Pens

 
2,321,070
Est. Amazon Volume
547,555
Top 3 Traffic
$1,725,483.44
Market Value
Competition
35 Medium

Pens search term is ranking at #266  from All 1,000,000 ,

and rank at #12,856  of 17,238 keywords in Fresh,

and rank at #2 of 1,631 keywords in Office Products.

  • Search Volume (on Amazon): 2,321,070
  • Click Concentration: 23.66%
  • Categories: Arts,Crafts, and Sewing, Books, Fresh, Handmade, Home and Garden, Office Products
All
#266 22
Fresh
#12,856 3,116
Office Products
#2 1
Books
Lost

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Pens” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best pens product for it is the real data provided by the amazon brand analysis.

Brand: Drawdart
Click Share: 8.68%
Conversion Share: 3.81%
4.8
( 35 Ratings )
More Details
  • Drawdart 14 Pack Ballpoint Pens,Cute Pens for Note Taking,Pastel Pens Black Ink Medium Point 1.0mm,Retractable Pretty Journaling Pens Office Supplies for Women & Men, Best Gift Pens for Smooth Writing
  • Conversion Rate: 5.07%
Brand: BIC
Click Share: 8.38%
Conversion Share: 14.76%
4.7
( 31,179 Ratings )
More Details
  • BIC Round Stic Xtra Life Ballpoint Pen, Medium Point (1.0mm), Black, Flexible Round Barrel For Writing Comfort, 60-Count (Packaging May Vary)
  • Conversion Rate: 20.77%
Brand: FIOVER
Click Share: 6.6%
Conversion Share: 2.6%
4.5
( 1,884 Ratings )
More Details
  • 5pcs Gel Pens Quick Dry Ink Pens Fine Point Premium Retractable Rolling Ball Gel Pens Black Ink Smooth Writing for School Office Home
  • Conversion Rate: 4.6%

 

Here is a list of top 10 pens, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for pens in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 6
BIC Round Stic Xtra Life Ballpoint Pen, Medium Point (1.0mm), Black, Flexible Round Barrel For Writing Comfort, 60-Count (Packaging May Vary)
B0012YVGOW BIC $5.99
4.7
( 31,179 Ratings )
#2 5
Zebra Pen Z-Grip Retractable Ballpoint Pen, Medium Point, 1.0mm, Black Ink, - 18 Pieces, Model Number: 22218
B00M382RJO Zebra Pen $8.33
4.6
( 61,221 Ratings )
#3 5
5pcs Gel Pens Quick Dry Ink Pens Fine Point Premium Retractable Rolling Ball Gel Pens Black Ink Smooth Writing for School Office Home
B08Y94CB1J FIOVER $8.88
4.5
( 1,884 Ratings )
#4 3
BIC Round Stic Xtra Life Ballpoint Ink Pens, Medium Point (1.0mm), Black Pens, Flexible Round Barrel For Writing Comfort, 144-Count
B06WGMTMVM BIC $14.92
4.8
( 8,897 Ratings )
#5 2
Paper Mate Gel Pens | InkJoy Pens, Medium Point, Assorted, 14 Count
B019QBOG3U Paper Mate $11.29
4.8
( 59,863 Ratings )
#6 2
Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 12 Count (Pack of 1), Assorted
B082PN4X5J SHARPIE $33.96
4.7
( 44,693 Ratings )
#7 2
Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 4 Count
B082PMRSBK SHARPIE $4.99
4.7
( 31,417 Ratings )
#8 2
Zebra Pen Z-Grip Retractable Ballpoint Pen, Medium Point, 1.0mm, Black Ink, 2-Count
B003WP7REW Zebra Pen $1.32
4.6
( 61,348 Ratings )
#9 2
Drawdart 14 Pack Ballpoint Pens,Cute Pens for Note Taking,Pastel Pens Black Ink Medium Point 1.0mm,Retractable Pretty Journaling Pens Office Supplies for Women & Men, Best Gift Pens for Smooth Writing
B0BBYNJKWH Drawdart $6.99
4.8
( 35 Ratings )
#10 1
Lin.Pen Ballpoint Pens Medium Point 1mm Black Ink Work Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Office Pens (12 sticks)
B0BD8FTHWG Lin.Pen $9.99
0.0
( None Rating )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-19 #266 23.66% 21.17%
2022-11-12 #244 26.52% 24.72%
2022-11-05 #195 24.46% 29.22%
2022-10-29 #208 23.62% 29.08%
2022-10-22 #218 19.76% 22.58%
2022-10-15 #279 15.68% 22.02%
2022-10-08 #228 15.33% 18.85%
2022-10-01 #211 14.21% 19.89%
2022-09-24 #189 15.05% 16.97%
2022-09-17 #166 20.3% 19.44%
Which brand is the best?
  • BIC's pens product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Zebra Pen's pens product gain 7 times weekly top 3 most clicked rankings in the past 10 weeks.
  • FIOVER's pens product gain 5 times weekly top 3 most clicked rankings in the past 10 weeks.
  • SHARPIE's pens product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Paper Mate's pens product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Drawdart's pens product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Lin.Pen's pens product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Pens Traffic Analytics

Estimated Volume: 2,321,070/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B0BBYNJKWH 104,266 8.68% 37,915
#2 B0012YVGOW 8.38% 37,915
#3 B08Y94CB1J 6.6% 28,436

Pens Conversion Analytics

Lastest Conversion Analytics for Top 3 Pens products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B0BBYNJKWH 3.81% 8.68% -57.0%
#2 B0012YVGOW 14.76% 8.38% 76%
#3 B08Y94CB1J 2.6% 6.6% -61%
All Search
#1
-57.0%
#2
+76%
#3
-61%

 

Pens Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for pens

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “pens” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  pens = 473,944 x 11.8% x $6.30 = $352,333.80

Lastest Sale Analytics for Top 3 Pens products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 473,944 11.8% $6.30 55,926 $352,333.80

B0BBYNJKWH 37,915 8.68% 3.81% 5.07% $6.99 1,923 $13,447.41
B0012YVGOW 37,915 8.38% 14.76% 20.77% $5.99 7,874 $47,166.38
B08Y94CB1J 28,436 6.6% 2.6% 4.6% $8.88 1,308 $11,620.58

Pens Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
cute pens #6,523 2.3M 730K
49 Hard
pens fine point smooth writing pens #9,737 2.3M 480K
34 Medium
bic pens #11,768 2.3M 730K
49 Hard
ink pens #13,730 2.3M 400K
28 Medium
black pens #15,257 2.3M 680K
46 Hard
pens bulk #17,523 2.3M 970K
64 Hard
pens for journaling #19,561 2.3M 690K
47 Hard
fine point pen #24,895 2.3M 570K
40 Medium
aesthetic pens #28,822 2.3M 650K
45 Hard