Toothpaste

 
2,131,791
Est. Amazon Volume
486,053
Top 3 Traffic
$2,797,250.88
Market Value
Competition
34 Medium

Toothpaste search term is ranking at #142 from All keywords.

  • Search Volume (on Amazon): 2,131,791
  • Click Concentration: 21.88%
  • Categories: Beauty, Fresh, Grocery, Industrial and Scientific
All
#142 40

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Toothpaste” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best toothpaste product for it is the real data provided by the amazon brand analysis.

Brand: Colgate
Click Share: 9.05%
Conversion Share: 9.79%
4.7
( 6,930 Ratings )
More Details
  • Colgate Max Fresh Advanced Whitening Toothpaste, Clean Mint Toothpaste for Bad Breath, 6.3 Ounce Tube, 3 Pack
  • Conversion Rate: 12.74%
Brand: Colgate
Click Share: 7.54%
Conversion Share: 7.58%
4.8
( 22,491 Ratings )
More Details
  • Colgate Total Teeth Whitening Toothpaste, 10 Benefits Including Sensitivity Relief and Whitening, 4.8 oz ( Pack of 4 )
  • Conversion Rate: 11.8%
Brand: Colgate
Click Share: 5.29%
Conversion Share: 5.49%
4.7
( 18,117 Ratings )
More Details
  • Colgate Baking Soda and Peroxide Toothpaste, Whitening Baking Soda Toothpaste, Brisk Mint Flavor, Whitens Teeth, Fights Cavities and Removes Surface Stains for Whiter Teeth, 2.5 Oz Tube, 6 Pack
  • Conversion Rate: 12.15%

 

Here is a list of top 6 toothpaste, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for toothpaste in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 10
Colgate Total Teeth Whitening Toothpaste, 10 Benefits Including Sensitivity Relief and Whitening, 4.8 oz ( Pack of 4 )
B07JWVR1PK Colgate $15.18
4.8
( 22,491 Ratings )
#2 8
Crest 3D White Luminous Mint Teeth Whitening Toothpaste, 3.7 oz, Pack of 4
B09F8FZ18G Crest $14.99
4.8
( 5,485 Ratings )
#3 5
Colgate Baking Soda and Peroxide Whitening Toothpaste - 6 Ounce (Pack of 2)
B01BNHREXE Colgate $3.94
4.7
( 18,092 Ratings )
#4 4
Colgate Max Fresh Advanced Whitening Toothpaste, Clean Mint Toothpaste for Bad Breath, 6.3 Ounce Tube, 3 Pack
B09R6QNF7X Colgate $9.59
4.7
( 6,930 Ratings )
#5 2
Colgate Baking Soda and Peroxide Toothpaste, Whitening Baking Soda Toothpaste, Brisk Mint Flavor, Whitens Teeth, Fights Cavities and Removes Surface Stains for Whiter Teeth, 2.5 Oz Tube, 6 Pack
B01BNESP0I Colgate $11.90
4.7
( 18,117 Ratings )
#6 1
Colgate Cavity Protection Travel Toothpaste with Fluoride, TSA Approved Size - 1 ounce (24 Pack)
B01BNE0HBS Colgate $22.47
4.8
( 57,216 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-01-28 #142 21.88% 22.86%
2023-01-21 #102 23.01% 23.99%
2023-01-14 #138 21.87% 23.27%
2023-01-07 #229 25.57% 27.17%
2022-12-31 #673 21.7% 24.89%
2022-12-24 #966 20.17% 20.57%
2022-12-17 #673 21.7% 24.89%
2022-12-10 #517 19.82% 21.6%
2022-12-03 #475 19.87% 20.83%
2022-11-26 #644 20.92% 21.89%
Which brand is the best?
  • Colgate's toothpaste product gain 22 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Crest's toothpaste product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.

Toothpaste Traffic Analytics

Estimated Volume: 2,131,791/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B09R6QNF7X 88,271 9.05% 37,830
#2 B07JWVR1PK 7.54% 29,424
#3 B01BNESP0I 5.29% 21,017

Toothpaste Conversion Analytics

Lastest Conversion Analytics for Top 3 Toothpaste products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B09R6QNF7X 9.79% 9.05% 8.0%
#2 B07JWVR1PK 7.58% 7.54% 0%
#3 B01BNESP0I 5.49% 5.29% 3.0%
All Search
#1
+8.0%
#2
0%
#3
+3.0%

 

Toothpaste Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for toothpaste

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “toothpaste” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  toothpaste = 420,343 x 11.8% x $11.12 = $551,563.12

Lastest Sale Analytics for Top 3 Toothpaste products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 420,343 11.8% $11.12 49,601 $551,563.12

B09R6QNF7X 37,830 9.05% 9.79% 12.74% $9.59 4,821 $46,233.91
B07JWVR1PK 29,424 7.54% 7.58% 11.8% $15.18 3,472 $52,705.44
B01BNESP0I 21,017 5.29% 5.49% 12.15% $11.90 2,554 $30,397.43

Toothpaste Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
personal care products #4,680 2.1M 260K
22 Medium
colgate toothpaste #8,924 2.1M 790K
59 Hard
oral care #9,873 2.1M 470K
35 Medium
tooth paste #19,254 2.1M 510K
39 Medium
colgate total toothpaste #28,100 2.1M 1.3M
98 Super Hard
colgate #33,011 2.1M 830K
62 Hard
tooth pastetooth paste #39,882 2M 530K
41 Hard
toothpaste crest 3d white #43,779 2M 730K
56 Hard
toothpaste whitening #59,481 2M 580K
46 Hard