Dog Food

 
2,359,539
Est. Amazon Volume
364,739
Top 3 Traffic
$9,647,447.11
Market Value
Competition
23 Medium

Dog Food search term is ranking at #327  from All 1,000,000 ,

and rank at #284  of 16,273 keywords in Fresh,

and rank at #16 of 18,848 keywords in Home and Garden.

  • Search Volume (on Amazon): 2,359,539
  • Click Concentration: 16.2%
  • Categories: Fresh, Grocery, Home and Garden
All
#327 173
Fresh
#284 28
Home and Garden
#16 5

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Dog Food” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best dog food product for it is the real data provided by the amazon brand analysis.

Brand: Blue Buffalo
Click Share: 7.14%
Conversion Share: 6.53%
4.7
( 41,050 Ratings )
More Details
  • Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food, Chicken and Brown Rice 5-lb Trial Size Bag
  • Conversion Rate: 10.74%
Brand: Purina ONE
Click Share: 5.62%
Conversion Share: 5.36%
4.7
( 13,624 Ratings )
More Details
  • Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 8 lb. Bag
  • Conversion Rate: 11.21%
Brand: Purina Pro Plan
Click Share: 3.44%
Conversion Share: 1.98%
4.7
( 16,913 Ratings )
More Details
  • Purina Pro Plan High Protein Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 35 lb. Bag
  • Conversion Rate: 6.73%

 

Here is a list of top 8 dog food, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for dog food in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 8
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food, Chicken and Brown Rice 5-lb Trial Size Bag
B09K8YYVWV Blue Buffalo
4.7
( 41,050 Ratings )
#2 7
Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 8 lb. Bag
B0000AH3QW Purina ONE $12.49
4.7
( 13,624 Ratings )
#3 5
Purina Pro Plan High Protein Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 35 lb. Bag
B001QCKS4O Purina Pro Plan $63.98
4.7
( 16,913 Ratings )
#4 3
Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 31.1 lb. Bag
B009IOCCD2 Purina ONE $43.28
4.7
( 13,624 Ratings )
#5 3
PEDIGREE with Tender Bites Complete Nutrition Adult Dry Dog Food Chicken & Steak Flavor Dog Kibble, 14 lb. Bag
B09RPP5V4V Pedigree $18.89
4.7
( 25,026 Ratings )
#6 2
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food, Chicken and Brown Rice 30-lb
B0009YWKUA Blue Buffalo $60.98
4.7
( 41,028 Ratings )
#7 1
Amazon Brand - Wag Wholesome Grains Senior Dry Dog Food, Chicken & Brown Rice - 5 lb
B094WRHWW2 WAG
4.3
( 409 Ratings )
#8 1
Purina ONE Natural Dry Dog Food, SmartBlend Chicken & Rice Formula - 8 lb. Bag
B0000AH3QT Purina ONE $27.50
4.7
( 22,684 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-26 #327 16.2% 13.87%
2022-11-19 #154 18.73% 15.85%
2022-11-12 #115 16.79% 13.6%
2022-11-05 #78 12.9% 10.67%
2022-10-29 #95 12.39% 11.78%
2022-10-22 #94 11.83% 9.75%
2022-10-15 #99 14.21% 11.48%
2022-10-08 #83 9.79% 8.95%
2022-10-01 #74 11.12% 8.17%
2022-09-24 #60 12.01% 9.28%
Which brand is the best?
  • Purina ONE's dog food product gain 11 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Blue Buffalo's dog food product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Purina Pro Plan's dog food product gain 5 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Pedigree's dog food product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • WAG's dog food product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Dog Food Traffic Analytics

Estimated Volume: 2,359,539/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B09K8YYVWV 76,335 7.14% 35,623
#2 B0000AH3QW 5.62% 25,445
#3 B001QCKS4O 3.44% 15,267

Dog Food Conversion Analytics

Lastest Conversion Analytics for Top 3 Dog Food products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B09K8YYVWV 6.53% 7.14% -9.0%
#2 B0000AH3QW 5.36% 5.62% -5.0%
#3 B001QCKS4O 1.98% 3.44% -43.0%
All Search
#1
-9.0%
#2
-5.0%
#3
-43.0%

 

Dog Food Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for dog food

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “dog food” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  dog food = 508,903 x 11.8% x $34.65 = $2,080,767.15

Lastest Sale Analytics for Top 3 Dog Food products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 508,903 11.8% $34.65 60,051 $2,080,767.15

B09K8YYVWV 35,623 7.14% 6.53% 10.74% 3,825 $0.00
B0000AH3QW 25,445 5.62% 5.36% 11.21% $12.49 2,852 $35,626.28
B001QCKS4O 15,267 3.44% 1.98% 6.73% $63.98 1,026 $65,698.40

Dog Food Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
blue buffalo dog food #3,644 2.4M 960K
63 Hard
purina pro plan #4,005 2.4M 850K
56 Hard
purina one dog food #9,618 2.3M 1M
66 Hard
dog food dry #9,711 2.3M 580K
39 Medium
dry dog food #12,767 2.3M 540K
37 Medium
purina pro plan dog food #18,573 2.3M 1M
69 Hard
purina dog food #24,554 2.3M 770K
52 Hard
purina one #44,719 2.3M 960K
66 Hard
senior dog food #45,068 2.3M 850K
58 Hard