Concealer

 
1,636,387
Est. Amazon Volume
423,095
Top 3 Traffic
$1,388,343.46
Market Value
Competition
39 Medium

Concealer search term is ranking at #461 from All keywords.

  • Search Volume (on Amazon): 1,636,387
  • Click Concentration: 28.61%
  • Categories: Beauty, Fresh
All
#461 70

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Concealer” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best concealer product for it is the real data provided by the amazon brand analysis.

Brand: e.l.f.
Click Share: 11.6%
Conversion Share: 3.93%
4.4
( 27,816 Ratings )
More Details
  • e.l.f, Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Fair Beige, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
  • Conversion Rate: 3.89%
Brand: Maybelline New York
Click Share: 8.75%
Conversion Share: 2.88%
4.4
( 181,062 Ratings )
More Details
  • Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
  • Conversion Rate: 3.78%
Brand: NYX PROFESSIONAL MAKEUP
Click Share: 8.26%
Conversion Share: 2.37%
4.3
( 45,791 Ratings )
More Details
  • NYX PROFESSIONAL MAKEUP HD Studio Photogenic Concealer Wand, Medium Coverage - Alabaster
  • Conversion Rate: 3.3%

 

Here is a list of top 8 concealer, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for concealer in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 9
NYX PROFESSIONAL MAKEUP HD Studio Photogenic Concealer Wand, Medium Coverage - Alabaster
B076BZPGB8 NYX PROFESSIONAL MAKEUP $4.97
4.3
( 45,791 Ratings )
#2 9
e.l.f, Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Fair Beige, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
B07ZR1CQHP e.l.f. $7.00
4.4
( 27,816 Ratings )
#3 7
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 095, 1 Count (Packaging May Vary)
B07Q89CD7W Maybelline New York $8.80
4.4
( 180,951 Ratings )
#4 1
e.l.f, Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
B07ZQZVMRW e.l.f. $7.00
4.4
( 27,563 Ratings )
#5 1
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 130, 1 Count (Packaging May Vary)
B004Y9GV60 Maybelline New York $8.80
4.4
( 121,864 Ratings )
#6 1
e.l.f, Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Sand, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
B07ZR14WBZ e.l.f. $7.00
4.4
( 27,639 Ratings )
#7 1
NYX PROFESSIONAL MAKEUP HD Studio Photogenic Concealer Wand, Medium Coverage - Fair
B002S8Z5CK NYX PROFESSIONAL MAKEUP $4.97
4.3
( 46,220 Ratings )
#8 1
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
B004Y9GTOO Maybelline New York $8.80
4.4
( 181,062 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-02-11 #461 28.61% 9.18%
2023-01-28 #531 24.21% 26.2%
2023-01-21 #546 28.95% 32.55%
2023-01-14 #632 21.94% 23.13%
2023-01-07 #597 26.45% 25.92%
2022-12-31 #1824 20.69% 21.88%
2022-12-24 #1494 23.65% 25.32%
2022-12-17 #1824 20.69% 21.88%
2022-12-10 #1630 22.5% 23.57%
2022-12-03 #1535 25.42% 25.26%
Which brand is the best?
  • e.l.f.'s concealer product gain 11 times weekly top 3 most clicked rankings in the past 10 weeks.
  • NYX PROFESSIONAL MAKEUP's concealer product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Maybelline New York's concealer product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.

Concealer Traffic Analytics

Estimated Volume: 1,636,387/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B07ZR1CQHP 100,862 11.6% 41,092
#2 B004Y9GTOO 8.75% 29,885
#3 B076BZPGB8 8.26% 29,885

Concealer Conversion Analytics

Lastest Conversion Analytics for Top 3 Concealer products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B07ZR1CQHP 3.93% 11.6% -67%
#2 B004Y9GTOO 2.88% 8.75% -68%
#3 B076BZPGB8 2.37% 8.26% -72%
All Search
#1
-67%
#2
-68%
#3
-72%

 

Concealer Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for concealer

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “concealer” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  concealer = 373,564 x 11.8% x $7.19 = $316,942.39

Lastest Sale Analytics for Top 3 Concealer products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 373,564 11.8% $7.19 44,081 $316,942.39

B07ZR1CQHP 41,092 11.6% 3.93% 3.89% $7.00 1,600 $11,200.85
B004Y9GTOO 29,885 8.75% 2.88% 3.78% $8.80 1,128 $9,930.42
B076BZPGB8 29,885 8.26% 2.37% 3.3% $4.97 987 $4,907.37

Concealer Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
makeup #37 1.6M 180K
18 Medium
elf makeup #787 1.6M 420K
40 Medium
make up #1,968 1.6M 220K
22 Medium
bronzer #2,846 1.6M 500K
48 Hard
face makeup #6,205 1.6M 470K
45 Hard
concealer makeup #6,301 1.6M 430K
42 Hard
maybelline #6,989 1.6M 260K
26 Medium
maybelline concealer #7,416 1.6M 680K
65 Hard
elf concealer #7,798 1.6M 960K
90 Super Hard