Pillow

 
2,291,200
Est. Amazon Volume
808,112
Top 3 Traffic
$7,697,194.75
Market Value
Competition
53 Hard

Pillow search term is ranking at #700  from All 1,000,000 ,

and rank at #177 of 12,244 keywords in Home and Garden.

  • Search Volume (on Amazon): 2,291,200
  • Click Concentration: 35.43%
  • Categories: Baby, Home and Garden, Toys
All
#700 302
Home and Garden
#177 28

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Pillow” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best pillow product for it is the real data provided by the amazon brand analysis.

Brand: Beckham Hotel Collection
Click Share: 15.1%
Conversion Share: 15.85%
4.4
( 215,956 Ratings )
More Details
  • Beckham Hotel Collection Bed Pillows for Sleeping - Queen Size, Set of 2 - Soft Allergy Friendly, Cooling, Luxury Gel Pillow for Back, Stomach or Side Sleepers
  • Conversion Rate: 12.27%
Brand: EIUE
Click Share: 12.58%
Conversion Share: 18.64%
4.2
( 6,673 Ratings )
More Details
  • EIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size,Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
  • Conversion Rate: 17.46%
Brand: DreamyBlue
Click Share: 7.75%
Conversion Share: 8.69%
4.6
( 15,718 Ratings )
More Details
  • DreamyBlue Premium Pillow for Sleeping - Shredded Memory Foam Fill [Adjustable Loft] Washable Cover from Bamboo Derived Rayon - for Side, Back, Stomach Sleepers - CertiPUR-US Certified
  • Conversion Rate: 13.22%

 

Here is a list of top 6 pillow, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for pillow in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Beckham Hotel Collection Bed Pillows for Sleeping - Queen Size, Set of 2 - Soft Allergy Friendly, Cooling, Luxury Gel Pillow for Back, Stomach or Side Sleepers
B01LYNW421 Beckham Hotel Collection $49.99
4.4
( 215,956 Ratings )
#2 9
Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcase, Standard, Bright White 2 Count
B07B4Z9L7M Amazon Basics $8.94
4.6
( 440,866 Ratings )
#3 8
DreamyBlue Premium Pillow for Sleeping - Shredded Memory Foam Fill [Adjustable Loft] Washable Cover from Bamboo Derived Rayon - for Side, Back, Stomach Sleepers - CertiPUR-US Certified
B09ZKC4B61 DreamyBlue $35.97
4.6
( 15,718 Ratings )
#4 1
UTTU Sandwich Pillow Queen Size, Orthopedic Pillow for Neck Pain Relief, Cervical Pillow for Back Pain, Neck Support for Side Sleepers, Adjustable Memory Foam Pillow, CertiPUR-US
B079FK5QKD UTTU $44.99
4.4
( 14,368 Ratings )
#5 1
HIMOON Bed Pillows for Sleeping 2 Pack,Standard Size Cooling Pillows Set of 2,Top-end Microfiber Cover for Side Stomach Back Sleepers
B08953WD16 HIMOON $24.89
4.4
( 20,205 Ratings )
#6 1
EIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size,Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
B097CZCDQG EIUE $18.99
4.2
( 6,673 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-01-07 #700 35.43% 43.18%
2022-12-31 #1002 34.85% 33.92%
2022-12-24 #922 34.16% 32.73%
2022-12-17 #1002 34.85% 33.92%
2022-12-10 #1036 36.97% 37.25%
2022-12-03 #911 28% 25.57%
2022-11-26 #845 27.02% 29.26%
2022-11-19 #940 30.97% 30.01%
2022-11-12 #901 30.1% 28.83%
2022-11-05 #829 34.26% 34.36%
Which brand is the best?
  • Beckham Hotel Collection's pillow product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Amazon Basics's pillow product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
  • DreamyBlue's pillow product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.
  • UTTU's pillow product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • HIMOON's pillow product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • EIUE's pillow product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Pillow Traffic Analytics

Estimated Volume: 2,291,200/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B01LYNW421 144,421 15.1% 63,715
#2 B097CZCDQG 12.58% 50,972
#3 B09ZKC4B61 7.75% 29,734

Pillow Conversion Analytics

Lastest Conversion Analytics for Top 3 Pillow products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B01LYNW421 15.85% 15.1% 4.0%
#2 B097CZCDQG 18.64% 12.58% 48%
#3 B09ZKC4B61 8.69% 7.75% 12.0%
All Search
#1
+4.0%
#2
+48%
#3
+12.0%

 

Pillow Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for pillow

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “pillow” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  pillow = 424,772 x 11.8% x $28.47 = $1,427,030.28

Lastest Sale Analytics for Top 3 Pillow products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 424,772 11.8% $28.47 50,124 $1,427,030.28

B01LYNW421 63,715 15.1% 15.85% 12.27% $49.99 7,819 $390,877.04
B097CZCDQG 50,972 12.58% 18.64% 17.46% $18.99 8,901 $169,044.23
B09ZKC4B61 29,734 7.75% 8.69% 13.22% $35.97 3,929 $141,349.34

Pillow Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
lightning deals of today #164 2.3M 210K
16 Medium
pillows #435 2.3M 920K
62 Hard
pillows queen size set of 2 #2,581 2.3M 930K
63 Hard
memory foam pillows #3,587 2.3M 710K
48 Hard
king size pillows #4,965 2.3M 740K
51 Hard
side sleeper pillow #5,290 2.3M 590K
41 Hard
my pillow #5,932 2.3M 1.2M
80 Super Hard
tik tok made me buy it #6,953 2.3M 330K
24 Medium
cooling pillow #7,939 2.3M 800K
55 Hard