Pillows

 
2,320,795
Est. Amazon Volume
768,402
Top 3 Traffic
$8,166,320.61
Market Value
Competition
49 Hard

Pillows search term is ranking at #348  from All 1,000,000 ,

and rank at #90 of 14,713 keywords in Home and Garden.

  • Search Volume (on Amazon): 2,320,795
  • Click Concentration: 36.05%
  • Categories: Home and Garden, Industrial and Scientific
All
#348 33
Home and Garden
#90 20

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Pillows” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best pillows product for it is the real data provided by the amazon brand analysis.

Brand: Amazon Basics
Click Share: 16.36%
Conversion Share: 14.33%
4.6
( 424,746 Ratings )
More Details
  • Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcase, Standard, Bright White 2 Count
  • Conversion Rate: 10.27%
Brand: Beckham Hotel Collection
Click Share: 11.81%
Conversion Share: 14.02%
4.4
( 211,081 Ratings )
More Details
  • Beckham Hotel Collection Bed Pillows for Sleeping - Queen Size, Set of 2 - Soft Allergy Friendly, Cooling, Luxury Gel Pillow for Back, Stomach or Side Sleepers
  • Conversion Rate: 13.92%
Brand: Pozino
Click Share: 7.88%
Conversion Share: 7.82%
4.5
( 7,088 Ratings )
More Details
  • Bed Pillows for Sleeping 2 Pack - Standard Size Cooling Pillows Set of 2 for Side Back and Stomach Sleepers, Down Alternative Filling Luxury Soft Supportive Plush Pillows (Standard)
  • Conversion Rate: 11.68%

 

Here is a list of top 7 pillows, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for pillows in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Beckham Hotel Collection Bed Pillows for Sleeping - Queen Size, Set of 2 - Soft Allergy Friendly, Cooling, Luxury Gel Pillow for Back, Stomach or Side Sleepers
B01LYNW421 Beckham Hotel Collection $44.97
4.4
( 211,081 Ratings )
#2 8
Bed Pillows for Sleeping 2 Pack - Standard Size Cooling Pillows Set of 2 for Side Back and Stomach Sleepers, Down Alternative Filling Luxury Soft Supportive Plush Pillows (Standard)
B093LMD91J Pozino $25.99
4.5
( 7,088 Ratings )
#3 5
EIUE Bed Pillows for Sleeping 4 Pack Queen Size,Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
B09LGZ3N86 EIUE $41.99
4.2
( 1,703 Ratings )
#4 4
Amazon Basics Lightweight Super Soft Easy Care Microfiber Pillowcase, Standard, Bright White 2 Count
B07B4Z9L7M Amazon Basics $8.02
4.6
( 424,746 Ratings )
#5 1
EIUE Hotel Collection Bed Pillows for Sleeping 2 Pack Queen Size,Pillows for Side and Back Sleepers,Super Soft Down Alternative Microfiber Filled Pillows,20 x 30 Inches
B097CZCDQG EIUE $18.99
4.2
( 5,586 Ratings )
#6 1
Utopia Bedding Bed Pillows for Sleeping, Queen Size, Set of 2, Cooling Hotel Quality, Gusseted Pillow for Back, Stomach or Side Sleepers (Grey)
B09DSRLTQH Utopia Bedding $31.99
4.5
( 50,697 Ratings )
#7 1
Qnoon Soft Pillow with Pillowcase, Pillows Queen Size Set of 2, Bed Pillows for Sleeping
B09B6PCP6N Qnoon $25.99
4.5
( 3,679 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-19 #348 36.05% 36.17%
2022-11-12 #315 33.52% 32.59%
2022-11-05 #319 38.22% 38.94%
2022-10-29 #388 29.87% 28.89%
2022-10-22 #354 28.32% 28.48%
2022-10-15 #256 30.78% 29.47%
2022-10-08 #291 33.73% 33.41%
2022-10-01 #278 34.16% 34.79%
2022-09-24 #293 37.97% 38.75%
2022-09-17 #248 39.68% 42.68%
Which brand is the best?
  • Beckham Hotel Collection's pillows product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Pozino's pillows product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.
  • EIUE's pillows product gain 6 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Amazon Basics's pillows product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Utopia Bedding's pillows product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Qnoon's pillows product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Pillows Traffic Analytics

Estimated Volume: 2,320,795/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B07B4Z9L7M 161,126 16.36% 75,824
#2 B01LYNW421 11.81% 52,129
#3 B093LMD91J 7.88% 33,173

Pillows Conversion Analytics

Lastest Conversion Analytics for Top 3 Pillows products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B07B4Z9L7M 14.33% 16.36% -13%
#2 B01LYNW421 14.02% 11.81% 18.0%
#3 B093LMD91J 7.82% 7.88% -1.0%
All Search
#1
-13%
#2
+18.0%
#3
-1.0%

 

Pillows Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for pillows

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “pillows” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  pillows = 473,905 x 11.8% x $29.82 = $1,667,564.22

Lastest Sale Analytics for Top 3 Pillows products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 473,905 11.8% $29.82 55,921 $1,667,564.22

B07B4Z9L7M 75,824 16.36% 14.33% 10.27% $8.02 7,784 $62,428.41
B01LYNW421 52,129 11.81% 14.02% 13.92% $44.97 7,258 $326,412.13
B093LMD91J 33,173 7.88% 7.82% 11.68% $25.99 3,875 $100,718.26

Pillows Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
lightning deals of today #216 2.3M 270K
20 Medium
pillow #911 2.3M 670K
45 Hard
pillows queen size set of 2 #2,140 2.3M 900K
60 Hard
memory foam pillows #3,689 2.3M 910K
60 Hard
king size pillows #4,706 2.3M 750K
50 Hard
side sleeper pillow #4,888 2.3M 1.1M
70 Hard
my pillow #6,985 2.3M 1.3M
85 Super Hard
pillows king size set of 2 #7,428 2.3M 750K
51 Hard
amazon home #8,597 2.3M 370K
26 Medium