Mascara

 
1,636,879
Est. Amazon Volume
573,949
Top 3 Traffic
$1,686,214.53
Market Value
Competition
52 Hard

Mascara search term is ranking at #200 from All keywords.

  • Search Volume (on Amazon): 1,636,879
  • Click Concentration: 32.45%
  • Categories: Beauty, Fresh
All
#200 34

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Mascara” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best mascara product for it is the real data provided by the amazon brand analysis.

Brand: essence cosmetics
Click Share: 21.17%
Conversion Share: 22.65%
4.4
( 330,824 Ratings )
More Details
  • essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
  • Conversion Rate: 12.51%
Brand: Maybelline New York
Click Share: 5.85%
Conversion Share: 4.88%
4.5
( 115,417 Ratings )
More Details
  • Maybelline Lash Sensational Washable Mascara, Blackest Black, 0.32 fl; Oz; (Packaging May Vary)
  • Conversion Rate: 9.79%
Brand: L'Oreal Paris
Click Share: 5.43%
Conversion Share: 2.48%
4.5
( 32,069 Ratings )
More Details
  • L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)
  • Conversion Rate: 5.31%

 

Here is a list of top 10 mascara, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for mascara in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free
B00T0C9XRK essence cosmetics $4.99
4.4
( 330,824 Ratings )
#2 5
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 2)
B07DBGRCYN L'Oréal Paris $16.97
4.5
( 6,298 Ratings )
#3 4
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Blackest Black, 0.27 Fl Oz (1 Count)
B004BD107O L'Oréal Paris $9.97
4.5
( 32,069 Ratings )
#4 3
Maybelline New York Lash Sensational Sky High Mascara, Limited Edition Holiday Make Up, Lengthening & Volumizing, Very Black, 0.24 Fl Oz
B0B97YL398 Maybelline New York $12.99
4.5
( 243 Ratings )
#5 2
Maybelline New York Lash Sensational Sky High Serum Infused Lash Primer for Mascara, Lengthening, Thickening, Tinted and Washable Formula, Soft Black 0.26 Fl Oz, 1 Count
B0BCQZ29B8 Maybelline New York $9.99
4.5
( 115,048 Ratings )
#6 2
Maybelline New York Sky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining, Curling, Multiplying, Blackest Black, 0.24 fl. Oz
B08H3JPH74 Maybelline New York $9.98
4.5
( 114,886 Ratings )
#7 1
essence | Lash Princess Mascara Holiday Gift Set | 4 Mascaras in 1 Set | False Lash Effect, Waterproof, Curl & Volume | Holiday Gift for Beauty Lovers | Vegan & Cruelty Free
B0BFG4TR5P essence cosmetics
4.7
( 1,235 Ratings )
#8 1
essence | Lash Princess False Lash Effect Mascara | Vegan & Cruelty Free | Free From Alcohol, Oil, Parabens, Fragrance & Microplastic Particles (Pack of 3)
B07XF7B6ZJ essence cosmetics $14.97
4.4
( 327,332 Ratings )
#9 1
No Image Available
B0BSTLVQT8 -- -- -- -- --
#10 1
Maybelline Lash Sensational Washable Mascara, Blackest Black, 0.32 fl; Oz; (Packaging May Vary)
B00PFCT2R0 Maybelline New York $8.73
4.5
( 115,417 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-02-11 #200 32.45% 30.01%
2023-01-28 #234 30.19% 30.81%
2023-01-21 #257 37.74% 38.8%
2023-01-14 #283 39.57% 41.48%
2023-01-07 #303 38.82% 42.63%
2022-12-31 #569 36.79% 40.67%
2022-12-24 #545 40.19% 43.8%
2022-12-17 #569 36.79% 40.67%
2022-12-10 #560 35.31% 39.69%
2022-12-03 #551 31.65% 31.49%
Which brand is the best?
  • essence cosmetics's mascara product gain 12 times weekly top 3 most clicked rankings in the past 10 weeks.
  • L'Oreal Paris's mascara product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Maybelline New York's mascara product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.

Mascara Traffic Analytics

Estimated Volume: 1,636,879/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B00T0C9XRK 115,835 21.17% 78,469
#2 B00PFCT2R0 5.85% 18,683
#3 B004BD107O 5.43% 18,683

Mascara Conversion Analytics

Lastest Conversion Analytics for Top 3 Mascara products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B00T0C9XRK 22.65% 21.17% 6.0%
#2 B00PFCT2R0 4.88% 5.85% -17.0%
#3 B004BD107O 2.48% 5.43% -55.0%
All Search
#1
+6.0%
#2
-17.0%
#3
-55.0%

 

Mascara Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for mascara

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “mascara” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  mascara = 373,662 x 11.8% x $8.73 = $384,931.89

Lastest Sale Analytics for Top 3 Mascara products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 373,662 11.8% $8.73 44,093 $384,931.89

B00T0C9XRK 78,469 21.17% 22.65% 12.51% $4.99 9,814 $48,976.36
B00PFCT2R0 18,683 5.85% 4.88% 9.79% $8.73 1,829 $15,974.26
B004BD107O 18,683 5.43% 2.48% 5.31% $9.97 992 $9,890.91

Mascara Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
makeup #37 1.6M 180K
18 Medium
make up #1,968 1.6M 220K
22 Medium
mascara black volume and length #2,620 1.6M 500K
48 Hard
beauty #4,211 1.6M 290K
28 Medium
maybelline mascara #4,299 1.6M 630K
59 Hard
telescopic mascara #5,158 1.6M 1M
95 Super Hard
loreal mascara #5,398 1.6M 470K
46 Hard
essence mascara #5,825 1.6M 920K
87 Super Hard
tik tok made me buy it #6,819 1.6M 190K
21 Medium