Toys

 
2,132,140
Est. Amazon Volume
276,685
Top 3 Traffic
$5,743,857.23
Market Value
Competition
20 Medium

Toys search term is ranking at #146 from All keywords.

  • Search Volume (on Amazon): 2,132,140
  • Click Concentration: 15.68%
  • Categories: Arts,Crafts, and Sewing, Baby, Beauty, Books, Electronics, Fresh, Grocery, Handmade, Home and Garden, Industrial and Scientific, Movies & TV, Musical Instruments, Sports & Outdoors, Toys, Wireless
All
#146 16

 

The Ranking data come from parameters to “search frequency rank” of search term report on Amazon brand analysis (ABA), The Rank data is updated weekly.

The Search Trends on amazon column displays a graph that shows the number of consumer searches for a keyword on a monthly basis over the past 1 year.

Best-Selling “Toys” On Amazon

Lastest Top 3 popular products

Top 3 Best selling item products (ASINs) based on the amazon search term report, which listed 3 most clicked ASINs from click share rate, Those products should be the most trustworthy and best toys product for it is the real data provided by the amazon brand analysis.

Brand: BLOOP
Click Share: 6.04%
Conversion Share: 2.04%
4.6
( 178 Ratings )
More Details
  • Toy Gun with Soft Bullets, Toy Pistol with Jump Ejecting Mag, Toys Foam Blaster with 40 Pcs EVA Darts, Gifts for Boys Kids and Girls Ages 14+
  • Conversion Rate: 3.89%
Brand: PEHIEIHS
Click Share: 4.91%
Conversion Share: 2.04%
4.5
( 112 Ratings )
More Details
  • Butter Slime Kit Two-Toned 7 Packed Fidget Toy, Educational Slime Toys, Birthday Gifts Prize Party Favors for Girl Boys Kids 6 7 8 9 10 11 12
  • Conversion Rate: 4.84%
Brand: Zen Laboratory
Click Share: 4.73%
Conversion Share: 3.71%
4.6
( 12,317 Ratings )
More Details
  • (50 Pcs) Fidget Toys Pack Party Favors Gifts for Kids Adults, Autism Sensory Toy Classroom Prizes Autistic Children Pop Its Bulk Fidgets Stocking Pinata Stuffers, Treasure Box Girls Goodie Bag Stress
  • Conversion Rate: 9.2%

 

Here is a list of top 18 toys, which is our collection of products that have been listed on Amazon Brand Analysis (ABA) for toys in top 3 most clicked products.

Rank Times Products Asin Brand Price Prime Free Shipping Reviews & Ratings
#1 4
Monobeach Princess Tent Girls Large Playhouse Kids Castle Play Tent with Star Lights Toy for Children Indoor and Outdoor Games, 55'' x 53'' (DxH)
B01N037GIU Monobeach $39.95
4.6
( 24,786 Ratings )
#2 3
TEMI Dinosaur Truck Toy for Kids 3-5 Years, Triceratops Transport Car Carrier Truck with 8 Dino Figures, Activity Play Mat, Dino Eggs and Trees, Capture Jurassic Dinosaur Play Set for Boys and Girls
B09PVK3Q9V TEMI $29.99
3.6
( 5,426 Ratings )
#3 3
pigipigi Gifts for 3-12 Year Old Girls Boys - 3 Pack Rainbow Scratch Off Notebooks Arts Crafts Supplies Set Color Drawing Paper Kit for Kids Birthday Game Party Favor Christmas Easter Activity Toy
B08W461175 pigipigi $14.99
4.7
( 5,319 Ratings )
#4 3
Toy Gun with Soft Bullets, Toy Pistol with Jump Ejecting Mag, Toys Foam Blaster with 40 Pcs EVA Darts, Gifts for Boys Kids and Girls Ages 14+
B0BLKVNTNJ BLOOP $19.99
4.6
( 178 Ratings )
#5 2
Magnetic Blocks Basic Set (28 Pieces+Number Kits), STEM Toys for 2 3 4 5 6 Year Old Girls Boys, Magnetic Tiles, Educational Magnet Toys for Toddlers 3-5, 4-8, Building Blocks for Kids Ages 2+ Gift
B09F5ZT2DL Rurvale $18.99
4.1
( 1,226 Ratings )
#6 2
Kinetic Sand Scents, Ice Cream Treats Playset with 3 Colors of All-Natural Scented Play Sand and 6 Serving Tools, Sensory Toys for Kids Ages 3 and up
B08FCRF2Q3 Kinetic Sand $12.74
4.7
( 16,099 Ratings )
#7 2
Butter Slime Kit Two-Toned 7 Packed Fidget Toy, Educational Slime Toys, Birthday Gifts Prize Party Favors for Girl Boys Kids 6 7 8 9 10 11 12
B0BCPYQ93K PEHIEIHS $14.99
4.5
( 112 Ratings )
#8 1
LCD Writing Tablet for Kids 10 Inch, Colorful Doodle Board Drawing Tablet with Lock Function, Erasable Reusable Writing Pad, Educational Christmas Boys Toys Gifts for 3-6 Year Old Boys(Blue+Lanyard)
B09PK7Y1Q4 FXIMAO $10.69
4.5
( 700 Ratings )
#9 1
Disney Princess Style Collection Laptop with Phrases, Sound Effects & Music! Girls Toy Pretend Laptop
B07KWSCN32 Disney Princess $13.99
4.2
( 1,150 Ratings )
#10 1
Crayola Ultimate Light Board for Drawing & Coloring, Kids Light Up Toys and Gifts, Ages 6, 7, 8, 9 White
B07BF2XW1H Crayola $28.92
4.5
( 21,882 Ratings )
#11 1
Crayola Light Up Tracing Pad Pink, Holiday Gifts & Toys for Kids, Age 6, 7, 8, 9 [Amazon Exclusive]
B0084JUNVU Crayola $25.97
4.6
( 27,567 Ratings )
#12 1
Nicmore Kids Toys Car for Boys: Boy Toy Trucks for 1 2 3 4 5 6 Year Old Boys Girls | Toddler Toys 5 in 1 Carrier Vehicle Construction Toys for Kids Age 1-2 2-4 3-5 | Birthday Party Boy Gifts for Kids
B08JQCDG3N Nicmore $29.99
4.4
( 5,157 Ratings )
#13 1
Potato Head Mr. Potato Head Classic Toy For Kids Ages 2 and Up, Includes 13 Parts and Pieces to Create Funny Faces
B08X1RYZ1R Mr Potato Head $6.88
4.6
( 2,428 Ratings )
#14 1
ORSEN Colorful 8.5 inch LCD Writing Tablet, Learning Educational Toys for 3 4 5 6 7 Year Old Girls Boys, Doodle Board Drawing Pad
B08Z3TGRKZ ORSEN $10.98
4.3
( 9,255 Ratings )
#15 1
AMERFIST Flying Ball Toys, Hover Orb, 2022 Magic Controller Mini Drone, Boomerang Spinner 360 Rotating Spinning UFO Safe for Kids Adults (Black)
B09J4S2BT8 AMERFIST $32.00
4.1
( 9,625 Ratings )
#16 1
TEMI 2 Pack of Walking Dinosaur Toys, Simulation Electric Tyrannosaurus & Carnotaurus with Realistic Roars, Laying Eggs, Spraying Mist and Colorful Projection – Dinosaur Figures for Preschool Kids
B0946RV5WD TEMI $25.49
4.1
( 367 Ratings )
#17 1
Play Circle by Battat – Princess Purse Style Set – Pretend Play Multicolor Handbag and Fashion Accessories – Toy Makeup, Keys, Lipstick, Credit Card, Phone, and More for Kids Ages 3 and Up (8 pieces)
B00TYO6ZU2 Play Circle $13.25
4.7
( 21,747 Ratings )
#18 1
(50 Pcs) Fidget Toys Pack Party Favors Gifts for Kids Adults, Autism Sensory Toy Classroom Prizes Autistic Children Pop Its Bulk Fidgets Stocking Pinata Stuffers, Treasure Box Girls Goodie Bag Stress
B0973R7JMP Zen Laboratory $24.95
4.6
( 12,317 Ratings )

Historical data We have recently collected.

Time Rank Click Share Conversion Share Top 3 Products
2023-01-28 #146 15.68% 7.79%
2023-01-21 #130 16.62% 17.1%
2023-01-14 #158 14.57% 14.73%
2023-01-07 #7 10.04% 10.71%
2022-12-31 #52 8.25% 7.77%
2022-12-24 #51 8.35% 7.81%
2022-12-17 #52 8.25% 7.77%
2022-12-10 #46 7.88% 13.37%
2022-12-03 #33 9.04% 9.34%
2022-11-26 #22 8.59% 8.93%
Which brand is the best?
  • TEMI's toys product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Monobeach's toys product gain 4 times weekly top 3 most clicked rankings in the past 10 weeks.
  • pigipigi's toys product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • BLOOP's toys product gain 3 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Rurvale's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Crayola's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • Kinetic Sand's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • PEHIEIHS's toys product gain 2 times weekly top 3 most clicked rankings in the past 10 weeks.
  • FXIMAO's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Disney Princess's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Mr Potato Head's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Nicmore's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • ORSEN's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • AMERFIST's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Play Circle's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.
  • Zen Laboratory's toys product gain 1 time weekly top 3 most clicked rankings in the past 10 weeks.

Toys Traffic Analytics

Estimated Volume: 2,132,140/month

The data of Estimated Volume on Amazon is estimated based on our own developed data model, which is similar to many Amazon product research tools, like Helium 10 and Jungle Scout. No one knows the most accurate volume data except Amazon, which is why it’s ‘Estimated’.

Search volume on Amazon measures how often the “search team” or phrase is searched on Amazon. The higher the number, the more popular the keyword or phrase. But it’s important to note that a keyword with high search volume doesn’t mean it will be profitable for your business.

Click concentration is calculated by taking the top 3 ASINs’ number of clicks combined, divided by the total amount of clicks. Generally speaking, the higher the value of click concentration, the higher the degree of keyword monopoly. for example, the click share of the top three ASINs: 12.6%, 11.5%, and 10.7%. The click concentration is 12.6% + 11.5% + 10.7% = 34.8%.

Lastest Traffic Analytics for Top 3 popular products

The click share is the percentage of total clicks the product received for the given search term in the chosen time frame on the amazon search term report, Here is the latest weekly click share data.

Traffic Analytics Total Clicks Click Share Asin's Clicks
#1 B0BLKVNTNJ 58,846 6.04% 25,220
#2 B0BCPYQ93K 4.91% 16,813
#3 B0973R7JMP 4.73% 16,813

Toys Conversion Analytics

Lastest Conversion Analytics for Top 3 Toys products

Here is the latest weekly click share data and our professional interpretation of Conversion data.

Conversion Analytics Conversion Share Click Share Higher than Avg.
#1 B0BLKVNTNJ 2.04% 6.04% -67%
#2 B0BCPYQ93K 2.04% 4.91% -59.0%
#3 B0973R7JMP 3.71% 4.73% -22.0%
All Search
#1
-67%
#2
-59.0%
#3
-22.0%

 

Toys Sale & Market Analysis

Estimated Avg. Conversion Rate = 11.8%

The conversion rate varies significantly from category to category, so it is not possible to obtain an accurate conversion rate for Amazon. This is because it varies based on the kind of products you sell, and this is a dynamic figure. Based on research from others reports, the average Amazon conversion rate is between 9.6% and 15.5%, so we estimated it as 11.8%.

Market value for toys

The average listing price is the average price of all products that show on the first page of Amazon that we searched for using the “toys” search term, Yes, this is also a variable, as Amazon may recommend different products each time, aimed at different users. And there are usually 68 products on the amazon search page, which basically reflect the market price.

Est. Market Value for  toys = 420,342 x 11.8% x $22.83 = $1,132,390.83

Lastest Sale Analytics for Top 3 Toys products

Market Share

Sale Analytics Traffic Click Share Conversion Share Conversion Rate Price Sale Est. Market Value Market Share
All Searches 420,342 11.8% $22.83 49,601 $1,132,390.83

B0BLKVNTNJ 25,220 6.04% 2.04% 3.89% $19.99 982 $19,631.51
B0BCPYQ93K 16,813 4.91% 2.04% 4.84% $14.99 813 $12,193.05
B0973R7JMP 16,813 4.73% 3.71% 9.2% $24.95 1,547 $38,609.33

Toys Related

Keywords Avg. Rank Volume Top 3 Traffic Competition
fidget toys #636 2.1M 490K
37 Medium
kids #817 2.1M 220K
18 Medium
toys for girls #832 2.1M 770K
55 Hard
kids toys #1,055 2.1M 350K
27 Medium
party favors #1,297 2.1M 810K
59 Hard
fidgets #1,528 2.1M 500K
37 Medium
fidget toys adults #1,845 2.1M 490K
37 Medium
sensory toys #3,350 2.1M 470K
36 Medium
pop its #3,861 2.1M 510K
38 Medium