Pens

 
2,132,069
Est. Amazon Volume
458,529
Top 3 Traffic
$4,294,541.30
Market Value
Competition
32 Medium

Pens search term is ranking at #95 from All keywords.

  • Search Volume (on Amazon): 2,132,069
  • Click Concentration: 22.08%
  • Categories: Arts,Crafts, and Sewing, Books, Fresh, Handmade, Home and Garden, Industrial and Scientific, Office Products
All
#95 11

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Pens” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best pens product for it is the real data provided by the amazon brand analysis.

Brand: BIC
Click Share: 8.45%
Conversion Share: 12.69%
4.7
( 32,068 Ratings )
More Details
  • BIC Round Stic Xtra Life Ballpoint Pen, Medium Point (1.0mm), Black, Flexible Round Barrel For Writing Comfort, 60-Count (Packaging May Vary)
  • Conversion Rate: 17.7%
Brand: SHARPIE
Click Share: 8.08%
Conversion Share: 10.73%
4.7
( 46,834 Ratings )
More Details
  • Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 12 Count (Pack of 1), Assorted
  • Conversion Rate: 15.58%
Brand: SHARPIE
Click Share: 5.55%
Conversion Share: 7.64%
4.7
( 33,172 Ratings )
More Details
  • Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 4 Count
  • Conversion Rate: 16.17%

 

Here is a list of top 8 pens, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for pens in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
BIC Round Stic Xtra Life Ballpoint Pen, Medium Point (1.0mm), Black, Flexible Round Barrel For Writing Comfort, 60-Count (Packaging May Vary)
B0012YVGOW BIC $9.22
4.7
( 32,068 Ratings )
#2 9
Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 4 Count
B082PMRSBK SHARPIE $4.97
4.7
( 33,172 Ratings )
#3 5
WY WENYUAN 12Pcs Ballpoint Pens, Comfortable Writing Pens, Pastel Retractable Pretty Journaling Pens, Black Ink Medium Point 1.0 mm Gift Pens, Cute Pens Office Supplies for Women&Men
B09BZ2VJDT WY WENYUAN $9.99
4.5
( 2,145 Ratings )
#4 2
Paper Mate Gel Pens | InkJoy Pens, Medium Point, Assorted, 14 Count
B08QQMKDQV Paper Mate $51.52
4.8
( 63,455 Ratings )
#5 1
Drawdart 14 Pack Ballpoint Pens,Cute Pens for Note Taking,Pastel Pens Black Ink Medium Point 1.0mm,Retractable Pretty Journaling Pens Office Supplies for Women & Men, Best Gift Pens for Smooth Writing
B0BBYNJKWH Drawdart $6.99
4.5
( 175 Ratings )
#6 1
FIOVER 8PCS Cute Cat Press 0.5 mm Student Office Gel Pen Quick-Drying Neutral Pen Retractable Gel Ink Black Pen Rollerball Pens for Cat School Office Supplies
B0BNB1QJGX FIOVER $11.99
4.5
( 3,160 Ratings )
#7 1
FIOVER 10pcs Gel Pens Quick Dry Ink Pens Fine Point Premium Retractable Rolling Ball Gel Pens Black Ink Smooth Writing for School Office Home (Morandi & Retro)
B0BMLLPM6S FIOVER $15.99
4.5
( 3,191 Ratings )
#8 1
Sharpie S-Gel, Gel Pens, Medium Point (0.7mm), Black Ink Gel Pen, 12 Count (Pack of 1), Assorted
B082PN4X5J SHARPIE $15.85
4.7
( 46,834 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-01-28 #95 22.08% 31.06%
2023-01-21 #84 18.65% 24.59%
2023-01-14 #84 23.62% 28.38%
2023-01-07 #112 21.56% 27.67%
2022-12-31 #273 21.63% 25.74%
2022-12-24 #371 22.73% 27.26%
2022-12-17 #273 21.63% 25.74%
2022-12-10 #238 17.23% 20.27%
2022-12-03 #291 16.31% 19.94%
2022-11-26 #459 19.24% 19.42%
Which brand is the best?
  • SHARPIE's pens product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • BIC's pens product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • WY WENYUAN's pens product gain 5 times weekly top 3 most clicked rankings in the past 10 weeks.
  • FIOVER's pens product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Paper Mate's pens product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Drawdart's pens product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Pens Traffic Analytics

Estimated Volume: 2,132,069/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B0012YVGOW 88,276 8.45% 33,629
#2 B082PN4X5J 8.08% 33,629
#3 B082PMRSBK 5.55% 21,018

Pens Conversion Analytics

Lastest Conversion Analytics for Top 3 Pens products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B0012YVGOW 12.69% 8.45% 50%
#2 B082PN4X5J 10.73% 8.08% 32.0%
#3 B082PMRSBK 7.64% 5.55% 37.0%
All Search
#1
+50%
#2
+32.0%
#3
+37.0%

 

Pens Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for pens

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “pens” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  pens = 420,363 x 11.8% x $17.07 = $846,723.21

Lastest Sale Analytics for Top 3 Pens products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 420,363 11.8% $17.07 49,603 $846,723.21

B0012YVGOW 33,629 8.45% 12.69% 17.7% $9.22 5,952 $54,880.51
B082PN4X5J 33,629 8.08% 10.73% 15.58% $15.85 5,238 $83,023.14
B082PMRSBK 21,018 5.55% 7.64% 16.17% $4.97 3,397 $16,886.91

Pens Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
office supplies #465 2.1M 290K
22 Medium
gel pens #1,068 2.1M 510K
38 Medium
pen #1,607 2.1M 360K
28 Medium
pens for journaling #4,922 2.1M 480K
36 Medium
pens fine point smooth writing pens #7,035 2.1M 410K
31 Medium
sharpie s gel pens #7,398 2.1M 1.1M
80 Super Hard
sharpie pen #9,543 2.1M 790K
57 Hard
bic pens #9,899 2.1M 550K
41 Hard
ink pens #10,158 2.1M 480K
36 Medium