Self Defense

Best-Selling “Self Defense” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best self defense product for it is the real data provided by the amazon brand analysis.

Brand: STREET WISE SECURITY PRODUCTS

Click Share: 8.12%

Conversion Share: 0.82%

4.5

( 2,077 Ratings )

More Details

• Streetwise Pain Pen 25,000,000 Stun Gun for Self Defense - Micro USB Rechargeable with Battery Charge Indicator Light - Black
• Conversion Rate: 1.18%

Brand: Crosman

Click Share: 3.9%

Conversion Share: 0.41%

4.4

( 7,538 Ratings )

More Details

• Crosman SNR357 .177-Caliber Pellet/4.5 MM BB CO2-Powered Snub Nose Revolver, Black/Grey
• Conversion Rate: 1.18%

Brand: Kubaton

Click Share: 3.76%

Conversion Share: 2.04%

4.6

( 713 Ratings )

More Details

• Kubaton Keyring aluminum Blunt Force in Black, Self Defense Weapon for Women Ladies Girls (Standard 2-Pack)
• Conversion Rate: 6.37%

Top Ranked Products

Product Trend data

Here is a list of top 7 self defense, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for self defense in top 3 most clicked products.

Rank	Times	Products	Asin	Brand	Price	Prime	Free Shipping	Reviews & Ratings
#1	10		B01GVS1O7M	Crosman	$76.97	✅	✅	4.4 ( 7,538 Ratings )
#2	10		B084RCFDJ3	STREET WISE SECURITY PRODUCTS	$22.85	✅	✅	4.5 ( 2,077 Ratings )
#3	4		B09Y1MRRFY	Defense Innovation	$169.95	❌	❌	4.5 ( 424 Ratings )
#4	3		B07XW7VNRR	SABRE	$21.65	✅	✅	4.7 ( 35,354 Ratings )
#5	1		B09XBSG66M	Byrna		✅	✅	4.6 ( 69 Ratings )
#6	1		B0BMPBP4ZC	ATELASTEC	$39.00	❌	❌	5.0 ( 2 Ratings )
#7	1		B076W8PCMQ	KOIokexo	$5.00	✅	✅	4.6 ( 713 Ratings )

Historical data We have recently collected.

Time	Rank	Click Share	Conversion Share	Top 3 Products
2023-02-11	#5837	15.78%	3.27%
2023-01-28	#3324	22.67%	14.95%
2023-01-21	#3457	23.92%	21.32%
2023-01-14	#3414	18.28%	17.15%
2023-01-07	#3826	24.51%	12.75%
2022-12-31	#5589	20.43%	13.07%
2022-12-24	#5527	22.8%	17.7%
2022-12-17	#5589	20.43%	13.07%
2022-12-10	#5258	21.56%	13.04%
2022-12-03	#6632	22.23%	12.41%

Which brand is the best?

• STREET WISE SECURITY PRODUCTS's self defense product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
• Crosman's self defense product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.
• Defense Innovation's self defense product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
• SABRE's self defense product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
• Byrna's self defense product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
• ATELASTEC's self defense product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
• Kubaton's self defense product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Self Defense Traffic Analytics

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Self Defense Conversion Analytics

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Self Defense Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for self defense

• Avg Price for self defense product is $31.61.

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “self defense” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  self defense = 371,555 x 11.8% x $31.61 = $1,385,908.84

Lastest Sale Analytics for Top 3 Self Defense products

Self Defense Related