Elf On The Shelf

 
2,320,349
Est. Amazon Volume
830,990
Top 3 Traffic
$7,493,938.35
Market Value
Competition
53 Hard

Elf On The Shelf search term is ranking at #135  from All 1,000,000 ,

and rank at #3,245  of 5,453 keywords in Books,

and rank at #2,375  of 14,713 keywords in Home and Garden,

and rank at #106 of 4,596 keywords in Toys.

  • Search Volume (on Amazon): 2,320,349
  • Click Concentration: 35.8%
  • Categories: Books, Home and Garden, Toys
All
#135 29
Books
#3,245 New
Home and Garden
#2,375 603
Toys
#106 24

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Elf On The Shelf” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best elf on the shelf product for it is the real data provided by the amazon brand analysis.

Brand: The Elf on the Shelf
Click Share: 16.15%
Conversion Share: 26.14%
4.9
( 29,913 Ratings )
More Details
  • The Elf on the Shelf Boy Dark
  • Conversion Rate: 19.0%
Brand: Elves Behavin' Badly
Click Share: 9.87%
Conversion Share: 11.9%
4.4
( 5,254 Ratings )
More Details
  • Christmas Elf Behaving Badly Plush Toy | Elfette Novelty Long Bendy Naughty Girl Christmas Doll | 12 Inches
  • Conversion Rate: 14.16%
Brand: The Elf on the Shelf
Click Share: 9.78%
Conversion Share: 15.79%
4.9
( 29,869 Ratings )
More Details
  • Elf on the Shelf : A Christmas Tradition Blue-Eyed Boy Light Tone Scout Elf - Elf and book included.
  • Conversion Rate: 19.0%

 

Here is a list of top 5 elf on the shelf, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for elf on the shelf in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
The Elf on the Shelf Boy Dark
B07TKMZ2CJ The Elf on the Shelf $31.48
4.9
( 29,913 Ratings )
#2 8
Elf on the Shelf : A Christmas Tradition Blue-Eyed Boy Light Tone Scout Elf - Elf and book included.
B07TJJTBW8 The Elf on the Shelf $31.01
4.9
( 29,869 Ratings )
#3 6
The Elf on the Shelf: A Christmas Tradition
0976990709 The Elf on the Shelf $30.00
4.8
( 15,576 Ratings )
#4 5
Elf on the Shelf: A Christmas Tradition (blue-eyed girl scout elf)
0984365176 The Elf on the Shelf $34.99
4.8
( 5,964 Ratings )
#5 1
Christmas Elf Behaving Badly Plush Toy | Elfette Novelty Long Bendy Naughty Girl Christmas Doll | 12 Inches
B076ZR13BJ Elves Behavin' Badly $9.40
4.4
( 5,254 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-19 #135 35.8% 53.83%
2022-11-12 #164 37.53% 52.55%
2022-11-05 #261 37.67% 53.4%
2022-10-29 #793 36.55% 48.76%
2022-10-22 #1311 31.66% 38.5%
2022-10-15 #2038 36.62% 54.42%
2022-10-08 #2549 43.73% 67.1%
2022-10-01 #3486 35.05% 52.03%
2022-09-24 #4955 30.93% 44.54%
2022-09-17 #6133 34.71% 43.35%
Which brand is the best?
  • The Elf on the Shelf's elf on the shelf product gain 29 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Elves Behavin' Badly's elf on the shelf product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Elf On The Shelf Traffic Analytics

Estimated Volume: 2,320,349/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B07TKMZ2CJ 161,160 16.15% 75,840
#2 B076ZR13BJ 9.87% 42,660
#3 B07TJJTBW8 9.78% 42,660

Elf On The Shelf Conversion Analytics

Lastest Conversion Analytics for Top 3 Elf On The Shelf products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B07TKMZ2CJ 26.14% 16.15% 61.0%
#2 B076ZR13BJ 11.9% 9.87% 20.0%
#3 B07TJJTBW8 15.79% 9.78% 61.0%
All Search
#1
+61.0%
#2
+20.0%
#3
+61.0%

 

Elf On The Shelf Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for elf on the shelf

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “elf on the shelf” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  elf on the shelf = 474,006 x 11.8% x $27.37 = $1,530,886.21

Lastest Sale Analytics for Top 3 Elf On The Shelf products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 474,006 11.8% $27.37 55,933 $1,530,886.21

B07TKMZ2CJ 75,840 16.15% 26.14% 19.0% $31.48 14,408 $453,566.45
B076ZR13BJ 42,660 9.87% 11.9% 14.16% $9.40 6,040 $56,782.16
B07TJJTBW8 42,660 9.78% 15.79% 19.0% $31.01 8,104 $251,321.99

Elf On The Shelf Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
elf #3,613 2.3M 1.8M
100 Super Hard
elf on the shelf kit #7,500 2.3M 1.1M
73 Super Hard
elf on the shelf girl #12,360 2.3M 1.2M
79 Super Hard
elf on the shelf boy #26,682 2.3M 1.1M
72 Super Hard
elf on a shelf #28,246 2.3M 840K
57 Hard
elf on shelf #44,111 2.2M 850K
59 Hard
girl elf on the shelf #47,348 2.2M 1.2M
83 Super Hard
elf on the shelf doll #59,586 2.2M 880K
62 Hard
turtle stuffed animal #73,521 2.2M 630K
45 Hard