All
#461
70
Concealer
1,636,387
Est. Amazon Volume
423,095
Top 3 Traffic
$1,372,895.97
Market Value
Competition
Concealer search term is ranking at #461 from All keywords.
- Search Volume (on Amazon): 1,636,387
- Click Concentration: 28.61%
- Categories: Beauty, Fresh
The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.
The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.
Best-Selling “Concealer” On Amazon
Lastest Top 3 popular products
Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best concealer product for it is the real data provided by the amazon brand analysis.
Brand: e.l.f.
Click Share: 11.6%
Conversion Share: 3.93%
Brand: Maybelline New York
Click Share: 8.75%
Conversion Share: 2.88%
Brand: NYX PROFESSIONAL MAKEUP
Click Share: 8.26%
Conversion Share: 2.37%
Here is a list of top 8 concealer, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for concealer in top 3 most clicked products.
| Rank | Times | Products | Asin | Brand | Price | Prime | Free Shipping | Reviews & Ratings |
|---|---|---|---|---|---|---|---|---|
| #1 | 9 |
|
B076BZPGB8 | NYX PROFESSIONAL MAKEUP | $4.97 | ✅ | ✅ |
4.3
|
| #2 | 9 |
|
B07ZR1CQHP | e.l.f. | $7.00 | ✅ | ✅ |
4.4
|
| #3 | 7 |
|
B07Q89CD7W | MAYBELLINE | $8.26 | ✅ | ✅ |
4.4
|
| #4 | 1 |
|
B07ZQZVMRW | e.l.f. | $7.00 | ✅ | ✅ |
4.3
|
| #5 | 1 |
|
B004Y9GV60 | MAYBELLINE | $8.80 | ✅ | ✅ |
4.4
|
| #6 | 1 |
|
B07ZR14WBZ | e.l.f. | $7.00 | ✅ | ✅ |
4.4
|
| #7 | 1 |
|
B002S8Z5CK | NYX PROFESSIONAL MAKEUP | $4.97 | ✅ | ✅ |
4.3
|
| #8 | 1 |
|
B004Y9GTOO | MAYBELLINE | $8.80 | ✅ | ✅ |
4.4
|
Historical data We have recently collected.
| Time | Rank | Click Share | Conversion Share | Top 3 Products |
|---|---|---|---|---|
| 2023-02-11 | #461 | 28.61% | 9.18% |
|
| 2023-01-28 | #531 | 24.21% | 26.2% |
|
| 2023-01-21 | #546 | 28.95% | 32.55% |
|
| 2023-01-14 | #632 | 21.94% | 23.13% |
|
| 2023-01-07 | #597 | 26.45% | 25.92% |
|
| 2022-12-31 | #1824 | 20.69% | 21.88% |
|
| 2022-12-24 | #1494 | 23.65% | 25.32% |
|
| 2022-12-17 | #1824 | 20.69% | 21.88% |
|
| 2022-12-10 | #1630 | 22.5% | 23.57% |
|
| 2022-12-03 | #1535 | 25.42% | 25.26% |
|
Which brand is the best?
- e.l.f.'s concealer product gain 11 times weekly top 3 most clicked rankings in the past 10 weeks.
- NYX PROFESSIONAL MAKEUP's concealer product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
- Maybelline New York's concealer product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
Concealer Traffic Analytics
Estimated Volume: 1,636,387/month
The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.
Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.
Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.
Lastest Traffic Analytics for Top 3 popular products
The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.
| Traffic Analytics | Total Clicks | Click Share | Asin's Clicks |
|---|---|---|---|
| #1 B07ZR1CQHP | 100,862 | 11.6% | 41,092 |
| #2 B004Y9GTOO | 8.75% | 29,885 | |
| #3 B076BZPGB8 | 8.26% | 29,885 |
Concealer Conversion Analytics
Lastest Conversion Analytics for Top 3 Concealer products
Here is the latest weekly click share data and our professional interpretation of Conversion data.
| Conversion Analytics | Conversion Share | Click Share | Higher than Avg. |
|---|---|---|---|
| #1 B07ZR1CQHP | 3.93% | 11.6% | -67% |
| #2 B004Y9GTOO | 2.88% | 8.75% | -68% |
| #3 B076BZPGB8 | 2.37% | 8.26% | -72% |
-67%
-68%
-72%
Concealer Sale & Market Analysis
Estimated Avg. Conversion Rate = 11.8%
The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.
Market value for concealer
-
Avg Price for concealer product is $7.11.
The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “concealer” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.
Est. Market Value for concealer = 373,564 x 11.8% x $7.11 = $313,415.91
Lastest Sale Analytics for Top 3 Concealer products
Market Share
| Sale Analytics | Traffic | Click Share | Conversion Share | Conversion Rate | Price | Sale | Est. Market Value | Market Share |
|---|---|---|---|---|---|---|---|---|
| All Searches | 373,564 | 11.8% | $7.11 | 44,081 | $313,415.91 |
|
||
| B07ZR1CQHP | 41,092 | 11.6% | 3.93% | 3.89% | $7.00 | 1,600 | $11,200.85 | |
| B004Y9GTOO | 29,885 | 8.75% | 2.88% | 3.78% | $8.80 | 1,128 | $9,930.42 | |
| B076BZPGB8 | 29,885 | 8.26% | 2.37% | 3.3% | $4.97 | 987 | $4,907.37 |
Concealer Related
| Keywords | Avg. Rank | Volume | Top 3 Traffic | Competition |
|---|---|---|---|---|
| makeup | #37 | 1.6M | 180K | |
| elf makeup | #787 | 1.6M | 420K | |
| make up | #1,968 | 1.6M | 220K | |
| bronzer | #2,846 | 1.6M | 500K | |
| face makeup | #6,205 | 1.6M | 470K | |
| concealer makeup | #6,301 | 1.6M | 430K | |
| maybelline | #6,989 | 1.6M | 260K | |
| maybelline concealer | #7,416 | 1.6M | 680K | |
| elf concealer | #7,798 | 1.6M | 960K |