Protein Powder

 
2,359,652
Est. Amazon Volume
542,221
Top 3 Traffic
$11,519,018.78
Market Value
Competition
34 Medium

Protein Powder search term is ranking at #192  from All 1,000,000 ,

and rank at #541  of 16,273 keywords in Fresh,

and rank at #1,313 of 4,430 keywords in Grocery.

  • Search Volume (on Amazon): 2,359,652
  • Click Concentration: 23.41%
  • Categories: Beauty, Books, Fresh, Grocery
All
#192 67
Fresh
#541 157
Grocery
#1,313 42

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Protein Powder” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best protein powder product for it is the real data provided by the amazon brand analysis.

Brand: Optimum Nutrition
Click Share: 9.58%
Conversion Share: 8.41%
4.7
( 209,152 Ratings )
More Details
  • Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 2 Pound (Packaging May Vary)
  • Conversion Rate: 10.27%
Brand: Optimum Nutrition
Click Share: 7.33%
Conversion Share: 7.32%
4.7
( 209,152 Ratings )
More Details
  • Optimum Nutrition Gold Standard 100% Whey Protein Powder, French Vanilla Creme, 2 Pound (Packaging May Vary)
  • Conversion Rate: 11.68%
Brand: Dymatize
Click Share: 6.5%
Conversion Share: 5.45%
4.5
( 12,311 Ratings )
More Details
  • Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Gourmet Chocolate, 20 Servings
  • Conversion Rate: 9.79%

 

Here is a list of top 9 protein powder, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for protein powder in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 2 Pound (Packaging May Vary)
B002DYIZH6 Optimum Nutrition $44.99
4.7
( 209,152 Ratings )
#2 7
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Gourmet Chocolate, 20 Servings
B099HXNRKK Dymatize $35.02
4.5
( 12,311 Ratings )
#3 5
Optimum Nutrition Gold Standard 100% Whey Protein Powder, French Vanilla Creme, 2 Pound (Packaging May Vary)
B002DYIZHQ Optimum Nutrition $44.99
4.7
( 209,152 Ratings )
#4 2
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Gourmet Vanilla, 20 Servings
B099J2SWXV Dymatize $26.99
4.5
( 12,288 Ratings )
#5 2
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Extreme Milk Chocolate, 2 Pound (Packaging May Vary)
B002DYIZHG Optimum Nutrition $40.49
4.7
( 76,537 Ratings )
#6 1
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Fruity Pebbles, 20 Servings
B099HZG89P Dymatize $33.43
4.5
( 12,310 Ratings )
#7 1
Orgain Organic Vegan Protein Powder Travel Pack, Creamy Chocolate Fudge - 21g of Plant Based Protein, 6g of Fiber, No Dairy, Gluten, Soy or Added Sugar, Non-GMO, 10 Count
B07KYR2321 Orgain $22.30
4.5
( 55,854 Ratings )
#8 1
Muscle Milk Lean Muscle Vanilla Creme Protein Powder, 1.93 Pound (Pack of 1)
B06XS2LCXW Muscle Milk $19.96
4.5
( 401 Ratings )
#9 1
Vital Performance Protein Powder, 25g Lactose-Free Milk Protein Isolate Powder, NSF for Sport Certified, 10g Grass-Fed Collagen Peptides, 8g EAAs, 5g BCAAs, Gluten-Free - Chocolate, 1.72lb
B08SR8DJHZ Vital Proteins $28.90
4.4
( 3,792 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-26 #192 23.41% 21.18%
2022-11-19 #125 24.77% 22.76%
2022-11-12 #87 21.86% 20.18%
2022-11-05 #64 23.12% 21.18%
2022-10-29 #73 21.71% 21.83%
2022-10-22 #65 23% 22.64%
2022-10-15 #46 18.75% 15.77%
2022-10-08 #52 20.14% 19.43%
2022-10-01 #46 21.6% 21.75%
2022-09-24 #40 19.2% 19.43%
Which brand is the best?
  • Optimum Nutrition's protein powder product gain 17 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Dymatize's protein powder product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Orgain's protein powder product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Muscle Milk's protein powder product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Vital Proteins's protein powder product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Protein Powder Traffic Analytics

Estimated Volume: 2,359,652/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B002DYIZH6 111,973 9.58% 45,807
#2 B002DYIZHQ 7.33% 35,628
#3 B099HXNRKK 6.5% 30,538

Protein Powder Conversion Analytics

Lastest Conversion Analytics for Top 3 Protein Powder products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B002DYIZH6 8.41% 9.58% -13%
#2 B002DYIZHQ 7.32% 7.33% -1.0%
#3 B099HXNRKK 5.45% 6.5% -17.0%
All Search
#1
-13%
#2
-1.0%
#3
-17.0%

 

Protein Powder Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for protein powder

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “protein powder” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  protein powder = 508,972 x 11.8% x $41.37 = $2,484,640.83

Lastest Sale Analytics for Top 3 Protein Powder products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 508,972 11.8% $41.37 60,059 $2,484,640.83

B002DYIZH6 45,807 9.58% 8.41% 10.27% $44.99 4,702 $211,567.57
B002DYIZHQ 35,628 7.33% 7.32% 11.68% $44.99 4,162 $187,251.21
B099HXNRKK 30,538 6.5% 5.45% 9.79% $35.02 2,990 $104,741.02

Protein Powder Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
creatine #541 2.4M 890K
58 Hard
whey protein powder #2,123 2.4M 800K
53 Hard
whey protein #2,293 2.4M 820K
55 Hard
protein #2,939 2.4M 500K
34 Medium
optimum nutrition whey protein #9,172 2.3M 1.3M
82 Super Hard
whey protein isolate #10,084 2.3M 600K
41 Hard
gold standard whey protein #14,797 2.3M 1.3M
85 Super Hard
vital proteins #19,550 2.3M 950K
63 Hard
vanilla protein powder #19,534 2.3M 690K
47 Hard