Protein Powder

 
1,637,235
Est. Amazon Volume
375,716
Top 3 Traffic
$5,782,288.34
Market Value
Competition
35 Medium

Protein Powder search term is ranking at #44 from All keywords.

  • Search Volume (on Amazon): 1,637,235
  • Click Concentration: 26.6%
  • Categories: Beauty, Books, Fresh, Grocery
All
#44 25

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Protein Powder” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best protein powder product for it is the real data provided by the amazon brand analysis.

Brand: Optimum Nutrition
Click Share: 13.05%
Conversion Share: 4.53%
4.7
( 205,993 Ratings )
More Details
  • Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 2 Pound (Packaging May Vary)
  • Conversion Rate: 4.01%
Brand: Body Fortress
Click Share: 8.72%
Conversion Share: 4.17%
4.5
( 7,103 Ratings )
More Details
  • Body Fortress Super Advanced Whey Protein Powder, Chocolate, Immune Support (1), Vitamins C & D Plus Zinc, 1.78 lbs (Packaging May Vary)
  • Conversion Rate: 5.55%
Brand: Dymatize
Click Share: 4.83%
Conversion Share: 0.13%
4.5
( 26,954 Ratings )
More Details
  • Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Birthday Cake, 20 Servings
  • Conversion Rate: 0.24%

 

Here is a list of top 10 protein powder, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for protein powder in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Double Rich Chocolate 2 Pound (Packaging May Vary)
B002DYIZH6 Optimum Nutrition $37.32
4.7
( 205,993 Ratings )
#2 5
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Gourmet Chocolate, 20 Servings
B099HXNRKK Dymatize $33.43
4.5
( 27,136 Ratings )
#3 3
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 2 Pound (Packaging May Vary)
B000GISTZ4 Optimum Nutrition $39.99
4.7
( 214,371 Ratings )
#4 3
Orgain Organic Vegan Protein Powder Travel Pack, Creamy Chocolate Fudge - 21g of Plant Based Protein, 6g of Fiber, No Dairy, Gluten, Soy or Added Sugar, Non-GMO, 10 Count
B07KYR2321 Orgain $25.99
4.3
( 674 Ratings )
#5 3
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Birthday Cake, 20 Servings
B09MR7RV98 Dymatize $39.89
4.5
( 26,954 Ratings )
#6 2
Optimum Nutrition Gold Standard 100% Whey Protein Powder, French Vanilla Creme, 2 Pound (Packaging May Vary)
B002DYIZHQ Optimum Nutrition $44.99
4.7
( 205,093 Ratings )
#7 1
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Extreme Milk Chocolate, 2 Pound (Packaging May Vary)
B002DYIZHG Optimum Nutrition $44.99
4.7
( 204,993 Ratings )
#8 1
Premier Protein Powder, Cafe Latte , 30g Protein, 1g Sugar, 100% Whey Protein, Keto Friendly, No Soy Ingredients, Gluten Free, 17 servings, 23.9 Ounce (Pack of 1)
B07W6BBGV6 Premier Protein $19.99
4.4
( 47,516 Ratings )
#9 1
Dymatize ISO100 Hydrolyzed Protein Powder, 100% Whey Isolate Protein, 25g of Protein, 5.5g BCAAs, Gluten Free, Fast Absorbing, Easy Digesting, Cocoa Pebbles, 20 Servings
B099J4JWFQ Dymatize $33.43
4.5
( 27,088 Ratings )
#10 1
Body Fortress Super Advanced Whey Protein Powder, Chocolate, Immune Support (1), Vitamins C & D Plus Zinc, 1.78 lbs (Packaging May Vary)
B0BJLBD427 Body Fortress $22.98
4.5
( 7,103 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-02-11 #44 26.6% 8.83%
2023-01-28 #19 22.85% 20.3%
2023-01-21 #24 22.64% 21.18%
2023-01-14 #21 20.11% 18.94%
2023-01-07 #27 19.79% 19.55%
2022-12-31 #173 27.57% 29.48%
2022-12-24 #189 26.45% 25.41%
2022-12-17 #173 27.57% 29.48%
2022-12-10 #215 28.27% 27.14%
2022-12-03 #154 23.78% 22.29%
Which brand is the best?
  • Optimum Nutrition's protein powder product gain 16 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Dymatize's protein powder product gain 9 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Orgain's protein powder product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Premier Protein's protein powder product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Body Fortress's protein powder product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Protein Powder Traffic Analytics

Estimated Volume: 1,637,235/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B002DYIZH6 93,428 13.05% 48,583
#2 B0BJLBD427 8.72% 29,897
#3 B09MR7RV98 4.83% 14,948

Protein Powder Conversion Analytics

Lastest Conversion Analytics for Top 3 Protein Powder products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B002DYIZH6 4.53% 13.05% -66.0%
#2 B0BJLBD427 4.17% 8.72% -53%
#3 B09MR7RV98 0.13% 4.83% -98%
All Search
#1
-66.0%
#2
-53%
#3
-98%

 

Protein Powder Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for protein powder

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “protein powder” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  protein powder = 373,720 x 11.8% x $29.93 = $1,319,883.07

Lastest Sale Analytics for Top 3 Protein Powder products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 373,720 11.8% $29.93 44,099 $1,319,883.07

B002DYIZH6 48,583 13.05% 4.53% 4.01% $37.32 1,949 $72,742.27
B0BJLBD427 29,897 8.72% 4.17% 5.55% $22.98 1,658 $38,102.85
B09MR7RV98 14,948 4.83% 0.13% 0.24% $39.89 35 $1,407.21

Protein Powder Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
creatine #181 1.6M 680K
64 Hard
whey protein #915 1.6M 520K
50 Hard
protein #1,729 1.6M 270K
28 Medium
whey protein powder #2,209 1.6M 560K
53 Hard
whey isolate protein powder #5,189 1.6M 540K
52 Hard
optimum nutrition whey protein #6,718 1.6M 710K
67 Hard
gold standard whey protein #8,802 1.6M 770K
74 Super Hard
vital proteins #10,499 1.6M 610K
59 Hard
whey protein isolate #10,827 1.6M 360K
36 Medium