Mascara

 
2,382,153
Est. Amazon Volume
865,975
Top 3 Traffic
$3,474,322.51
Market Value
Competition
54 Hard

Mascara search term is ranking at #551  from All 1,000,000 ,

and rank at #31  of 5,227 keywords in Beauty,

and rank at #1,926 of 17,244 keywords in Fresh.

  • Search Volume (on Amazon): 2,382,153
  • Click Concentration: 31.65%
  • Categories: Beauty, Fresh
All
#551 3
Beauty
#31 3
Fresh
#1,926 229

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Mascara” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best mascara product for it is the real data provided by the amazon brand analysis.

Brand: essence cosmetics
Click Share: 16.95%
Conversion Share: 19.17%
4.4
( 301,754 Ratings )
More Details
  • essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
  • Conversion Rate: 13.33%
Brand: essence cosmetics
Click Share: 8.16%
Conversion Share: 5.72%
4.6
( 151 Ratings )
More Details
  • essence | Lash Princess Mascara Holiday Gift Set | 4 Mascaras in 1 Set | False Lash Effect, Waterproof, Curl & Volume | Holiday Gift for Beauty Lovers | Vegan & Cruelty Free
  • Conversion Rate: 8.26%
Brand: L'Oreal Paris
Click Share: 6.54%
Conversion Share: 6.6%
4.4
( 95,126 Ratings )
More Details
  • L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 2)
  • Conversion Rate: 11.8%

 

Here is a list of top 7 mascara, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for mascara in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 9
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 2)
B07DBGRCYN L'Oreal Paris $16.97
4.4
( 95,126 Ratings )
#2 9
essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
B00T0C9XRK essence cosmetics $4.99
4.4
( 301,754 Ratings )
#3 6
Maybelline New York Sky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining, Curling, Multiplying, Blackest Black, 0.24 fl. Oz
B08H3JPH74 Maybelline New York $9.98
4.4
( 105,085 Ratings )
#4 2
essence | Lash Princess False Lash Effect Mascara | Vegan & Cruelty Free | Free From Alcohol, Oil, Parabens, Fragrance & Microplastic Particles (Pack of 3)
B07XF7B6ZJ essence cosmetics $14.97
4.4
( 302,908 Ratings )
#5 2
essence | Lash Princess Mascara Holiday Gift Set | 4 Mascaras in 1 Set | False Lash Effect, Waterproof, Curl & Volume | Holiday Gift for Beauty Lovers | Vegan & Cruelty Free
B0BFG4TR5P essence cosmetics $18.99
4.6
( 151 Ratings )
#6 1
essence | Lash Princess Sculpted Volume Mascara | Paraben Free | Cruelty Free - Black (1-count)
B06WW9SJ5M essence cosmetics $12.98
4.4
( 26,688 Ratings )
#7 1
Maybelline Lash Sensational Boosting Eyelash Serum, Conditioning Lash Serum Infused with Arginine and Pro-Vitamin B5 to Fortify Lashes, 1 Count
B07FTPDMZH Maybelline New York $10.87
4.3
( 2,890 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-12-03 #551 31.65% 31.49%
2022-11-26 #554 37.88% 39.04%
2022-11-19 #453 40.16% 43.85%
2022-11-12 #391 39.74% 43.2%
2022-11-05 #332 32.08% 35.89%
2022-10-29 #414 41.02% 45.37%
2022-10-22 #400 25.26% 24.23%
2022-10-15 #392 38.27% 41.58%
2022-10-08 #426 41.46% 45.01%
2022-10-01 #420 40.25% 43.34%
Which brand is the best?
  • essence cosmetics's mascara product gain 14 times weekly top 3 most clicked rankings in the past 10 weeks.
  • L'Oreal Paris's mascara product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Maybelline New York's mascara product gain 7 times weekly top 3 most clicked rankings in the past 10 weeks.

Mascara Traffic Analytics

Estimated Volume: 2,382,153/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B00T0C9XRK 149,137 16.95% 79,540
#2 B0BFG4TR5P 8.16% 39,770
#3 B07DBGRCYN 6.54% 29,827

Mascara Conversion Analytics

Lastest Conversion Analytics for Top 3 Mascara products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B00T0C9XRK 19.17% 16.95% 13.0%
#2 B0BFG4TR5P 5.72% 8.16% -30.0%
#3 B07DBGRCYN 6.6% 6.54% 0%
All Search
#1
+13.0%
#2
-30.0%
#3
0%

 

Mascara Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for mascara

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “mascara” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  mascara = 497,129 x 11.8% x $12.36 = $725,062.32

Lastest Sale Analytics for Top 3 Mascara products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 497,129 11.8% $12.36 58,662 $725,062.32

B00T0C9XRK 79,540 16.95% 19.17% 13.33% $4.99 10,605 $52,923.25
B0BFG4TR5P 39,770 8.16% 5.72% 8.26% $18.99 3,285 $62,382.18
B07DBGRCYN 29,827 6.54% 6.6% 11.8% $16.97 3,519 $59,727.37

Mascara Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
makeup #62 2.4M 300K
21 Medium
make up #1,297 2.4M 410K
28 Medium
beauty #3,596 2.4M 310K
22 Medium
mascara black volume and length #3,898 2.4M 830K
53 Hard
5 dollar items #6,622 2.4M 350K
24 Medium
essence mascara #6,972 2.4M 1.4M
87 Super Hard
tik tok made me buy it #7,124 2.4M 300K
22 Medium
under 5 dollar items #8,394 2.4M 260K
19 Medium
loreal mascara #10,168 2.4M 800K
52 Hard