The Ordinary

 
1,635,742
Est. Amazon Volume
675,857
Top 3 Traffic
$3,927,907.26
Market Value
Competition
62 Hard

The Ordinary search term is ranking at #608 from All keywords.

  • Search Volume (on Amazon): 1,635,742
  • Click Concentration: 41.28%
  • Categories: Beauty
All
#608 363

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “The Ordinary” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best the ordinary product for it is the real data provided by the amazon brand analysis.

Brand: THE ORDINARY
Click Share: 24.17%
Conversion Share: 11.55%
4.6
( 5,430 Ratings )
More Details
  • The Ordinary Face Serum Set! Caffeine Solution 5%+EGCG! Hyaluronic Acid 2%+B5! Niacinamide 10% + Zinc 1%! Help Fight Visible Blemishes And Improve The Look Of Skin Texture&Radiance
  • Conversion Rate: 5.55%
Brand: THE ORDINARY
Click Share: 10.39%
Conversion Share: 5.48%
4.5
( 5,153 Ratings )
More Details
  • The Ordinary Facial Treatment Set! Includes Vitamin C Cream, Hyaluronic Acid Serum and Niacinamide Serum! Brightens, Hydrates And Reduces Skin Blemishes! Vegan, Paraben Free & Cruelty Free!
  • Conversion Rate: 6.14%
Brand: THE ORDINARY
Click Share: 6.72%
Conversion Share: 1.36%
4.5
( 36,990 Ratings )
More Details
  • The Ordinary Peeling Solution 30ml AHA 30% + BHA 2%, 1 Fl Oz (Pack of 1)
  • Conversion Rate: 2.36%

 

Here is a list of top 8 the ordinary, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for the ordinary in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 7
The New Ordinary Niacinamide 10% With Zinc 1% 30ml 1 floz Face Serum For Oil Control
B073X4TTCZ Ombrace $13.80
4.6
( 396 Ratings )
#2 7
The New Ordinary AHA 30% + BHA 2% Oil Control Face Serum,30ml
B09TSP9L59 THE ORDINARY $15.49
4.5
( 1,177 Ratings )
#3 5
The Ordinary Face Serum Set! Caffeine Solution 5%+EGCG! Hyaluronic Acid 2%+B5! Niacinamide 10% + Zinc 1%! Help Fight Visible Blemishes And Improve The Look Of Skin Texture&Radiance
B07QFHZZZL THE ORDINARY $31.90
4.6
( 5,430 Ratings )
#4 4
The 'Ordinary' Hyaluronic Acid 2% + B5 Hydration Support Formula 30ml
B07ZJY5G2Z THE ORDINARY $14.22
4.6
( 1,366 Ratings )
#5 3
The Ordinary Facial Treatment Set! Includes Vitamin C Cream, Hyaluronic Acid Serum and Niacinamide Serum! Brightens, Hydrates And Reduces Skin Blemishes! Vegan, Paraben Free & Cruelty Free!
B07X7WLCJ5 THE ORDINARY $30.70
4.5
( 5,153 Ratings )
#6 2
The Ordinary Face Serum Set! Ascorbic Acid 8%+Alpha Arbutin 2%! Hyaluronic Acid 2%+B5! Glycolic Acid 7% Toning Solution! Help Fight Visible Blemishes And Improved Skin Radiance!
B07QCFWD1M THE ORDINARY $39.33
4.6
( 1,379 Ratings )
#7 1
M-Player THE ORDINARY Hyaluronic Acid 2% + B5 - ( 30ml ), 1.01 Fl Oz (Pack of 1)
B09M5D9694 Mtoye $10.99
4.6
( 3,150 Ratings )
#8 1
The Ordinary Peeling Solution 30ml AHA 30% + BHA 2%, 1 Fl Oz (Pack of 1)
B071D4D5DT THE ORDINARY $16.01
4.5
( 36,990 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-02-11 #608 41.28% 18.39%
2023-01-28 #971 44.29% 46.41%
2023-01-21 #982 42.66% 44.92%
2023-01-14 #1156 37.03% 39.39%
2023-01-07 #1040 40.74% 44.95%
2022-12-31 #2917 34.43% 30.91%
2022-12-24 #3564 31.41% 30.56%
2022-12-17 #2917 34.43% 30.91%
2022-12-10 #2155 38.79% 42.64%
2022-12-03 #2046 46% 49.11%
Which brand is the best?
  • THE ORDINARY's the ordinary product gain 15 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Ombrace's the ordinary product gain 7 times weekly top 3 most clicked rankings in the past 10 weeks.
  • ORDINARY's the ordinary product gain 7 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Mtoye's the ordinary product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

The Ordinary Traffic Analytics

Estimated Volume: 1,635,742/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B07QFHZZZL 149,402 24.17% 89,642
#2 B07X7WLCJ5 10.39% 37,350
#3 B071D4D5DT 6.72% 22,410

The Ordinary Conversion Analytics

Lastest Conversion Analytics for Top 3 The Ordinary products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B07QFHZZZL 11.55% 24.17% -53%
#2 B07X7WLCJ5 5.48% 10.39% -48%
#3 B071D4D5DT 1.36% 6.72% -80%
All Search
#1
-53%
#2
-48%
#3
-80%

 

The Ordinary Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for the ordinary

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “the ordinary” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  the ordinary = 373,509 x 11.8% x $20.35 = $896,926.25

Lastest Sale Analytics for Top 3 The Ordinary products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 373,509 11.8% $20.35 44,075 $896,926.25

B07QFHZZZL 89,642 24.17% 11.55% 5.55% $31.90 4,971 $158,592.29
B07X7WLCJ5 37,350 10.39% 5.48% 6.14% $30.70 2,291 $70,358.13
B071D4D5DT 22,410 6.72% 1.36% 2.36% $16.01 528 $8,467.30

The Ordinary Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
skin care #310 1.6M 360K
35 Medium
vitamin c serum #969 1.6M 770K
73 Super Hard
skin care products #3,630 1.6M 410K
41 Hard
ordinary skin care products #3,528 1.6M 690K
66 Hard
facial skin care products #3,722 1.6M 550K
52 Hard
skin care set #5,305 1.6M 540K
51 Hard
the ordinary hyaluronic acid #5,623 1.6M 1M
96 Super Hard
niacinamide serum #9,341 1.6M 930K
87 Super Hard
face serum #10,393 1.6M 670K
64 Hard