Toothpaste

 
2,321,088
Est. Amazon Volume
520,357
Top 3 Traffic
$2,810,094.82
Market Value
Competition
33 Medium

Toothpaste search term is ranking at #281  from All 1,000,000 ,

and rank at #221  of 3,862 keywords in Beauty,

and rank at #162  of 17,238 keywords in Fresh,

and rank at #3,833 of 4,604 keywords in Grocery.

  • Search Volume (on Amazon): 2,321,088
  • Click Concentration: 22.09%
  • Categories: Beauty, Fresh, Grocery, Industrial and Scientific
All
#281 54
Beauty
#221 41
Fresh
#162 8
Grocery
#3,833 New

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Toothpaste” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best toothpaste product for it is the real data provided by the amazon brand analysis.

Brand: Colgate
Click Share: 8.58%
Conversion Share: 9.26%
4.7
( 16,175 Ratings )
More Details
  • Colgate Baking Soda and Peroxide Whitening Toothpaste - 6 Ounce (Pack of 2)
  • Conversion Rate: 12.63%
Brand: Crest
Click Share: 7.56%
Conversion Share: 8.03%
4.8
( 3,338 Ratings )
More Details
  • Crest 3D White Luminous Mint Teeth Whitening Toothpaste, 3.7 oz, Pack of 4
  • Conversion Rate: 12.51%
Brand: Colgate
Click Share: 5.95%
Conversion Share: 6.43%
4.7
( 36,700 Ratings )
More Details
  • Colgate Optic White Advanced Teeth Whitening Toothpaste with Fluoride, 2% Hydrogen Peroxide, Sparkling White - 3.2 Ounce (3 Pack)
  • Conversion Rate: 12.74%

 

Here is a list of top 7 toothpaste, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for toothpaste in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 9
Colgate Max Fresh Advanced Whitening Toothpaste, Clean Mint Toothpaste for Bad Breath, 6.3 Ounce Tube, 3 Pack
B09R6QNF7X Colgate $6.47
4.7
( 4,129 Ratings )
#2 5
Crest 3D White Toothpaste Radiant Mint, 3.8 Ounce (Pack of 3)
B01KZOTRG8 Crest $12.97
4.8
( 53,103 Ratings )
#3 5
Colgate Baking Soda and Peroxide Whitening Toothpaste - 6 Ounce (Pack of 2)
B01BNHREXE Colgate $3.94
4.7
( 16,175 Ratings )
#4 4
Colgate Optic White Advanced Teeth Whitening Toothpaste with Fluoride, 2% Hydrogen Peroxide, Sparkling White - 3.2 Ounce (3 Pack)
B082F1QH7S Colgate $12.96
4.7
( 36,700 Ratings )
#5 4
Crest 3D White Luminous Mint Teeth Whitening Toothpaste, 3.7 oz, Pack of 4
B09F8FZ18G Crest $14.99
4.8
( 3,338 Ratings )
#6 2
Colgate Total Teeth Whitening Toothpaste, 10 Benefits Including Sensitivity Relief and Whitening, 4.8 oz ( Pack of 4 )
B07JWVR1PK Colgate $13.98
4.8
( 21,388 Ratings )
#7 1
Crest Pro-Health Smooth Formula Toothpaste, Clean Mint, 4.6 oz, Pack of 3 (Packaging May Vary)
B07NX7Q9NB Crest $6.98
4.8
( 25,238 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-19 #281 22.09% 23.72%
2022-11-12 #227 21.34% 22.07%
2022-11-05 #160 23.81% 24.98%
2022-10-29 #204 23.19% 24.12%
2022-10-22 #216 21.78% 23.22%
2022-10-15 #266 19.41% 20.66%
2022-10-08 #195 19.6% 20.89%
2022-10-01 #198 21.37% 22.38%
2022-09-24 #167 20.26% 21.37%
2022-09-17 #149 22.03% 22.95%
Which brand is the best?
  • Colgate's toothpaste product gain 20 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Crest's toothpaste product gain 10 times weekly top 3 most clicked rankings in the past 10 weeks.

Toothpaste Traffic Analytics

Estimated Volume: 2,321,088/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B01BNHREXE 94,785 8.58% 37,914
#2 B09F8FZ18G 7.56% 33,175
#3 B082F1QH7S 5.95% 23,696

Toothpaste Conversion Analytics

Lastest Conversion Analytics for Top 3 Toothpaste products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B01BNHREXE 9.26% 8.58% 7.0%
#2 B09F8FZ18G 8.03% 7.56% 6.0%
#3 B082F1QH7S 6.43% 5.95% 8.0%
All Search
#1
+7.0%
#2
+6.0%
#3
+8.0%

 

Toothpaste Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for toothpaste

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “toothpaste” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  toothpaste = 473,937 x 11.8% x $10.26 = $573,790.50

Lastest Sale Analytics for Top 3 Toothpaste products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 473,937 11.8% $10.26 55,925 $573,790.50

B01BNHREXE 37,914 8.58% 9.26% 12.63% $3.94 4,787 $18,860.86
B09F8FZ18G 33,175 7.56% 8.03% 12.51% $14.99 4,149 $62,201.43
B082F1QH7S 23,696 5.95% 6.43% 12.74% $12.96 3,019 $39,136.84

Toothpaste Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
crest toothpaste #5,976 2.3M 690K
46 Hard
colgate toothpaste #7,707 2.3M 830K
55 Hard
whitening toothpaste #10,498 2.3M 760K
51 Hard
oral care #15,097 2.3M 410K
29 Medium
crest 3d white toothpaste #18,173 2.3M 1.4M
94 Super Hard
tooth paste #21,122 2.3M 550K
38 Medium
colgate optic white #22,040 2.3M 1.2M
82 Super Hard
crest #29,052 2.3M 840K
58 Hard
colgate #29,365 2.3M 860K
59 Hard