Dog Food

 
2,132,049
Est. Amazon Volume
264,202
Top 3 Traffic
$5,577,568.11
Market Value
Competition
19 Medium

Dog Food search term is ranking at #75 from All keywords.

  • Search Volume (on Amazon): 2,132,049
  • Click Concentration: 13.24%
  • Categories: Fresh, Grocery, Home and Garden
All
#75 16

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Dog Food” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best dog food product for it is the real data provided by the amazon brand analysis.

Brand: Blue Buffalo
Click Share: 5.22%
Conversion Share: 4.14%
4.7
( 37,894 Ratings )
More Details
  • Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food, Chicken and Brown Rice 5-lb Trial Size Bag
  • Conversion Rate: 9.32%
Brand: Purina ONE
Click Share: 4.25%
Conversion Share: 3.98%
4.7
( 24,048 Ratings )
More Details
  • Purina ONE Natural Dry Dog Food, SmartBlend Chicken & Rice Formula - 8 lb. Bag
  • Conversion Rate: 10.97%
Brand: Purina ONE
Click Share: 3.77%
Conversion Share: 3.64%
4.7
( 15,070 Ratings )
More Details
  • Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 31.1 lb. Bag
  • Conversion Rate: 11.33%

 

Here is a list of top 8 dog food, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for dog food in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food, Chicken and Brown Rice 5-lb Trial Size Bag
B09K8YYVWV Blue Buffalo $14.98
4.7
( 37,894 Ratings )
#2 7
Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 31.1 lb. Bag
B009IOCCD2 Purina ONE $48.98
4.7
( 15,070 Ratings )
#3 6
Purina ONE Natural Dry Dog Food, SmartBlend Chicken & Rice Formula - 8 lb. Bag
B0000AH3QT Purina ONE $15.14
4.7
( 24,048 Ratings )
#4 3
Purina ONE Natural Dry Dog Food, SmartBlend Lamb & Rice Formula - 8 lb. Bag
B0000AH3QW Purina ONE $15.14
4.7
( 15,043 Ratings )
#5 1
Purina Pro Plan High Protein Dog Food With Probiotics for Dogs, Shredded Blend Chicken & Rice Formula - 35 lb. Bag
B001QCKS4O Purina Pro Plan $69.48
4.7
( 17,618 Ratings )
#6 1
Amazon Brand – Wag Dry Dog Food, Salmon and Brown Rice, 5 lb Bag (Packaging May Vary)
B08633KQQW WAG
4.3
( 9,516 Ratings )
#7 1
Amazon Brand - Wag Dry Dog Food Chicken & Sweet Potato, Grain Free 4 lb Bag
B07R372RX6 WAG $17.83
4.4
( 5,432 Ratings )
#8 1
Amazon Brand – Wag Dry Dog Food, Beef and Brown Rice 5 lb Bag
B08QF2VSKC WAG $13.92
4.3
( 9,546 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-01-28 #75 13.24% 11.76%
2023-01-21 #91 12.49% 11.5%
2023-01-14 #96 12.77% 10.2%
2023-01-07 #121 11.23% 9.97%
2022-12-31 #309 12.25% 11.25%
2022-12-24 #286 13.22% 11.57%
2022-12-17 #309 12.25% 11.25%
2022-12-10 #295 13.78% 12.82%
2022-12-03 #269 14.54% 11.4%
2022-11-26 #327 16.2% 13.87%
Which brand is the best?
  • Purina ONE's dog food product gain 16 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Blue Buffalo's dog food product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • WAG's dog food product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Purina Pro Plan's dog food product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Dog Food Traffic Analytics

Estimated Volume: 2,132,049/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B09K8YYVWV 50,443 5.22% 21,018
#2 B0000AH3QT 4.25% 16,814
#3 B009IOCCD2 3.77% 12,611

Dog Food Conversion Analytics

Lastest Conversion Analytics for Top 3 Dog Food products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B09K8YYVWV 4.14% 5.22% -21.0%
#2 B0000AH3QT 3.98% 4.25% -7.0%
#3 B009IOCCD2 3.64% 3.77% -4.0%
All Search
#1
-21.0%
#2
-7.0%
#3
-4.0%

 

Dog Food Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for dog food

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “dog food” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  dog food = 420,371 x 11.8% x $22.17 = $1,099,720.68

Lastest Sale Analytics for Top 3 Dog Food products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 420,371 11.8% $22.17 49,604 $1,099,720.68

B09K8YYVWV 21,018 5.22% 4.14% 9.32% $14.98 1,959 $29,350.28
B0000AH3QT 16,814 4.25% 3.98% 10.97% $15.14 1,845 $27,935.84
B009IOCCD2 12,611 3.77% 3.64% 11.33% $48.98 1,428 $69,971.55

Dog Food Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
blue buffalo dog food #3,376 2.1M 850K
62 Hard
purina pro plan #4,010 2.1M 670K
49 Hard
dog food dry #8,502 2.1M 380K
29 Medium
purina one dog food #8,917 2.1M 870K
63 Hard
dry dog food #12,701 2.1M 420K
32 Medium
purina dog food #24,034 2.1M 750K
56 Hard
blue dog food #39,117 2M 1.1M
80 Super Hard
purina one #46,805 2M 910K
68 Hard
purina #55,879 2M 870K
67 Hard