.08%
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
2023-01-07 #1220 42.97% 44.89%
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
2022-12-31 #2808 42.87% 45.71%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Amazon Brand - Happy Belly Organic Refined Coconut Oil, 15 Fl Oz
2022-12-24 #2276 42.2% 43.97%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
2022-12-17 #2808 42.87% 45.71%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Amazon Brand - Happy Belly Organic Refined Coconut Oil, 15 Fl Oz
2022-12-10 #2344 42.83% 46.14%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
Amazon Brand - Happy Belly Organic Refined Coconut Oil, 15 Fl Oz
2022-12-03 #2483 38.68% 42.17%
Organic Coconut Oil, Cold-Pressed - Natural Hair Oil, Skin Oil and Cooking Oil with Fresh Flavor, Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco), USDA Organic, 16 oz
Nutiva Organic Cold-Pressed Virgin Coconut Oil, 15 Fl Oz, USDA Organic, Non-GMO, Whole 30 Approved, Vegan, Keto, Fresh Flavor and Aroma for Cooking & Healthy Skin and Hair
365 by Whole Foods Market, Oil Coconut Refined Organic, 14 Fl Oz
Which brand is the best?
  • Viva Naturals's coconut oil product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Nutiva's coconut oil product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • 365 by Whole Foods Market's coconut oil product gain 6 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Happy Belly's coconut oil product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.

Coconut Oil Traffic Analytics

Estimated Volume: 1,635,695/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search Volume On Amazon
Click Concentration

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B004NTCE1M 149,423 19.27% 70,976
#2 B00DS842HS 14.84% 52,298
#3 B07PG9FG6J 7.82% 26,149

Coconut Oil Conversion Analytics

Lastest Conversion Analytics for Top 3 Coconut Oil products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B004NTCE1M 18.85% 19.27% -3.0%
#2 B00DS842HS 11.37% 14.84% -24%
#3 B07PG9FG6J 6.64% 7.82% -16.0%
All Search
#1
-3.0%
#2
-24%
#3
-16.0%

 

Coconut Oil Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for coconut oil

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “coconut oil” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  coconut oil = 373,562 x 11.8% x $7.96 = $350,884.76

Lastest Sale Analytics for Top 3 Coconut Oil products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 373,562 11.8% $7.96 44,081 $350,884.76

B004NTCE1M 70,976 19.27% 18.85% 11.45% $7.74 8,123 $62,879.08
B00DS842HS 52,298 14.84% 11.37% 8.97% $8.99 4,690 $42,163.86
B07PG9FG6J 26,149 7.82% 6.64% 9.91% $7.17 2,591 $18,583.84

Coconut Oil Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
face mask #617 1.6M 520K
50 Hard
castor oil #1,573 1.6M 830K
78 Super Hard
coconut oil for skin #11,624 1.6M 630K
61 Hard
seamoss #14,637 1.6M 450K
44 Hard
organic coconut oil #16,358 1.6M 800K
76 Super Hard
coconut oil hair #19,334 1.6M 610K
60 Hard
trader joes #22,373 1.6M 440K
44 Hard
ebt food #36,030 1.6M 210K
22 Medium
aceite de coco #37,169 1.6M 700K
68 Hard