Toys

 
2,321,458
Est. Amazon Volume
237,258
Top 3 Traffic
$6,823,647.22
Market Value
Competition
16 Medium

Toys search term is ranking at #42  from All 1,000,000 ,

and rank at #188  of 1,036 keywords in Baby,

and rank at #673  of 5,453 keywords in Books,

and rank at #7,949  of 17,238 keywords in Fresh,

and rank at #523  of 14,713 keywords in Home and Garden,

and rank at #6 of 4,596 keywords in Toys.

  • Search Volume (on Amazon): 2,321,458
  • Click Concentration: 10.57%
  • Categories: Arts,Crafts, and Sewing, Baby, Beauty, Books, Electronics, Fresh, Grocery, Handmade, Home and Garden, Industrial and Scientific, Movies & TV, Musical Instruments, Sports & Outdoors, Toys, Wireless
All
#42 2
Baby
#188 28
Books
#673 3,768
Fresh
#7,949 1,600
Home and Garden
#523 326
Toys
#6 2
Movies & TV
Lost

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Toys” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best toys product for it is the real data provided by the amazon brand analysis.

Brand: Pbooo
Click Share: 5.0%
Conversion Share: 3.96%
4.2
( 1,523 Ratings )
More Details
  • Pbooo Dancing Cactus Toy,Talking Repeat Singing Sunny Cactus Toy 120 Pcs Songs for Baby 15S Record Your Sound Sing+Repeat+Dancing+Recording+LED
  • Conversion Rate: 9.32%
Brand: Hollyhi
Click Share: 2.79%
Conversion Share: 1.02%
4.4
( 4,557 Ratings )
More Details
  • Hollyhi 41 Pcs Kids Makeup Toy Kit for Girls, Washable Makeup Set Toy with Real Cosmetic Case for Little Girl, Pretend Play Makeup Beauty Set Birthday Toys Gift for 3 4 5 6 7 8 9 10 Years Old Kid
  • Conversion Rate: 4.25%
Brand: TEMI
Click Share: 2.78%
Conversion Share: 1.9%
3.5
( 1,406 Ratings )
More Details
  • TEMI Dinosaur Truck Toy for Kids 3-5 Years, Triceratops Transport Car Carrier Truck with 8 Dino Figures, Activity Play Mat, Dino Eggs and Trees, Capture Jurassic Dinosaur Play Set for Boys and Girls
  • Conversion Rate: 8.02%

 

Here is a list of top 15 toys, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for toys in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 4
(60 Pcs) Fidget Toys, Pop It Pop Its Fidgets Set Stocking Stuffers for Kids Party Favors Autism Sensory Toy Bulk Pack Boys Girls Teens Stress Popit Autistic ADHD Carnival Treasure Classroom Prizes
B09QFVL6NR POPSIFY $19.99
4.7
( 745 Ratings )
#2 4
TEMI Toddler Toys for 3 4 5 6 Years Old Boys, Die-cast Construction Toys Car Carrier Vehicle Toy Set w/ Play Mat, Kids Toys Truck Alloy Metal Car Toys Set for Age 3-9 Toddlers Kids Boys & Girls
B09DY34ZX3 TEMI $39.99
3.0
( 5,285 Ratings )
#3 3
Magic Mixies Magical Misting Cauldron with Interactive 8 inch Blue Plush Toy and 50+ Sounds and Reactions, Multicolor
B08S583D9Q Magic Mixies $74.99
4.4
( 12,701 Ratings )
#4 3
Hollyhi 41 Pcs Kids Makeup Toy Kit for Girls, Washable Makeup Set Toy with Real Cosmetic Case for Little Girl, Pretend Play Makeup Beauty Set Birthday Toys Gift for 3 4 5 6 7 8 9 10 Years Old Kid
B095LT69HN Hollyhi $22.94
4.4
( 4,557 Ratings )
#5 2
Magic Mixies Magical Misting Crystal Ball with Interactive 8 inch Blue Plush Toy and 80+ Sounds and Reactions
B09Q3R97J1 Magic Mixies $64.00
4.4
( 263 Ratings )
#6 2
TEMI Kids Race Track Toys for Boy, Car Adventure Toddlers Toy for 3 4 5 6 7 Years Old Boys Girls, City Rescue Magnet Toys for Kids 3-5, Car Toys Set for Age 3-9, Educational Christmas
B08P2PDWXH TEMI $17.21
3.2
( 3,739 Ratings )
#7 2
Tea Party Set for Little Girls,PRE-WORLD Princess Tea Time Toy Including Dessert,Cookies,Doughnut,Teapot Tray Cake, Tablecloth & Carrying Case,Kids Kitchen Pretend Play for Girls Boys Age 3-6
B08K798J72 PRE-WORLD $29.95
4.6
( 2,248 Ratings )
#8 2
TEMI Dinosaur Truck Toy for Kids 3-5 Years, Triceratops Transport Car Carrier Truck with 8 Dino Figures, Activity Play Mat, Dino Eggs and Trees, Capture Jurassic Dinosaur Play Set for Boys and Girls
B09PVK3Q9V TEMI $23.99
3.5
( 1,406 Ratings )
#9 2
Pbooo Dancing Cactus Toy,Talking Repeat Singing Sunny Cactus Toy 120 Pcs Songs for Baby 15S Record Your Sound Sing+Repeat+Dancing+Recording+LED
B096FGW2S2 Pbooo $18.99
4.2
( 1,523 Ratings )
#10 1
Crayola Light Up Activity Board, Kids Art Kit, Toys & Gifts for Ages 3, 4, 5, 6
B08LF36Y7V Crayola $22.00
4.1
( 256 Ratings )
#11 1
TEUVO Pet Care Play Set Doctor Kit for Kids, 16 Pcs Doctor Pretend Play Vet Dog Grooming Toys Puppy Dog Carrier Feeding Dog Backpack Gifts for Girls Boys 3-7 Years Old
B08P46JF4C TEUVO $29.89
4.3
( 1,104 Ratings )
#12 1
Crayola Scribble Scrubbie Pets Mega Pack, Toddler Toys for Boys & Girls, Gifts for Kids Ages 3+
B07DVX1NXT Crayola $35.48
4.7
( 4,386 Ratings )
#13 1
72 pcs Mochi Squishy Toys, Kawaii Squishy Animals for Party Favors Classroom Prize Pinata Easter Fillers Fidget Toys Pack Bulk Squishies Toys Gifts for Boys and Girls Christmas Stocking Valentines
B09X1D464S Bingcute $19.99
4.5
( 269 Ratings )
#14 1
LeapFrog 2-in-1 Leaptop Touch (Frustration Free Packaging), Pink
B07C5HGVZ8 LeapFrog
4.7
( 20,495 Ratings )
#15 1
Potato Head Mr. Potato Head Classic Toy For Kids Ages 2 and Up, Includes 13 Parts and Pieces to Create Funny Faces
B08X1RYZ1R Mr Potato Head $7.99
4.6
( 1,597 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2022-11-19 #42 10.57% 6.88%
2022-11-12 #40 8.7% 12.18%
2022-11-05 #44 12.5% 15.14%
2022-10-29 #83 10.86% 7.74%
2022-10-22 #89 8.66% 6.42%
2022-10-15 #49 8.43% 8.07%
2022-10-08 #73 9.53% 8.15%
2022-10-01 #84 13.13% 8.5%
2022-09-24 #103 16.42% 10.13%
2022-09-17 #81 11.27% 7.43%
Which brand is the best?
  • TEMI's toys product gain 8 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Magic Mixies's toys product gain 5 times weekly top 3 most clicked rankings in the past 10 weeks.
  • POPSIFY's toys product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Hollyhi's toys product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Crayola's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • PRE-WORLD's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Pbooo's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • TEUVO's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Bingcute's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • LeapFrog's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Mr Potato Head's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Toys Traffic Analytics

Estimated Volume: 2,321,458/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B096FGW2S2 42,664 5.0% 23,702
#2 B095LT69HN 2.79% 9,481
#3 B09PVK3Q9V 2.78% 9,481

Toys Conversion Analytics

Lastest Conversion Analytics for Top 3 Toys products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B096FGW2S2 3.96% 5.0% -21.0%
#2 B095LT69HN 1.02% 2.79% -64%
#3 B09PVK3Q9V 1.9% 2.78% -32.0%
All Search
#1
-21.0%
#2
-64%
#3
-32.0%

 

Toys Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for toys

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “toys” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  toys = 474,050 x 11.8% x $24.91 = $1,393,415.58

Lastest Sale Analytics for Top 3 Toys products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 474,050 11.8% $24.91 55,938 $1,393,415.58

B096FGW2S2 23,702 5.0% 3.96% 9.32% $18.99 2,209 $41,958.41
B095LT69HN 9,481 2.79% 1.02% 4.25% $22.94 402 $9,239.15
B09PVK3Q9V 9,481 2.78% 1.9% 8.02% $23.99 760 $18,250.52

Toys Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
toys for girls #379 2.3M 720K
47 Hard
kids toys #490 2.3M 300K
22 Medium
kids #819 2.3M 210K
17 Medium
dinosaur toys #863 2.3M 560K
38 Medium
baby toys 6 to 12 months #1,388 2.3M 380K
27 Medium
toys for 3 year old boys #1,585 2.3M 360K
25 Medium
girls toys age 6-8 #1,804 2.3M 330K
24 Medium
girl toys #2,075 2.3M 820K
55 Hard
dinosaur #2,110 2.3M 320K
24 Medium